This feature endeavours to enrich the match streaming experience of the visually impaired, or elderly by envisioning the match through the commentary for them

exchange4media Staff 1 day ago

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HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling

exchange4media Staff May 25, 2022 3:01 PM


For the brand, this association is aimed at bringing women's cricket at par

exchange4media Staff May 23, 2022 1:31 PM


The voice-activated campaign has been developed in partnership with Isobar

exchange4media Staff May 21, 2022 8:28 AM

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With an additional commitment of $76 mn in fundraising over the next 12 months, MLC plans to deploy more than $120 mn to launch the first-ever US T20 cricket league

exchange4media Staff May 21, 2022 8:25 AM


Recently, My11Circle has also signed 3-year deal with Lucknow Super Giants franchise as the official title sponsor

exchange4media Staff May 20, 2022 1:01 PM


A range of innovative brand-led content launched to offer cricket fans unique and differentiated experiences

exchange4media Staff May 19, 2022 5:55 PM

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Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily shared with Prasar Bharati

Atul Pande May 19, 2022 3:59 PM


Cricket fans stand a chance to meet their favourite cricketers by scanning special limited-edition Nestle packs

exchange4media Staff May 15, 2022 10:00 AM


As per a recent notification, all cricket Test matches are now under the Sports Act’s ambit

exchange4media Staff May 11, 2022 8:51 AM


First edition to be played at Jamia Hamdard Cricket Ground, New Delhi, from April 29 to May 1, 2022

exchange4media Staff Apr 29, 2022 5:31 PM


The TVC shows a heartwarming interaction between two cricketing fans - a grandmother and grandson

exchange4media Staff Apr 26, 2022 1:25 PM


Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM


The campaign comprises different commercials across multiple media featuring Raina

exchange4media Staff Apr 19, 2022 1:48 PM


Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real

exchange4media Staff Apr 18, 2022 12:19 PM

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The partnership focuses on creating a reverberating impact in the world of sports nutrition

exchange4media Staff Apr 12, 2022 2:42 PM


As part of the association, Rodrigues’ all commercial and brand partnerships will be managed by the agency

exchange4media Staff Apr 11, 2022 12:37 PM


The campaign features newcomers like Yashasvi Jaiswal, Ruturaj Gaikwad, Avesh Khan, Umran Malik and Ravisrinivasan Sai Kishore

exchange4media Staff Apr 4, 2022 8:34 AM


Experts say the non-exclusive digital rights will be the game-changer as it will encourage more bidders to throw their hats in the auction ring

Javed Farooqui Apr 4, 2022 8:20 AM