CTI moves ICC against adult ads during cricket broadcasts, seeks immediate ban: Reports
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
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Published: Jul 9, 2026 11:22 AM | 1 min read
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- The Chamber of Trade and Industry (CTI) has expressed concerns to ICC Chairman Jay Shah regarding adult-oriented advertisements during live cricket broadcasts.
- CTI has requested a ban on advertisements for condoms, dating platforms, and similar products during family-viewed matches.
- In a letter, CTI Chairman Brijesh Goyal highlighted the emotional significance of cricket in India and urged the ICC to establish guidelines within 30 days to protect children's interests during broadcasts.
- CTI indicated it may escalate the issue to Parliament and the Ministry of Information and Broadcasting if necessary.
The Chamber of Trade and Industry (CTI) has approached International Cricket Council (ICC) Chairman Jay Shah, raising concerns over the airing of adult-oriented advertisements during live cricket broadcasts. The trade body has urged the ICC to prohibit advertisements for condoms, dating platforms, and other adult-focused products during matches watched by family audiences.
According to media reports, in a letter addressed to Shah, CTI Chairman Brijesh Goyal referred to the second T20 International between India and England at Old Trafford, Manchester, on July 4, 2026.
Goyal said cricket in India extends beyond being just a sport and holds a deep emotional connection with audiences.
The organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days to ensure that children’s interests and mental well-being are considered during sports broadcasts. CTI has also indicated that it may escalate the matter with Parliament and the Ministry of Information and Broadcasting if required.
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