Rishi Patnaik Appointed Chief Business Officer at Kult
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
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Published: Oct 14, 2025 4:50 PM | 2 min read
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- Kult has appointed Rishi Patnaik as its new Chief Business Officer (CBO) to drive business growth and brand expansion in the beauty and personal care market.
- Rishi Patnaik has extensive experience in retail and e-commerce, previously holding senior roles at Nykaa Fashion, Jabong, and Noon, where he contributed to significant business growth.
- He emphasized Kult's innovative approach, leveraging technology and an AI-powered app to enhance the beauty shopping experience for customers.
- CEO Karishma Singh expressed confidence in Rishi's leadership skills and his ability to build customer-focused businesses, which will aid Kult in establishing itself as a leading brand in the industry.
Kult has appointed experienced retail and e-commerce professional Rishi Patnaik as its new Chief Business Officer (CBO). In his new position, Rishi will focus on growing Kult’s business, strengthening its brand, and expanding its presence in the beauty and personal care market as the company continues to grow, according to a press release.
Rishi brings extensive experience in the retail and e-commerce industry. Before joining Kult, he worked with well-known companies including Nykaa Fashion, Jabong, and Noon. In his most recent role at Nykaa Fashion, where he served as Senior Vice President, Rishi was involved in e-commerce strategy, business growth, and brand management. His work contributed to the growth of Nykaa Fashion as one of India’s leading online fashion platforms. Earlier in his career, he also held senior positions at Noon, Jabong, and Landmark (Lifestyle).
Speaking about his new role, Rishi Patnaik said that Kult is more than just another beauty brand. He described it as a new kind of community in the beauty and personal care industry, where technology and innovation come together to understand what customers want.
He also highlighted the growing potential of India’s online beauty market and said Kult’s AI-powered app is helping change the way people discover beauty products. According to Rishi, the platform uses data, smart recommendations, and personalized suggestions to make beauty shopping easier and more relevant for customers.
Rishi added that Kult’s focus on technology, along with the energy and dedication of its team, can help the company create a strong position for itself in the market. He also said he feels excited and privileged to be part of Kult’s journey under the leadership of CEO Karishma Singh.
Karishma Singh, CEO of Kult E-commerce, also welcomed Rishi to the company and expressed confidence in his leadership. She said Rishi has the ability to look at the bigger picture while also paying attention to the small details needed to get things done.
According to Karishma, Rishi’s experience in building customer-focused businesses, along with his strong understanding of operations and business growth, will help Kult turn its current product into a leading brand in the beauty and personal care industry.
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