CEAT bags Strategic Time Out partnership for Women’s T20 Challenge

For the brand, this association is aimed at bringing women's cricket at par

e4m by exchange4media Staff
Published: May 23, 2022 1:31 PM  | 2 min read

CEAT Ltd has become the Official Strategic Timeout Partner for Women’s T20 Challenge 2022.

According to CEAT, its association with women cricket as a strategic timeout partner is aimed at bringing women's cricket at par with that of men's cricket in India. CEAT has had a long-standing relationship with Indian cricket, be its bat sponsorship association with ace cricketers or being the official timeout partner of the much-celebrated international cricket tournament Indian Premier League (IPL) since 2015 CEAT has always been at the forefront of cricket.

Harmanpreet Kaur, Captain of Women’s Cricket, has expressed her gratitude towards CEAT for supporting women cricketers. “We thank CEAT for their continuous support to cricket in India and setting an example of breaking the gender stereotypes. We are looking forward to many such associations with CEAT for strengthening women's cricket in India."

Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd said, “Women’s cricket has showcased some stellar performances in the past and CEAT, as a brand, is always committed to uplifting women’s sports in India. We have been associated with Men's Cricket for almost two decades now and taking our journey ahead with the Women’s T20 Challenge is a proud moment for us and we see it as one of our most revered associations. At CEAT, we celebrate and uplift the spirit of the game without any bias, and we are truly excited to be a part of the Women’s T20 Challenge as the Strategic Timeout Partner.”

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