IPL 2026

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans

Ganapathy Viswanathan Jun 2, 2026 12:40 PM

RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online

Shalinee Mishra Jun 1, 2026 8:14 AM

As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season

Chehneet Kaur May 14, 2026 8:55 AM

Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are playing it safe and avoiding bold bets

Aryendra Khan May 6, 2026 9:21 AM

Some companies like Voltas, Air India Express, Tata AIG, Carat Lane, Tata Motors have decided to combine their spends estimates to be worth around Rs 180-Rs 220 crore

e4m Desk May 5, 2026 11:13 AM

Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players

Sunidhi Vijay May 5, 2026 8:20 AM

Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest

Kanchan Srivastava Apr 29, 2026 8:09 AM

Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament

Imran Fazal Apr 28, 2026 7:54 AM

While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact of the ad from the impact of the moment could prove difficult

Shantanu David Apr 22, 2026 8:35 AM

Industry heads note that the the latest IPL advertiser numbers is less about declining appeal and more about a rapidly evolving media and advertiser landscape

Chehneet Kaur Apr 14, 2026 9:14 AM

The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach

Kanchan Srivastava Apr 14, 2026 8:42 AM

Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online

e4m Staff Apr 11, 2026 8:56 AM

The tech giant commanded approx 13.4 per cent of total ad volumes across the first 13 matches

e4m Staff Apr 11, 2026 8:02 AM

The IPL 2026 clash drew attention for key performances and several on-field moments

Vaishnavi Deshpande Apr 10, 2026 1:45 PM

Industry executives and media planners indicate that sectors like BFSI, fintech, auto, real estate, edtech, travel, and even B2B platforms are increasing their presence on IPL

Sunidhi Vijay Apr 9, 2026 10:08 AM

Agencies are now focusing on identifying key administrators, payment gateways, and digital trails to dismantle these networks

Imran Fazal Apr 7, 2026 8:20 AM

Franchises are exploring new monetisation layers & experiences to build a sustainable ecosystem that balances fan engagement with long-term commercial returns

Imran Fazal Apr 6, 2026 9:02 AM

For marketers, MS Dhoni’s appeal extends beyond on-field performance, making him a year-round asset in a crowded endorsement space

Shalinee Mishra Apr 4, 2026 8:30 AM

With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads

Anuja Jain Apr 2, 2026 8:31 AM

Ad rates remain largely the same in the ongoing IPL season compared to last, media planners say. The larger revenue play lies in sponsorships, with premium partnerships in the ₹100–260 crore range

Kanchan Srivastava Apr 1, 2026 8:45 AM

Apart from higher spending on IPL influencer marketing, more brands are entering the ecosystem with a clear move towards season-long creator partnerships instead of short, campaign-led bursts

Shalinee Mishra Mar 30, 2026 9:25 AM

Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan, writes on how brands have cracked the equation of turning big matches into a global attention engine

e4m Staff Mar 28, 2026 5:12 PM

From the endearing Zoozoos to Dravid losing his cool for Cred, we look at some of the memorable ad spots that have been synonymous with the IPL frenzy

Aryendra Khan Mar 28, 2026 9:56 AM

Through this collaboration, AI-powered match insights will be integrated directly into the live broadcast

e4m Staff Mar 27, 2026 8:05 AM

IPL 2026 squads highlight a mix of experienced veterans and emerging young players, reflecting teams’ balance

e4m Staff Mar 25, 2026 11:44 AM

As RCB and Rajasthan Royals transition to new ownership with record deals after the current season, focus shifts to the 2027 media rights cycle as the next key driver of IPL’s valuation trajectory

Kanchan Srivastava Mar 25, 2026 9:52 AM

Speaking to e4m, Ganguly underlined that long-term credibility in the endorsement ecosystem builds on conduct and consistency, not just visibility

Shalinee Mishra Mar 25, 2026 9:45 AM

With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door

Aryendra Khan Mar 25, 2026 9:41 AM

The reported surge across outdoor, radio and digital platforms, social media and influencer-led promotions comes at a time when the government has put restrictions on real-money gaming advertisements

Imran Fazal Mar 25, 2026 9:04 AM

The brand will continue as the team’s Water Purifier and Kitchen Appliance Partner

e4m Staff Mar 23, 2026 4:36 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explains that on-field branding rarely works in isolation, with brands pairing it with TV, digital, social campaigns

Ganapathy Viswanathan Mar 23, 2026 10:22 AM