cricket
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The campaign covers broadcast of tournaments being held from August 15 to December 1
IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awareness, driving fan engagement
e4m Staff Aug 7, 2026 10:32 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket
Ganapathy Viswanathan Jul 24, 2026 8:13 AM
This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
The cricket body has said the Invitation to Tender can be purchased till August 4
e4m Desk Jul 21, 2026 11:17 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game
Ganapathy Viswanathan Jul 20, 2026 8:25 AM
India's winning ODI start boosts cricket's commercial appeal, reinforcing its value for advertisers
e4m Staff Jul 15, 2026 4:01 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author writes that Yastika Bhatia’s landmark Lord’s hundred has opened the door to a new chapter in Indian women’s cricket
Ganapathy Viswanathan Jul 14, 2026 9:35 AM
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
e4m Staff Jul 9, 2026 11:22 AM
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
As Sourav Ganguly turns 54 today, we revisit the TVCs that captured his charisma, from Pepsi's emotional comeback story to his cheeky Google Googlies
Aryendra Khan Jul 8, 2026 9:29 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, reflects on Sourav Ganguly’s fearless leadership, self-belief and role in transforming Indian cricket
Ganapathy Viswanathan Jul 8, 2026 8:50 AM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Khanna's earlier role at JioHotstar was as Senior Director Premium Sports
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Ganapathy Viswanathan Jun 26, 2026 8:45 AM
The name change takes Cricinfo back to its original identity when it was founded in 1993
e4m Staff Jun 23, 2026 8:09 PM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
e4m Staff Jun 18, 2026 1:47 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 16, 2026 7:47 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
e4m Staff Jun 6, 2026 11:16 AM
The report found considerable overlap between advertisers using broadcast television and connected television
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Sandeep Goyal Jun 3, 2026 5:32 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Shubhranshu Singh May 30, 2026 10:21 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand
Ashish Mishra Apr 24, 2026 2:18 PM
Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Yatnesh Pandey Apr 24, 2026 1:15 PM
Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning
Aniruddha Haldar Apr 24, 2026 1:02 PM
Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India
Amin Lakhani Apr 24, 2026 12:45 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers
Ganapathy Viswanathan Apr 24, 2026 11:32 AM