Dentsu Creative's Shoubhik Roy elevated to Executive Creative Director

Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar

by e4m Staff
Published: Aug 17, 2026 3:22 PM | 1 min read

Dentsu Creative has promoted Shoubhik Roy to Executive Creative Director from his previous role as Group Creative Director (Copy).
Roy has worked on significant campaigns, including Adani's "Seva" initiatives and creative projects for Battlegrounds Mobile India.
Prior to his current position, he served as Creative Director at Dentsu Creative India and has a background as a director and executive producer at Magik Lantern Films.
His promotion adds to Dentsu Creative's leadership team as the agency aims to enhance its creative and strategic capabilities.

Dentsu Creative has promoted Shoubhik Roy to the role of Executive Creative Director, elevating him from his previous position as Group Creative Director (Copy) at the agency.

Roy's rise through the ranks has been steady. He has been serving as Group Creative Director - Copy at Dentsu Creative Isobar, where he worked alongside Chief Creative Officer Abhijat Bharadwaj and CEO Sahil Shah on the agency's marquee accounts.

His recent credits include campaigns for Adani's "Seva" initiatives across the Maha Kumbh and Jagannath Puri Rath Yatra, as well as creative work for Battlegrounds Mobile India (BGMI).

Before that, Roy held the position of Creative Director at Dentsu Creative India, where he was a regular voice in industry conversations. Before his stint at Dentsu Creative, Roy built a distinct career as a director and executive producer at Magik Lantern Films, where he was recognised as one of the few director-turned-creative-producers in the country. During this period, he directed and produced television commercials for brands including Aviva, Pidilite, Hyundai, Suzuki, Complan, and BSNL, and worked on campaigns for Sony, including the Sony Xperia Z campaign featuring Katrina Kaif.

With his elevation to ECD, Roy joins Dentsu Creative's growing leadership bench as the agency continues to expand its creative and strategic capabilities across markets.