Sachin Tendulkar invests in Metasports Interactive
The company looks to grow its flagship cricket strategy title, Hitwicket, to 100 million downloads within the next 3 years
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Published: Nov 3, 2026 1:02 PM | 1 min read
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Sachin Tendulkar became a strategic investor in Metasports Interactive, a mobile-first competitive sports gaming company. The company looks to grow its flagship cricket strategy title, Hitwicket, to 100 million downloads within the next 3 years.
Talking about the strategic association, Sachin Tendulkar said, “Hitwicket stood out to me for how it brings the strategic thinking behind cricket into the game. Cricket has always involved reading the bowler, assessing the field and deciding the right approach for every ball. Hitwicket captures that decision-making, going beyond reflexes to recreate how a cricketer thinks in the middle. The game translates that strategic dimension into an engaging experience for players. I enjoyed playing the game, believe in what the team is building, and that makes the association feel natural.”
Commenting on the association, Kashyap Reddy, Co-Founder and CEO, Metasports Interactive, said, “Hitwicket has built a distinct proposition in cricket gaming by making strategic decision-making central to the experience, and Sachin Tendulkar recognised this unique difference. Interacting with Sachin Tendulkar is helping us understand how elite cricketers think on the field and further improve the game engagement. Our 20 million players, spending 51 min per day in the game, demonstrate the engagement this approach can drive. Tendulkar’s belief in what we’ve built, together with the growth capital behind us, lets us take cricket strategy to every cricket fan in the world.”
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