e-commerce
The observation was made by the regulatory body in a discussion paper titled ‘Dark Patterns in Advertising’
exchange4media Staff Jan 4, 2023 4:09 PM
At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media
exchange4media Staff Dec 20, 2022 2:55 PM
Leading D2C brands didn’t advertise on TV for months barring the IPL season
Kanchan Srivastava Dec 12, 2022 8:43 AM
The e-commerce player exiting from meal deliveries is expected to result in hundreds being laid off
exchange4media Staff Nov 29, 2022 9:36 AM
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
Kanchan Srivastava Nov 29, 2022 8:47 AM
While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts
Kanchan Srivastava Nov 3, 2022 9:10 AM
The September 2022 GroupM ‘This year, Next Year’ report also says global e-commerce sales are estimated to touch $5.4 trillion this year
exchange4media Staff Sep 21, 2022 6:44 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 17, 2022 7:53 AM
From regional brand ambassadors to revamped online experience to shopping via WhatsApp, e-tailers are trying hard to connect with Bharat to drive next phase of growth
Kanchan Srivastava Sep 15, 2022 8:48 AM
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years
Javed Farooqui Jul 28, 2022 8:38 AM
At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals
Kanchan Srivastava Nov 26, 2021 9:14 AM
Guest Column: Niloufer Dundh, Founder & CEO, Ventes Avenues, shared in detail how the pandemic gave them a chance to pause and navigate through the crisis
Niloufer Dundh Jan 20, 2021 3:37 PM
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
exchange4media Staff Oct 30, 2020 3:59 PM
After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology
exchange4media Staff Oct 23, 2020 4:37 PM
Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space
Shikha Paliwal Feb 3, 2020 8:37 AM
Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow
Shikha Paliwal Oct 15, 2019 8:39 AM
Wizspk Communication will manage SHEIN India's overall communication repertoire
exchange4media Staff May 28, 2019 5:47 PM
Google India released a Google-commissioned study from Accenture Interactive benchmarking over 110 Indian mobile websites across three verticals - financial services, retail and commerce, and travel
exchange4media Staff Dec 18, 2018 4:53 PM
The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands
exchange4media Staff Jul 30, 2018 1:31 PM
