Business promotion expenses of the company rose 40% to Rs 405.5 crore from Rs 289.6 crore

Javed Farooqui 1 day ago

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While the new ad retains the format and the tune of the original, it celebrates how far women have come

exchange4media Staff Sep 17, 2021 10:54 AM


This service will enable cricket fans to get stats and trivia about matches and players

exchange4media Staff Sep 15, 2021 1:04 PM


The channel has onboarded Byju’s, Airtel, Reckitt, Dafa News, and Fantasy Akhada for the series

exchange4media Staff Sep 14, 2021 11:48 AM


Cuttack, Guwahati, Ranchi, Ahmedabad, Lucknow and Dharamsala have made it to the list

exchange4media Staff Sep 8, 2021 11:45 AM


The deal with Dream Sports includes FanCode as the Official Broadcast Partner and Dream11 as the Title Sponsor and Official Fantasy Sports Partner

exchange4media Staff Sep 7, 2021 3:12 PM


According to industry estimates, co-presenting sponsorship is costing Rs 60-70 crore and associate sponsorship is priced around Rs 30-40 crore

Sonam Saini Sep 7, 2021 8:30 AM

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The former Indian cricket captain has been onboarded as an ardent investor, brand advisor and advisory board member

exchange4media Staff Sep 6, 2021 11:52 AM


The broadcaster has so far roped in 12 sponsors for the second leg of the tournament

Sonam Saini Sep 3, 2021 9:17 AM

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This association will reaffirm brand's commitment to cricket and to the Sri Lankan market, said Arjun Ranga, MD, Cycle Pure Agarbathi

exchange4media Staff Sep 1, 2021 3:14 PM


The tender is for owning and operating one of the two new teams proposed to be added from the next season

exchange4media Staff Aug 31, 2021 3:36 PM


The far-reaching impact of the tournament has benefited brands associating with limited outlays, giving them a significant inflection in both brand and business outcomes

exchange4media Staff Aug 26, 2021 5:41 PM

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The show will capture behind-the-scenes moments and interviews of the Indian cricket team ahead of their domestic and international tours

exchange4media Staff Aug 25, 2021 1:50 PM

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The multi-year deal will see Baseline managing all the commercial interests of Rana

exchange4media Staff Aug 23, 2021 2:13 PM

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Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

exchange4media Staff Aug 19, 2021 10:00 AM


The association with Mandhana and Khan will enable digital collectibles platform to offer devoted fans of these stars the ability to own player NFTs

exchange4media Staff Aug 18, 2021 3:33 PM

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Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time

exchange4media Staff Aug 17, 2021 4:46 PM


The series will premiere on 19th November on Colors Cineplex SD (Hindi), Colors Cineplex HD (English), Rishtey Cineplex (Hindi), Voot and Jio

exchange4media Staff Aug 17, 2021 8:40 AM


Individual match tickets for the World Cup will go on sale on 4 October and corporate hospitality packages will be available from 6 September

exchange4media Staff Aug 16, 2021 4:02 PM