Sony Sports Network unveils ‘Festival of Sports’
The campaign covers broadcast of tournaments being held from August 15 to December 1
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Published: Aug 7, 2026 1:15 PM | 2 min read
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- Sony Sports Network has launched a new campaign called 'Festival of Sports', scheduled from August 15 to December 1, 2026, featuring major cricket and multi-sport events.
- The campaign kicks off with India's tour of Sri Lanka, which includes two Test matches as part of the ICC World Test Championship Final 2027 preparations.
- Highlights of the campaign include the Women's T20 Asia Cup 2026 and the Aichi-Nagoya 2026 Asian Games, where Indian teams will defend their gold medals in cricket.
- The schedule also includes India's all-format tour of New Zealand, featuring five T20s, five ODIs, and two Test matches, with broadcasts available on Sony Sports Network and Sony LIV.
Sony Sports Network has announced the launch of its new campaign, 'Festival of Sports', focusing on a line-up of marquee cricket and multi-sport action from August 15 to December 1, 2026.
The games will be broadcast across the Sony Sports Network and Sony LIV.
The ‘Festival of Sports’ begins with India’s much anticipated tour of Sri Lanka, featuring two crucial Test matches as the team continues its journey towards the ICC World Test Championship Final 2027. The spotlight then turns to women’s cricket with the prestigious Women’s T20 Asia Cup 2026, where the continent’s leading teams will compete for supremacy.
Next will be Aichi-Nagoya 2026 Asian Games, as India’s finest athletes take on Asia’s best on one of the world’s grandest multi-sport stages. The Games will also see the Indian men’s and women’s cricket teams set out to defend the historic gold medals they won at the previous edition.
The sporting extravaganza will continue through October and November with India’s blockbuster all-format tour of New Zealand. The tour will feature five T20 Internationals, five One-Day Internationals and two Test matches.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India: “Festivals and sport share a remarkable ability to bring people together. With ‘Festival of Sports’, we are combining these two powerful passions through an exceptional line-up featuring India’s biggest cricketing contests, the grandeur of the Asian Games and the growing strength of women’s sport. From August through November, fans will have countless moments to cheer, celebrate and experience together. Across Sony Sports Network and Sony LIV, our endeavour is to make every match, every medal and every Indian triumph an integral part of the country’s festive celebrations."
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