Google Search AI Mode is official premier partner for IPL 2026

Through this collaboration, AI-powered match insights will be integrated directly into the live broadcast

by e4m Staff
Published: Mar 27, 2026 8:05 AM | 1 min read

Google Search AI Mode is official premier partner for IPL 2026

Google India and the Board of Control for Cricket in India (BCCI) have announced a partnership, naming Google Search AI Mode an Official Premier Partner for the TATA Indian Premier League (IPL) 2026.

Devajit Saikia, Secretary of BCCI said: “IPL has always been the heartbeat of Indian Cricket, and this collaboration with Google India to integrate AI Mode into Search will fundamentally transform the fan experience. We are thrilled to empower our millions of passionate fans with enriched and conversational insights, deepening their connection to the game they love.”

Shekar Khosla, VP Marketing at Google India, said: "IPL has always piqued the curiosity of fans everywhere, consistently dominating Google’s 'Year in Search' sports trends in India since 2020. Cricket fans are not just passive viewers but are active experts; they are looking for deeper insights and stories that help them celebrate their teams both on and off the pitch. With AI Mode in Search, we’re excited to help fans stay connected to the game's pulse like never before, continuing our commitment to bringing the best of Google AI to the world’s biggest sporting moments."

Throughout the season, fans will see AI-powered match insights integrated directly into the live broadcast, while also being able to access them via Search.