advanced-tv
The report reveals advertisers plan to boost CTV investments by 55%, with shoppable ads and retail data shaping the future of outcome-driven campaigns
e4m Staff Dec 11, 2025 1:03 PM
Maharashtra, Delhi and Karnataka continue to be the top three states with maximum universe share
e4m Staff Sep 12, 2024 5:06 PM
The group aims to drive interoperability and standardization across the entire TV ecosystem
exchange4media Staff Jun 9, 2023 10:24 AM
