BCCI ups sponsorship rights reserve price to Rs 4.9 crore/match
This is a 15% increase from the current rate of Rs 4.2 crore, base price for associate partner rights hiked to Rs 95 lakh per match
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Published: Jul 23, 2026 8:14 AM | 1 min read
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BCCI has hiked the title sponsorship rights reserve price to Rs 4.9 crore for every match.
This is a 15% increase from the current rate of Rs 4.2 crore, media reports have said quoting sources.
The base price for associate partner rights has also been increased from Rs 82 lakh to Rs 95 lakh/match.
The BCCI recently invited bids for the title sponsorship rights for its domestic and international events.
Meanwhile, the base price for each associate partner slot will now cost Rs 33.3 crore.
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BCCI sponsorship rights
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