To promote this tournament, Dream11 and the ECL will launch a social media campaign that will entail match highlights and content from the ECL

exchange4media Staff 1 day ago

Jofra Archer, Ben Stokes, Jos Buttler, Trent Boult, Lockie Ferguson, James Neesham and Kane Williamson are on top of the preference list for IPL franchises

Tasmayee Laha Roy 1 day ago

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff 2 days ago

Indian audiences can catch the India tour of West Indies and The Ashes on SONY SIX, SONY TEN 1 and SONY TEN 3 channels August 1, 2019, onwards

exchange4media Staff 5 days ago

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff 6 days ago

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal 1 week ago

We bring you a round up of the headlines making news this past week

exchange4media Staff 1 week ago

With Hotstar lowering its ad rates for the tournament this year, both medium and high-budget advertisers have got a chance to get associated with the mega event

Nafisa Shaheen 1 week ago

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy 1 week ago

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian Women’s Cricket Team Mithali Raj

exchange4media Staff 02-July-2019

Users can compete against Kapil Dev’s team and stand a chance to win cash prizes up to 25 Lacs

exchange4media Staff 28-June-2019

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh 27-June-2019

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff 25-June-2019

Brands like Puma India have unlocked Dunzo’s real-time delivery promise to help users get their hands on one of the 150 pairs of the One8 golden spikes worn by Virat Kohli

exchange4media Staff 24-June-2019

The ‘8PM Premium Black Cricket Anthem’ has been sung by versatile artist Padamjeet Sehrawat

exchange4media Staff 23-June-2019

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff 23-June-2019

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff 21-June-2019

Guest Column: Mehraj Dube, Head of Marketing, ABP News, takes us through six brands which have become part of the larger story of brand London

Mehraj Dube 20-June-2019

An inexpensive option to explore, programmatic advertising budget for brands during World Cup 2019 starts at as low as Rs 1 lakh, and shoots up to millions of dollars

Tasmayee Laha Roy 19-June-2019

Virat Kohli was the most tweeted about player during the match and Vijay Shankar taking a wicket off his first ball was the most tweeted about moment

exchange4media Staff 18-June-2019