HSBC India's Winning Strategy to Reach Premium Audiences with Disney+ Hotstar

In today’s digital age, BFSI brands targeting premium, affluent audiences are increasingly embracing digital-first platforms. These platforms, especially when paired with live sports and CTV's premium audience, provide unmatched opportunities for precise audience targeting and high-visibility campaigns around premium content. A prime example is HSBC India’s collaboration with Disney+ Hotstar during the ICC Men’s Cricket T20 World Cup 2024. By adopting a digital-first strategy, HSBC positioned itself in front of high-value viewers, leveraging premium ad placements and the star power of Virat Kohli to boost brand visibility. Through Disney+ Hotstar’s vast reach and advanced targeting capabilities, HSBC successfully captured the attention of its desired audience, driving significant brand uplift.

HSBC India Elevates Brand Visibility through Digital Advertising

HSBC India continues to push the boundaries of innovation, utilizing digital channels to connect with premium audiences. As part of its ongoing strategy, the bank has associated with Disney+ Hotstar to enhance its brand presence during high-profile events, ensuring maximum visibility among its target demographics.


Leveraging the ICC Men's Cricket T20 World Cup 2024 for Brand Engagement

During the ICC Men's Cricket T20 World Cup 2024, HSBC India capitalized on Disney+ Hotstar's significant reach among high-value viewers, positioning itself as a prominent advertiser on Connected TV (CTV), a platform increasingly favored by premium, digital-first audiences. The campaign featured a series of dynamic video creatives highlighting HSBC’s flagship offerings, including HSBC Premier, HSBC NRI Services, Smart Home Loans, Employee Banking, and the HSBC Live+ Cashback Credit Card.

Virat Kohli Leads the Charge

HSBC India’s brand influencer Virat Kohli took center stage in a series of engaging videos that resonated strongly with viewers. The overarching message, “Opening up a world of opportunity,” was amplified through Kohli’s presence, helping HSBC effectively connect with its target audience. The ads were strategically timed to deliver high-impact messaging during key moments of the tournament, ensuring maximum engagement.

Multimedia Campaign for Maximum Impact

The campaign was executed through a variety of formats, including 10 to 30-second video ads and pre-rolls during the highly anticipated ICC Men’s T20 World Cup 2024 matches. HSBC also incorporated custom L-Bands during Kohli’s on-screen appearances, boosting brand recall. A CTV billboard during the India vs. Ireland match further enhanced HSBC’s visibility, ensuring its message reached a wide audience.

Strong Results driven by Continued Association

HSBC India saw a significant uplift in key brand metrics as a result of its association with Disney+ Hotstar during the ICC Men's T20 World Cup 2024. Encouraged by this success, the bank extended its collaboration by coming onboard as a sponsor of the Wimbledon Championships 2024, a prestigious event that aligns with its premium audience.

HSBC’s Continued Commitment to Reaching Premium Audiences

Building on the ICC Men's T20 World Cup 2024 success, HSBC India replicated its strategy for the Wimbledon Championships 2024, using multiple creatives to promote its financial products. This approach ensured sustained brand visibility and reinforced HSBC’s connection with its target audience.

Client Testimonial: Positive Impact of the Campaign

Jaswinder Sodhi, Head of Customers, Marketing & Digital at HSBC India, emphasized the value of the strong association, stating, “At HSBC India, we are always seeking innovative and more efficient ways to reach premium, affluent audiences. Our association with Disney+ Hotstar during the ICC Men's T20 World Cup 2024 proved to be impactful. With Virat Kohli our brand influencer and Disney+ Hotstar's advanced targeting capabilities, we successfully tapped into a premium, digital-first audience. The campaign resonated particularly well with young audiences, driving significant uplifts in brand metrics. Building on the success of the World Cup campaign, we continued our presence by sponsoring the Wimbledon Championships 2024 on the platform, ensuring sustained engagement and visibility.”

By leveraging digital platforms, celebrity influencers, and premium events, HSBC India continues to deliver high-impact campaigns that resonate with its audience, driving brand visibility and engagement.