The show will have veteran cricketers Kapil Dev and Virendra Sehwag relive their World Cup memories

exchange4media Staff 2 days ago

The campaign features Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli, and challenges gender stereotypes in cricket

exchange4media Staff 5 days ago

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza 6 days ago

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan 1 week ago

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh 1 week ago

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan 1 week ago

Amul's logo will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019

exchange4media Staff 1 week ago

The campaign #CricketKaCrown celebrates 45 days of cricket extravaganza starting May 30 across the Star Sports network and Hotstar

exchange4media Staff 1 week ago

Winner, 23-year old Sana Sultan Khan of Mumbai, debuts on New York Times Square billboard

exchange4media Staff 1 week ago

The move is part of the company’s broader expansion plans in the international markets in the next few years

exchange4media Staff 06-May-2019

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza 06-May-2019

The figure is close to the total tournament reach of last year

exchange4media Staff 26-April-2019

MILO has launched a campaign, MILOvoduWHISTLEpodu. As a part of the campaign, MILO has also launched limited edition pack with CSK players’ imagery

exchange4media Staff 24-April-2019

Tendulkar, who turns 46 on April 24, is associated with numerous brands including, Adidas, BMW, DBS Bank, GM Pens, Luminous Fans, Quaker, Smartron, Sony Ten, among others

Anjali Thakur 24-April-2019

Of the four films under the campaign, two are being launched during IPL 2019 on various digital and television platforms, and the remaining two will be go on air ahead of the ICC World Cup 2019

exchange4media Staff 23-April-2019

The platform SportsPlex.pro uses AI to pick up moments from live sporting events to create power packed digital campaigns for brands to engage with audiences in real tim

exchange4media Staff 23-April-2019

The Future of Cricket report analyses the key levers of growth in the cricket ecosystem

exchange4media Staff 23-April-2019

With films such as Kesari, Kalank, Romeo Akbar Walter released during the IPL season, Bollywood is taking on IPL and earning big moolah despite IPL's huge viewership

Ruhail Amin 23-April-2019

Conceptualised by Ogilvy, the campaign helps build brand awareness and attract cricket fans to the website and app by showcasing its unique data driven features

exchange4media Staff 22-April-2019

Two new teams to be added in 2019. The bid documents are available for collection from April 18 to April 24, 2019

exchange4media Staff 18-April-2019