bcci-title-sponsorship-increase

Beyond the Boundary: Why brands continue to bet big on BCCI sponsorships

Why brands continue to bet big on BCCI sponsorships?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on the BCCI raising the reserve price for title sponsorship rights and why brands keep investing hundreds of crores in cricket

Ganapathy Viswanathan Jul 24, 2026 8:13 AM

BCCI ups sponsorship rights reserve price to Rs 4.9 crore/match

BCCI Increases Match Sponsorship Rights Price to Rs 4.9 Crore?blur=25

This is a 15% increase from the current rate of Rs 4.2 crore,  base price for associate partner rights hiked to Rs 95 lakh per match

e4m Desk Jul 23, 2026 8:14 AM