The showdown between Virat Kohli’s men and New Zealand in England this month is expected to attract massive viewership, making it a marquee event on every marketer’s calendar

exchange4media Staff Jun 1, 2021 5:35 PM

Experts also caution against extending the league further than the Sep-Oct window, which could upset the deals as it may clash with ICC Men's T20 World Cup

Javed Farooqui May 25, 2021 9:20 AM

Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users

Ruhail Amin May 12, 2021 8:52 AM

Apart from the current Premier League season, the deal covers 13 Test matches, 14 one-day internationals and 20 T20 matches involving Team India

exchange4media Staff May 7, 2021 6:19 PM

Singapore-based Digital2 Sports will concentrate its efforts towards building interactive content formats through live audio and podcast presentations

exchange4media Staff May 6, 2021 2:47 PM

The bids are invited for ICC events between 2021 and 2023

exchange4media Staff May 5, 2021 11:32 AM

Where many cricket fans expressed their disappointment, others welcomed the decision

exchange4media Staff May 5, 2021 9:14 AM

The show features cricketing experts Gautam Gambhir, Deep Dasgupta, Sanjay Manjrekar, and Aakash Chopra, Ajit Agarkar & international cricketers – Dale Steyn, Daniel Vettori and Ian Bishop

exchange4media Staff Apr 28, 2021 7:01 PM

The sports channel will premiere 2 new episodes every weekend for 10 weeks

exchange4media Staff Apr 27, 2021 5:58 PM

The GroupM ESP Sporting Nation Report 2021 also noted that mobile gaming saw accelerated growth in consumer engagement

exchange4media Staff Apr 26, 2021 11:11 AM

The campaign and film is conceptualized by Phantom Ideas

exchange4media Staff Apr 24, 2021 7:15 AM

As per the pre-phase findings of the study, being done in partnership with YouGov, 50% respondents watched all the matches last year and 70% said that they will definitely watch the game this year

exchange4media Staff Apr 20, 2021 3:45 PM

The 100% Cricket Future Leaders Programme aims to support emerging female talent in cricket

exchange4media Staff Apr 20, 2021 2:02 PM

The music video, featuring Divyenndu, captures the emotions of a true-blue cricket fan who is passionately engrossed in the game and has a reaction to every match moment

exchange4media Staff Apr 18, 2021 6:00 PM

MCX and Nihilent Technologies will sponsor the cricket content at the airport, which will include real-time score updates, team standings, and upcoming matches

exchange4media Staff Apr 15, 2021 2:03 PM

The platform will allow die-hard cricket lovers to improve their knowledge of the game as they get exclusive peeks into teams, players, match analysis, and strategies

exchange4media Staff Apr 14, 2021 3:18 PM

Sony Pictures Networks India was the incumbent rights holder of West Indies cricket

exchange4media Staff Apr 6, 2021 5:49 PM

The campaign aims to target the fact that playing fantasy cricket on MyTeam11 is meant for everyone and how this user-friendly application makes learning fantasy cricket easy

exchange4media Staff Apr 6, 2021 4:19 PM

The streaming platform will be telecasting the series in close to 100 countries

exchange4media Staff Apr 6, 2021 3:21 PM

The fantasy sports platform will create engaging content featuring Prithvi Shaw as part of an integrated campaign with a theme 'Yahaan Hai Kuch Xtra'

exchange4media Staff Apr 6, 2021 2:00 PM