ceat
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 26, 2026 4:03 PM
Yashasvi’s performances and composed approach to the game make him a strong fit for Brand CEAT
Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted in real human behaviour
e4m Staff Mar 13, 2026 9:16 AM
Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, said digital allocations have risen significantly from roughly 25% a few years ago
Sunidhi Vijay Feb 25, 2026 9:17 AM
CEAT has also appointed Paras K. Chowdhary as Additional Director; he has over 38 years of experience in senior management positions in the tyre industry
e4m Staff Oct 18, 2025 8:24 AM
In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift, and global expansion plans
Kanchan Srivastava Mar 20, 2025 9:08 AM
Prior to joining CEAT, Debashish was the Director of Digital Transformation & Customer Experience at Pfizer
In a plea, CEAT has complained that a video uploaded by Apollo shows CEAT’s CROSSDRIVE AT tire in a bad light
e4m Staff Sep 20, 2024 4:22 PM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Vishal Pawar was earlier leading the Replacement Sales as Vice President
Verma joins the list of CEAT's cricketing brand ambassadors, which includes stalwarts like Rohit Sharma, Shubman Gill, Shreyas Iyer, Harmanpreet Kaur, and Mathew Hayden
exchange4media Staff Sep 12, 2023 1:08 PM
The Australian cricket great will be seen in 'CEAT Timeout', a series centred on cricket conversations between Hayden and Gavaskar
exchange4media Staff Jun 6, 2023 12:47 PM
Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner
exchange4media Staff Feb 25, 2023 8:19 AM
Raghunandan, Category Head - 2W/3W/LMC, CEAT Tyres, talks about the brand's marketing strategy, the campaign #SheGoesAnExtraMile, product launches, and more
Ritika Raj Jun 21, 2022 8:46 AM
The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles
exchange4media Staff Jun 18, 2022 7:56 AM
For the brand, this association is aimed at bringing women's cricket at par
exchange4media Staff May 23, 2022 1:31 PM
The ad features actor Aamir Khan in which he is shown advising a group of people not to burst firecrackers on the streets
exchange4media Staff Oct 22, 2021 7:17 PM
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
Mansi Sharma Sep 27, 2021 8:56 AM
The campaign will be a series of three advertisements throughout the second leg of IPL across media platforms
exchange4media Staff Sep 21, 2021 2:48 PM
The brands came together for a social media campaign on Friendship Day
exchange4media Staff Aug 2, 2021 12:23 PM
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
Raushni Bhagia Mar 16, 2021 8:48 AM
Former CEO of CEAT, Mundra will be responsible for CARS24's car business in India, while closely working with the co-founders to device expansion strategy
exchange4media Staff Feb 16, 2021 1:30 PM
The digital campaign celebrates outstanding achievements of players at IPL 2020
exchange4media Staff Oct 30, 2020 1:03 PM
The second advertisement will also continue to air during the IPL season
exchange4media Staff Oct 22, 2020 3:07 PM
While some advertisers are busy giving real-time updates of matches on their social media handles, others are creating ‘socially distanced co-viewing’ experiences and various new digital experiences
Misbaah Mansuri Oct 22, 2020 8:52 AM
The actor has been roped in for a two-year deal and will feature in two commercials during the course of the IPL 2020
exchange4media Staff Sep 25, 2020 1:38 PM
The critically acclaimed actor was associated with brands like Syska and CEAT
exchange4media Staff Apr 29, 2020 5:09 PM
Since the tyres comprise of features like 2D sipes, it provides better grip suiting to the terrain of application
exchange4media Staff Jan 17, 2020 5:01 PM