Yashasvi Jaiswal joins CEAT’s cricketing journey
Yashasvi’s performances and composed approach to the game make him a strong fit for Brand CEAT
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Published: Apr 3, 2026 4:03 PM | 1 min read
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CEAT Limited has announced a multi-year partnership with cricketer Yashasvi Jaiswal.
Yashasvi’s performances and composed approach to the game make him a strong fit for Brand CEAT.
Anant Goenka, Vice-Chairman, RPG Group, said, “Cricket has always been an integral part of CEAT’s brand journey, and we are delighted to welcome Yashasvi Jaiswal to the CEAT family. He is one of the most exciting young talents in Indian cricket today, and the qualities he brings to the game - control, dependability and adaptability - align strongly with the values we stand for as a brand. We believe Yashasvi has the potential to lead across tournaments and formats in the years ahead, and we look forward to a strong and enduring partnership with him.”
Commenting on the association, Yashasvi Jaiswal said, “I am excited to begin this association with CEAT, a brand that has such a strong legacy in cricket and has been associated with several respected names in the game over the years. It is always special to partner with a brand that shares your passion for cricket, and I look forward to this journey together.”
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