e-commerce
In this expanded role, Dan Pantumsinchai will work with the teams & clients across APAC to bring together gaming and entertainment capabilities to drive growth and connect culture to commerce.
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
Mobile has converged with digital marketing itself due its evolution from being a marketing channel to the operating system of modern consumer engagement, share industry heads
Shantanu David Jun 24, 2026 9:25 AM
She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics
e4m Staff Jun 17, 2026 12:20 PM
Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services
e4m Staff Jun 16, 2026 5:47 PM
Prior to this elevation, Tripathy served as Associate Director at JioHotstar
e4m Staff Jun 16, 2026 3:29 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
In this new role, Manglani will lead Shopper Marketing for the e-commerce channel, along with driving innovations portfolio and digital transformation initiatives
Bopche’s exit comes on the heels of the departure of Jitender Dabas from Cheil X earlier this year
Imran Fazal May 7, 2026 9:24 AM
Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories
e4m Staff Apr 27, 2026 2:43 PM
From nutraceuticals and targeted serums, to ethnic superfoods, consumers are increasingly seeking products that cater to specific needs, and identities rather than broad, mass-market categories
Pooja Yadav Apr 10, 2026 9:46 AM
The mandate includes strategic social media planning, content-led campaigns, and page growth initiatives
e4m Staff Mar 24, 2026 11:38 AM
According to the dentsu–e4m Digital Advertising Report 2026, while FMCG held its position as the largest advertiser in 2025, e-comm emerged as the fastest-expanding category
Pooja Yadav Feb 16, 2026 8:37 AM
Finance Minister Nirmala Sitharaman announced complete removal of the ₹10 lakh per consignment cap on courier exports
Pooja Yadav Feb 6, 2026 8:52 AM
Nykaa’s Fashion segment reported Rs 235 crore in revenue in Q3 FY26, marking an 18.09% YoY and 16.92% QoQ increase
As part of the proposals, the budget mentions relief for exporters, enabling e-commerce players and small exporters to scale cross-border shipments
e4m Staff Feb 1, 2026 12:57 PM
Several experts told exchange4media that in 2026, success will no longer be defined by storytelling alone, nor by conversion metrics in isolation
Pooja Yadav Jan 2, 2026 8:40 AM
Industry analysts say new rules have lifted per-order costs and platforms will now have less room to burn cash on promos; Discounts and zero-fee offers may also be a thing of the past
Pooja Yadav Dec 3, 2025 8:51 AM
Sairam Ranganathan, Head of Commerce for WPP Media India, and Ritika Taneja, Sr. Vice president, E-commerce, WPP Media, talk about WPP Media’s latest playbook
Pooja Yadav Nov 26, 2025 9:21 AM
The panellists will share key insights on the topic ‘M-commerce vs E-commerce: Finding the Edge in a Mobile-First, Content-Led World’
Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the grey zone, say experts
Kanchan Srivastava Nov 10, 2025 8:49 AM
Organised by ICRIER and UNESCAP with support from DPIIT; Knowledge Partners include MSL, Amazon, and Express Industry Council of India
The shift has been years in the making but came into sharp focus this festive period
Shantanu David Oct 31, 2025 9:13 AM
New-age brands are redefining oral care as part of a broader lifestyle and grooming ecosystem, and the marketing focus is primarily on e-commerce marketplaces and social media channels
Pooja Yadav Oct 24, 2025 8:39 AM
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
e4m Staff Oct 14, 2025 4:50 PM
Kautilya Pandey, Senior Vice President & Head of Growth & Marketing at Shiprocket, shares how technology, premium delivery, and global ambitions are reshaping the e-commerce landscape
Anuja Jain Sep 23, 2025 4:19 PM
Beginning September 22, buyers in Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai will be able to order select models directly on Flipkart
e4m Staff Sep 19, 2025 3:16 PM
Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits
Shantanu David Sep 15, 2025 8:40 AM
Guest Column: Akash Agarwalla, Co-Founder, ZOFF Foods, writes about how consumers are increasingly turning to digital platforms not only for discretionary items but also for everyday essentials
Akash Agarwalla Jun 23, 2025 1:00 PM
The platform is built on deep commerce intelligence and hyper-real visual shopping
e4m Staff May 22, 2025 6:08 PM
YouTube's new Country Managing Director Gunjan Soni has a rich tapestry of experience in India's e-comm and media sectors
e4m Staff Apr 28, 2025 2:17 PM
Experience Commerce to elevate Parle Candy Culture’s digital presence
e4m Staff Mar 11, 2025 11:15 AM
As per an industry report, only 6.7 crore women aged 16-24 as compared to 107.7 million men in the same age group access mobile phones & desktops. Marketers must take cognizance, say experts
Kanchan Srivastava Mar 10, 2025 9:00 AM
Most recently, Siddhartha Juneja was the Head of Omni Channel at Mondelez
Emerging FMCG brands from South India are digging into data to optimize ad spends, accelerate growth and maximize returns
Jagruti Verma Dec 9, 2024 9:12 AM
Amazon and Flipkart together pocketed Rs 11,600 Cr in FY24 by just selling their ad space. Q-comm players like Blinkit, Zepto & Swiggy Instamart are quickly catching up, say experts
Kanchan Srivastava Dec 4, 2024 9:10 AM
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Shantanu David Oct 7, 2024 8:48 AM