Rajiv Rajagopal named Senior VP, Advanced TV at WPP Media
Prior to joining WPP Media, Rajiv Rajagopal worked with Star India
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Published: Jul 31, 2026 8:38 AM | 1 min read
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- Rajiv Rajagopal has been appointed Senior Vice President, Advanced TV at WPP Media, focusing on advancing the company's Advanced TV initiatives in India.
- He will define and execute WPP Media's Advanced TV strategy, enhancing audience planning, addressability, measurement, and accountability for connected TV (CTV).
- Rajagopal aims to develop innovative solutions in collaboration with platforms, broadcasters, and advertisers, while promoting research-led thought leadership.
- With over 15 years of experience in radio, broadcast television, and digital media, he has been with WPP Media since 2016, previously holding senior roles and working at Star India, Red FM, and Radio Mirchi.
Rajiv Rajagopal has been elevated to Senior Vice President, Advanced TV at WPP Media, where he will lead the company’s Advanced TV mandate in India. In this role, he will focus on taking Advanced TV forward as a core pillar of Media Solutions at WPP Media.
As per his LinkedIn post, he will be responsible for defining and executing WPP Media’s Advanced TV strategy for India, advancing audience planning, addressability, measurement and accountability standards for connected TV (CTV).
Rajagopal will also work on developing category-defining solutions with platforms, broadcasters and advertisers, alongside driving research-led thought leadership.
Rajagopal has over 15 years of experience across radio, broadcast television and digital media. He joined WPP Media in 2016 as Business Group Head and has since held various senior roles at the company.
Prior to joining WPP Media, Rajagopal worked with Star India, Red FM and Radio Mirchi, part of the Times Group.
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