Rishi Patnaik Appointed Chief Business Officer at Kult
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
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Published: Oct 14, 2025 4:50 PM | 2 min read
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- Kult has appointed Rishi Patnaik as its new Chief Business Officer, tasked with driving business growth and expanding the brand's presence in the beauty and personal care segment.
- Patnaik brings extensive experience from previous roles at Nykaa Fashion, Jabong, and Noon, where he focused on e-commerce strategy and brand development.
- He emphasized Kult's innovative approach to beauty shopping, leveraging technology and AI to enhance customer experience and meet evolving market demands.
- CEO Karishma Singh expressed confidence in Patnaik's leadership skills and his ability to contribute to Kult's growth in the competitive beauty and personal care market.
Kult has appointed retail and e-commerce professional Rishi Patnaik as its new Chief Business Officer (CBO). In his new role, Patnaik will focus on driving business growth, strengthening the brand and expanding Kult’s presence in the beauty and personal care segment, according to a press release.
Patnaik brings significant experience in the retail and e-commerce sector. Before joining Kult, he worked with companies such as Nykaa Fashion, Jabong and Noon. In his most recent role at Nykaa Fashion, where he was Senior Vice President, he handled areas including e-commerce strategy, business growth and brand development. His efforts contributed to the growth of Nykaa Fashion as a major online fashion platform in India. Earlier, he also held senior roles at Noon, Jabong and Landmark (Lifestyle).
Speaking about his appointment, Patnaik said Kult is not simply another beauty brand but represents a new kind of community in the beauty and personal care space. He said the platform brings together technology and innovation to better understand changing customer needs.
He also pointed to the growing opportunity in India’s online beauty market and said Kult’s AI-powered app is changing how consumers discover beauty products. According to Patnaik, the platform combines data, intelligent recommendations and personalised suggestions to make the beauty shopping experience more convenient and relevant.
Patnaik added that Kult’s technology-led approach, combined with the enthusiasm and commitment of its team, can help the company build a strong presence in the market. He also said he was excited to be part of Kult’s growth journey under the leadership of CEO Karishma Singh.
Karishma Singh, CEO of Kult E-commerce, welcomed Patnaik to the company and said she was confident in his leadership. She highlighted his ability to maintain a broad view of the business while also focusing on the details required to execute plans effectively.
According to Singh, Patnaik’s experience in building customer-focused businesses, along with his understanding of operations and business growth, will help Kult develop its existing offering into a leading brand in the beauty and personal care sector.
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