The final bilateral series of the year will be telecast on Sony Sports Network, starting December 4, 2022

exchange4media Staff Nov 24, 2022 8:26 AM


The number of TV households in India is expected to reach 250 million by 2026, says the report

exchange4media Staff Nov 16, 2022 1:17 PM


The possibility of an India vs Pakistan final is learnt to have raised the hopes of the broadcaster to monetise the leftover inventory at a premium

Javed Farooqui Nov 9, 2022 8:21 AM

Cricket South Africa?blur=25

The sports network has bagged exclusive digital and TV rights for all international cricket from 2024 to 2031

exchange4media Staff Nov 8, 2022 1:29 PM


The campaign featuring PV Sindhu will have a strong presence during T20 World Cup

exchange4media Staff Oct 22, 2022 8:23 AM

Santosh Kumar?blur=25

Kumar, Country Head - Indian subcontinent & Indonesia,, spoke to e4m about the ICC T20 World Cup campaign, India being a priority market, the marketing mix and more

Javed Farooqui Oct 19, 2022 8:15 AM


Nissan India will be promoting the ICC Men’s T20 World Cup 2022 Virtual Trophy on digital and social media

exchange4media Staff Oct 12, 2022 2:09 PM


Unlike in India, these packages will be for combined TV and digital rights, with no standalone TV and digital packages being offered

exchange4media Staff Sep 29, 2022 11:35 AM

Pitch CMO?blur=25

At the e4m Pitch CMO Summit-South, panellists discussed the importance of sports marketing on TV

exchange4media Staff Sep 27, 2022 3:19 PM

World Cup?blur=25

The most awaited sporting event of the year brings festive cheer for brands shortly after the biggest ever Asia Cup on TV

exchange4media Staff Sep 27, 2022 10:03 AM

sony six?blur=25

The seven T20Is of England tour of Pakistan will be broadcast live on Sony Six and Sony Six HD at 8 PM IST from 20th September

exchange4media Staff Sep 19, 2022 3:43 PM

Legends League cricket?blur=25

All 16 matches to be aired live & exclusive on Star Sports Network and Disney+ Hotstar

exchange4media Staff Sep 12, 2022 1:09 PM


The Walt Disney Company Senior EVP and Chief Financial Officer Christine McCarthy, at an event, said the company has consciously decided to stay away from sports rights that are not value accretive

Javed Farooqui Sep 9, 2022 8:29 AM

asia cup?blur=25

The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports

exchange4media Staff Sep 8, 2022 5:43 PM

Puneet Das?blur=25

We bring you an interview series with marketing leaders as they discuss their fondest memories of watching Cricket World Cups on TV as well as their expectations from upcoming T20 WC starting Oct 16

exchange4media Staff Sep 6, 2022 9:26 AM


The deal, which is for the 2022-23 season, will cover all international & domestic matches

exchange4media Staff Sep 5, 2022 5:42 PM