Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Wizspk Communication will manage SHEIN India's overall communication repertoire

exchange4media Staff May 28, 2019 5:47 PM

Google India released a Google-commissioned study from Accenture Interactive benchmarking over 110 Indian mobile websites across three verticals - financial services, retail and commerce, and travel

exchange4media Staff Dec 18, 2018 4:53 PM

The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands

exchange4media Staff Jul 30, 2018 1:31 PM

A great potential seen for retailers to invest in mobile apps; increase sales by reaching to shoppers in a personalized way

exchange4media Staff Mar 7, 2018 3:21 PM

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

exchange4media Staff Feb 21, 2018 8:55 AM

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017

Ruhail Amin Dec 26, 2017 8:55 AM

Pramod Saxena, Chairman & Managing Director, Oxigen Services, shares his insights on the new partnership with Big Bazaar Direct, his contribution to ‘Make In India’ and how Sachin Tendulkar further adds to its brand appeal in this exclusive interview with exchange4media.

Ronald Menezes Feb 18, 2016 7:59 AM

Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work

Sarmistha Neogy Jul 21, 2015 8:13 AM

Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani

Sameer Parwani Jan 1, 2015 7:49 AM

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti Oct 4, 2013 8:11 AM

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

A study conducted by e-commerce company eBay reveals that 70 per cent smartphone users access online shopping websites through their phones

exchange4media Staff May 22, 2012 6:41 PM

Mumbai-based digital agency Experience Commerce has taken the concept of reality shows to a whole new level with what they are claiming to be India’s first snack reality show.

exchange4media Staff Nov 24, 2011 1:19 PM

An inMobi study reveals that 80 per cent of mobile web users in Asia Pacific use their devices for shopping, and these shoppers are also influenced by mobile advertising, which is very effective in reinforcing offline advertising at the point of sale.

exchange4media Staff May 5, 2011 10:10 AM

TimesJobs.com introduces apps for iPhone, Android and Java/Symbian phones, available on all phones in India for free today.

exchange4media Staff Apr 12, 2011 8:36 AM

Indiatimes 58888 has launched Active Deals, a daily discount coupons service, which can be accessed entirely using a mobile phone, using SMS shortcodes, and without any online payments which would require a credit or debit car.

exchange4media Staff Mar 29, 2011 12:23 PM