It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world

Mansi Sharma Sep 27, 2021 8:56 AM

The campaign will be a series of three advertisements throughout the second leg of IPL across media platforms

exchange4media Staff Sep 21, 2021 2:48 PM

The brands came together for a social media campaign on Friendship Day

exchange4media Staff Aug 2, 2021 12:23 PM

IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres

Raushni Bhagia Mar 16, 2021 8:48 AM

Former CEO of CEAT, Mundra will be responsible for CARS24's car business in India, while closely working with the co-founders to device expansion strategy

exchange4media Staff Feb 16, 2021 1:30 PM

The digital campaign celebrates outstanding achievements of players at IPL 2020

exchange4media Staff Oct 30, 2020 1:03 PM

The second advertisement will also continue to air during the IPL season

exchange4media Staff Oct 22, 2020 3:07 PM

While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences

Misbaah Mansuri Oct 22, 2020 8:52 AM

The actor has been roped in for a two-year deal and will feature in two commercials during the course of the IPL 2020

exchange4media Staff Sep 25, 2020 1:38 PM

The critically acclaimed actor was associated with brands like Syska and CEAT

exchange4media Staff Apr 29, 2020 5:09 PM

Since the tyres comprise of features like 2D sipes, it provides better grip suiting to the terrain of application

exchange4media Staff Jan 17, 2020 5:01 PM

Some of the brands who have used PLAY5 are Colgate, Asian Paints and CEAT

exchange4media Staff Nov 5, 2019 1:06 PM

The tournament is scheduled from October 25 to November 23 2019

exchange4media Staff Nov 1, 2019 4:25 PM

Other cricketers associated with Team CEAT include Rohit Sharma & Ajinkya Rahane

exchange4media Staff Oct 1, 2019 12:39 PM

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Tolani has been with CEAT for over 13 years and has experience in domains such as: After Market Sales, Supply Chain, Strategy and Strategic OEM Partnerships

exchange4media Staff Apr 8, 2019 4:58 PM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh Mar 29, 2019 9:22 AM

Banner ads have been built and strategically placed so that they could be attached together to create dividers; can be turned into cubicles too

exchange4media Staff Feb 28, 2019 4:56 PM