Michael Willeke to join Paramount as VP Marketing GSA
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola
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Published: Aug 24, 2026 6:44 PM | 1 min read
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- Michael Willeke will join Paramount as Vice President of Marketing for Germany, Switzerland, and Austria (GSA) starting September 1, 2026.
- Willeke announced his new role in a LinkedIn post, expressing excitement about working with Paramount's team and its legacy in storytelling.
- He aims to expand the reach of the Paramount+ streaming service in the GSA region.
- Willeke is currently the Vice President of Marketing for Sparkling Flavours Europe at Coca-Cola, where he has worked since 2009.
Michael Willeke has will be joining Paramount as VP Marketing GSA (Germany, Switzerland, Austria). The news has been shared by Willeke in a LinkedIn post. He will take on the position in September this year.
“I am genuinely excited that on September 1st, 2026, I will be joining Paramount as VP Marketing GSA (Germany, Switzerland, Austria). I am incredibly energized by the opportunity to work with such an exceptionally talented team and to represent an iconic brand with an amazing legacy of world-class storytelling, home to well-known Paramount+ originals and Hollywood blockbusters. We are bringing a true „Mountain of Entertainment“ to our audiences, and I look forward to shaping the future of entertainment and expanding the footprint of the Paramount+ streaming service with the GSA team,” he wrote in the post.
Willeke is currently Vice President-Marketing -Sparkling Flavours Europe at Coca-Cola.
He has been with Coca-Coal since 2009.
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