Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years

Javed Farooqui Jul 28, 2022 8:38 AM

The two have been associated for six years now

exchange4media Staff Jun 22, 2022 4:44 PM

At present, video commerce is in a nascent stage in India but has a huge potential to reach a size of $4-5 billion by 2025, a study reveals

Kanchan Srivastava Nov 26, 2021 9:14 AM

Guest Column: Niloufer Dundh, Founder & CEO, Ventes Avenues, shared in detail how the pandemic gave them a chance to pause and navigate through the crisis

Niloufer Dundh Jan 20, 2021 3:37 PM

Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise

exchange4media Staff Oct 30, 2020 3:59 PM

After a 14-year-long stint at Bharti Enterprises, Khan moves on to join udaan, a B2B eCommerce platform leveraging mobile internet technology

exchange4media Staff Oct 23, 2020 4:37 PM

Ravi Desai, Director, Mass & Brand Marketing, Amazon India, speaks on sponsoring Filmfare Awards and coinciding it with the positioning of their fashion and beauty product space

Shikha Paliwal Feb 3, 2020 8:37 AM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Wizspk Communication will manage SHEIN India's overall communication repertoire

exchange4media Staff May 28, 2019 5:47 PM

Google India released a Google-commissioned study from Accenture Interactive benchmarking over 110 Indian mobile websites across three verticals - financial services, retail and commerce, and travel

exchange4media Staff Dec 18, 2018 4:53 PM

The report, titled ‘Headless Commerce: Differentiating Your Approach To Experience Commerce Strategy’, shares how Headless Commerce is an opportunity for brands

exchange4media Staff Jul 30, 2018 1:31 PM

A great potential seen for retailers to invest in mobile apps; increase sales by reaching to shoppers in a personalized way

exchange4media Staff Mar 7, 2018 3:21 PM

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

exchange4media Staff Feb 21, 2018 8:55 AM

Investments in big data, AI and e-commerce besides the boom in smartphone usage and serious concerns over the spread of fake news dominated the digital talks in 2017

Ruhail Amin Dec 26, 2017 8:55 AM

Pramod Saxena, Chairman & Managing Director, Oxigen Services, shares his insights on the new partnership with Big Bazaar Direct, his contribution to ‘Make In India’ and how Sachin Tendulkar further adds to its brand appeal in this exclusive interview with exchange4media.

Ronald Menezes Feb 18, 2016 7:59 AM

Focusing on ‘Commute Commerce’, ShopClues has launched a campaign for its ‘Ghar Wapsi’ Sale to target consumers who shop on mobile phones on their way back from work

Sarmistha Neogy Jul 21, 2015 8:13 AM

Now the challenge lies in making mobile commerce a habit amongst consumers and in the coming years, the focus will shift on converting the app users into high paying consumers, predicts CouponDunia's Founder & CEO, Sameer Parwani

Sameer Parwani Jan 1, 2015 7:49 AM

According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend

Saloni Surti Oct 4, 2013 8:11 AM

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

A study conducted by e-commerce company eBay reveals that 70 per cent smartphone users access online shopping websites through their phones

exchange4media Staff May 22, 2012 6:41 PM