In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh 25-June-2019

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza 25-June-2019

Tolani has been with CEAT for over 13 years and has experience in domains such as: After Market Sales, Supply Chain, Strategy and Strategic OEM Partnerships

exchange4media Staff 08-April-2019

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan 08-April-2019

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh 29-March-2019

Banner ads have been built and strategically placed so that they could be attached together to create dividers; can be turned into cubicles too

exchange4media Staff 28-February-2019

Unveils digital campaign for banner which is a multi-purpose safety device

exchange4media Staff 26-February-2019

With this endorsement, Agarwal joins the list of illustrious brand ambassadors, including Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

exchange4media Staff 12-February-2019

The 'everlasting' grip of the Gripp X3 range allows the consumer to ride as confidently as he would ride on a new tyre irrespective of the condition of the tyre

exchange4media Staff 03-December-2018

The player will continue playing with a bat that prominently displays the CEAT insignia in all formats of the game

exchange4media Staff 03-November-2018

Joining the party is also Reliance Mutual Funds and several more brands who want to ride the Radhika Apte-Netflix wave

exchange4media Staff 31-August-2018

From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff 11-July-2018

The leading breakfast cereal brand signs on with India's first-ever professional Table Tennis league ahead of its second season which will now be called the CEAT UTT Powered By Kellogg’s

exchange4media Staff 29-May-2018

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff 02-April-2018

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

exchange4media Staff 09-December-2017

A quick look at some recent monsoon-themed commercials

exchange4media Staff 30-August-2017

CEAT also tied up with Green Rubber Crumb to prepare rubber crumb from used tyres, which was mixed with bitumen to improve its binding properties and fill potholes

exchange4media Staff 12-August-2017

The TVC tries to create awareness about the state of roads in monsoon and how the tyres with a better grip can help riders

exchange4media Staff 13-July-2017

The corporate giant further stated that apart from the title sponsorship, they would continue to help the players in different ways, just like they do with other Indian sports

exchange4media Staff 06-July-2017

Rahane will be seen representing CEAT bat in all formats of cricket now on

exchange4media Staff 24-October-2016