Since the tyres comprise of features like 2D sipes, it provides better grip suiting to the terrain of application

exchange4media Staff Jan 17, 2020 5:01 PM

Some of the brands who have used PLAY5 are Colgate, Asian Paints and CEAT

exchange4media Staff Nov 5, 2019 1:06 PM

The tournament is scheduled from October 25 to November 23 2019

exchange4media Staff Nov 1, 2019 4:25 PM

Other cricketers associated with Team CEAT include Rohit Sharma & Ajinkya Rahane

exchange4media Staff Oct 1, 2019 12:39 PM

In a chat with exchange4media, Tolani, Vice President, Marketing, CEAT, spoke about his journey with the brand, use of blockchain to measure digital impressions and CEAT's association with World Cup

Shweta Raaj Singh Jun 25, 2019 8:12 AM

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Tolani has been with CEAT for over 13 years and has experience in domains such as: After Market Sales, Supply Chain, Strategy and Strategic OEM Partnerships

exchange4media Staff Apr 8, 2019 4:58 PM

exchange4media spoke to few official sponsors of VIVO IPL 2019 to know why the league is most appealing to advertisers and things to consider before entering into a partnership

Dolly Mahayan Apr 8, 2019 9:02 AM

Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns

Shweta Raaj Singh Mar 29, 2019 9:22 AM

Banner ads have been built and strategically placed so that they could be attached together to create dividers; can be turned into cubicles too

exchange4media Staff Feb 28, 2019 4:56 PM

Unveils digital campaign for banner which is a multi-purpose safety device

exchange4media Staff Feb 26, 2019 1:23 PM

With this endorsement, Agarwal joins the list of illustrious brand ambassadors, including Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur

exchange4media Staff Feb 12, 2019 3:04 PM

The 'everlasting' grip of the Gripp X3 range allows the consumer to ride as confidently as he would ride on a new tyre irrespective of the condition of the tyre

exchange4media Staff Dec 3, 2018 5:58 PM

The player will continue playing with a bat that prominently displays the CEAT insignia in all formats of the game

exchange4media Staff Nov 3, 2018 9:19 AM

Joining the party is also Reliance Mutual Funds and several more brands who want to ride the Radhika Apte-Netflix wave

exchange4media Staff Aug 31, 2018 8:01 AM

From Kerala Tourism to Chevrolet India, a look at some brands that rolled out endearing ads making the most of the season

exchange4media Staff Jul 11, 2018 8:58 AM

The leading breakfast cereal brand signs on with India's first-ever professional Table Tennis league ahead of its second season which will now be called the CEAT UTT Powered By Kellogg’s

exchange4media Staff May 29, 2018 2:41 PM

With Vivo IPL around the corner, sponsors have gone all out to get maximum visibility for their brands. Here's a look at some ad campaigns that are already making rounds.

exchange4media Staff Apr 2, 2018 8:59 AM

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

exchange4media Staff Dec 9, 2017 8:43 AM

A quick look at some recent monsoon-themed commercials

exchange4media Staff Aug 30, 2017 7:31 AM