cricket
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines whether Rishabh Pant’s lower IPL price tag reflects a dip in brand value or the start of his next commercial innings
Ganapathy Viswanathan Jun 26, 2026 8:45 AM
The name change takes Cricinfo back to its original identity when it was founded in 1993
e4m Staff Jun 23, 2026 8:09 PM
After industry concerns that a September-October IPL could collide with India’s festive advertising season, BCCI is now considering an earlier window to avoid extreme heat and pre-monsoon
Kanchan Srivastava Jun 19, 2026 5:21 PM
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
e4m Staff Jun 18, 2026 1:47 PM
Celebrity-endorsed commercials registered a 34% increase in ad volumes compared with the previous season
e4m Staff Jun 17, 2026 3:26 PM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 16, 2026 7:47 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 12, 2026 4:50 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
The company will exclusively broadcast the Twenty20 International series across Unite8 Sports channels in July 2026
e4m Staff Jun 10, 2026 10:03 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
e4m Staff Jun 6, 2026 11:16 AM
The report found considerable overlap between advertisers using broadcast television and connected television
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Sandeep Goyal Jun 3, 2026 5:32 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes RCB’s emotional bonding fans
Ganapathy Viswanathan Jun 2, 2026 12:40 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Shubhranshu Singh May 30, 2026 10:21 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
Geopolitical uncertainties in the Middle East—another important source of advertising demand—have further contributed to a cautious outlook
Imran Fazal May 6, 2026 9:12 AM
Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is being bought and consumed, early data trends suggest
Kanchan Srivastava Apr 29, 2026 8:09 AM
Industry executives estimate influencer-led activations linked to IPL could touch Rs 700 crore in 2026, accounting for 16-18% of digital advertising spends around the tournament
Imran Fazal Apr 28, 2026 7:54 AM
Guest Column: Senior Brand, Growth and Media leader Ketan K Bharati writes on how Sachin Tendulkar remains India’s strongest trust brand, where credibility outweighs visibility
Ketan K Bharati Apr 24, 2026 6:23 PM
Guest Column: Ashish Mishra, who recently stepped down as Acko’s Chief Marketing Officer, writes on what makes Sachin Tendulkar a timeless brand
Ashish Mishra Apr 24, 2026 2:18 PM
Guest Column: Yatnesh Pandey, who recently stepped down as VP-Marketing at GreenPly Industries, on Sachin Tendulkar’s enduring brand, built on consistency, credibility and influence on & off the field
Yatnesh Pandey Apr 24, 2026 1:15 PM
Guest Column: Aniruddha Haldar of TVS Motor Company on how Sachin Tendulkar intuitively mastered value, perception and human psychology-lessons many brand professionals spend careers learning
Aniruddha Haldar Apr 24, 2026 1:02 PM
Guest Column: Amin Lakhani, President, Client Solutions, WPP Media South Asia, writes on how Sachin Tendulkar did not just play the game, but fundamentally shaped sports marketing in India
Amin Lakhani Apr 24, 2026 12:45 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, decodes what makes Brand Sachin is a story beyond numbers
Ganapathy Viswanathan Apr 24, 2026 11:32 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, on how a boy from Dadar became India’s most enduring commercial force, and why Brand Sachin remains priceless at 53
Shantomoy Ray Apr 24, 2026 10:03 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars
Imran Fazal Apr 21, 2026 7:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes why brands are increasingly signing young cricketers early to lock in future value
Ganapathy Viswanathan Apr 13, 2026 9:27 AM
Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows
Pooja Yadav Apr 7, 2026 9:29 AM
Zee Zaidi, Founder and Publisher of cricexec, speaks to e4m on the realities of building a focused media business, and why India sits at the centre of cricket’s economic future
Ruhail Amin Apr 6, 2026 9:48 AM
Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how IPL was once key for startup growth, but post-2022 funding slowed, investors grew cautious, and spending tightened
Ganapathy Viswanathan Apr 6, 2026 8:39 AM
CTV reach grew by 30% and concurrency went up by 61%, the network stated
As sponsorship stacks grow, industry players say franchises and brands alike are shifting focus from scale to effectiveness
Sunidhi Vijay Apr 1, 2026 9:19 AM
Traditional billboards continue to anchor IPL campaigns with scale and dominance, even as incremental budgets shift towards digital and innovation-led formats
Chehneet Kaur Mar 30, 2026 8:53 AM
Industry experts indicate that IPL commands a meaningful share of annual marketing budgets, with brands allocating roughly 5% to 15%
Sunidhi Vijay Mar 30, 2026 8:50 AM
Brij Bakshi, Media & Communication Expert & Analyst, Former Additional DG & Director Doordarshan, writes on how brands have cracked the equation of turning big matches into a global attention engine
e4m Staff Mar 28, 2026 5:12 PM
The association entails exclusive branding right for the company across key products segments like stainless steel pipes and tubes
e4m Staff Mar 27, 2026 4:12 PM
The association leverages the scale of cricket to bring the brand closer to millions of fans nationwide
e4m Staff Mar 27, 2026 12:13 PM
With cricket delivering unmatched scale, marketers shift from reach to real effectiveness, exposing gaps in visibility, formats and measurement
Anuja Jain Mar 27, 2026 9:48 AM
As franchises morph into content studios and jersey real estate hits peak clutter, brands are rethinking what it actually means to be remembered in cricket's biggest season
Aryendra Khan Mar 27, 2026 9:24 AM
From cement, tyres and airlines to Pokémon, Krafton and Google Gemini, IPL 2026 reflects a shift toward a balanced base of traditional and new-age brands
Kanchan Srivastava Mar 27, 2026 9:17 AM
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
e4m Staff Mar 26, 2026 2:44 PM
The sale of Rajasthan Royals and Royal Challengers Bengaluru for a combined ₹31,500 crore-plus will see the cricket body earn 5% from the transactions, sources say
Kanchan Srivastava Mar 26, 2026 9:36 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, highlights how cricket extends beyond the field into boardroom negotiations
Ganapathy Viswanathan Mar 26, 2026 8:11 AM