Amrita Purkayastha takes on CMO role at OZiva and Liquid I.V.
Purkayastha moves into the role after leading brand strategy, communication and innovation for TRESemmé across South Asia at Unilever
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Published: Nov 3, 2026 1:22 PM | 1 min read
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Amrita Purkayastha has taken on the role of Chief Marketing Officer for OZiva and Liquid I.V. at Unilever. Based in Mumbai, she will lead marketing for the two wellbeing brands.
Purkayastha moves into the role after serving as Senior Global Brand Lead – TRESemmé at Unilever from January 2024 to August 2026, where she led brand strategy, communication and innovation for South Asia. Before that, she was Marketing Manager for Lakmé from January 2022 to December 2023.
Prior to joining Unilever, Purkayastha spent three years at Zee Entertainment Enterprises Limited. She served as Associate Director from May 2021 to January 2022 and Brand Lead – Zee TV from February 2019 to April 2021, leading content and channel marketing.
Purkayastha also brings experience from a six-year-plus stint at Godrej Consumer Products Limited.
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