Wizspk Communication will manage SHEIN India's overall communication repertoire

exchange4media Staff 28-May-2019

Google India released a Google-commissioned study from Accenture Interactive benchmarking over 110 Indian mobile websites across three verticals - financial services, retail and commerce, and travel

exchange4media Staff 18-December-2018

The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands

exchange4media Staff 30-July-2018

A great potential seen for retailers to invest in mobile apps; increase sales by reaching to shoppers in a personalized way

exchange4media Staff 07-March-2018

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

exchange4media Staff 21-February-2018

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017

Ruhail Amin 26-December-2017

Pramod Saxena, Chairman & Managing Director, Oxigen Services, shares his insights on the new partnership with Big Bazaar Direct, his contribution to ‘Make In India’ and how Sachin Tendulkar further adds to its brand appeal in this exclusive interview with exchange4media.

Ronald Menezes 18-February-2016

Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work

Sarmistha Neogy 21-July-2015

Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani

Sameer Parwani 01-January-2015

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti 04-October-2013

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti 31-July-2013

A study conducted by e-commerce company eBay reveals that 70 per cent smartphone users access online shopping websites through their phones

exchange4media Staff 22-May-2012

Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show.

exchange4media Staff 24-November-2011

An inMobi study reveals that 80 per cent of mobile web users in Asia Pacific use their devices for shopping, and these shoppers are also influenced by mobile advertising, which is very effective in reinforcing offline advertising at the point of sale.

exchange4media Staff 05-May-2011

TimesJobs.com introduces apps for iPhone, Android and Java/Symbian phones, available on all phones in India for free today.

exchange4media Staff 12-April-2011

Indiatimes 58888 has launched Active Deals, a daily discount coupons service, which can be accessed entirely using a mobile phone, using SMS shortcodes, and without any online payments which would require a credit or debit car.

exchange4media Staff 29-March-2011