Dentsu Creative's Shoubhik Roy elevated to Executive Creative Director
Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar
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Published: Aug 17, 2026 3:22 PM | 1 min read
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- Dentsu Creative has promoted Shoubhik Roy to Executive Creative Director, advancing from his previous role as Group Creative Director (Copy).
- Roy has been with Dentsu Creative for over three years, starting as Creative Director in January 2023 and progressing through various leadership positions.
- Prior to joining Dentsu Creative, he held the position of Creative Director - Brand Strategy at The Glitch and worked at WATConsult for nearly five years in various copywriting roles.
- Roy's career in copywriting began at Experience Commerce, and he started as an intern at JWT in 2011, marking significant growth in the Indian advertising industry.
Dentsu Creative has promoted Shoubhik Roy to the role of Executive Creative Director, elevating him from his previous position as Group Creative Director (Copy) at the agency.
Roy has been with Dentsu Creative for over three years, having joined the agency in January 2023 as Creative Director. He was elevated to Senior Creative Director in July 2024, and moved up again to Group Creative Director in July 2025, before his latest promotion to ECD.
Before Dentsu Creative, Roy served as Creative Director - Brand Strategy at The Glitch between April 2022 and January 2023. Before that, he spent close to five years at WATConsult, where he rose from Senior Copywriter to Lead Copywriter and eventually Group Copywriter between 2017 and 2022.
Roy began his copywriting career at Experience Commerce, where he worked from January 2015 to April 2017. He started as an intern (Junior Copywriter) at JWT in 2011.
With this elevation, Roy adds another milestone to a career built steadily across copywriting and creative leadership roles in the Indian advertising industry.
Roy has been with Dentsu Creative for over three years, having joined the agency in January 2023 as Creative Director. He was elevated to Senior Creative Director in July 2024, and moved up again to Group Creative Director in July 2025, before his latest promotion to ECD.
Before Dentsu Creative, Roy served as Creative Director - Brand Strategy at The Glitch between April 2022 and January 2023. Before that, he spent close to five years at WATConsult, where he rose from Senior Copywriter to Lead Copywriter and eventually Group Copywriter between 2017 and 2022.
Roy began his copywriting career at Experience Commerce, where he worked from January 2015 to April 2017. He started as an intern (Junior Copywriter) at JWT in 2011.
With this elevation, Roy adds another milestone to a career built steadily across copywriting and creative leadership roles in the Indian advertising industry.
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