Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted i...
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Lakshmi Narayanan on Marketing Trends
Lakshmi Narayanan B, a prominent figure in the tyre industry, discusses the evolving landscape of marketing, emphasizing the irreplaceable role of human understanding and the balanced media spending in the sector. His insights reflect a strategic approach to leadership in marketing amidst changing consumer behaviors.
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Human Understanding in Marketing
Human understanding remains irreplaceable in marketing: Lakshmi Narayanan B, CEA...
Key Insights
5 Insights
Human Understanding in Marketing
Lakshmi Narayanan emphasizes that human understanding is crucial in marketing strategies, highlighting its irreplaceable value.
Balanced Media Spending
The tyre industry is witnessing a shift towards more balanced media spending, reflecting changing marketing dynamics.
Evolving Marketing Landscape
The marketing landscape is evolving, requiring leaders to adapt their strategies to meet new consumer expectations.
Leadership in Tyre Industry
Effective leadership in the tyre industry is increasingly focused on understanding market trends and consumer needs.
Impact of Digital Transformation
Digital transformation is reshaping marketing strategies, necessitating a blend of human insight and technological tools.
Key People & Companies
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Human understanding remains irreplaceable in marketing: Lakshmi Narayanan B, CEAT
Tyre industry's media spends are now more balanced: Lakshmi Narayanan B, CEAT
Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, said digital allocations have risen significantly from roughly 25% a few years ago
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AI-assisted summary, reviewed by our newsroom
Lakshmi Narayanan B, a prominent figure in the tyre industry, discusses the evolving landscape of marketing, emphasizing the irreplaceable role of human understanding and the balanced media spending in the sector. His insights reflect a strategic approach to leadership in marketing amidst changing consumer behaviors.