lakshmi-narayanan-b

Human understanding remains irreplaceable in marketing: Lakshmi Narayanan B, CEAT

Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT?blur=25

Speaking at Pitch CMO Summit 2026, Lakshmi Narayanan B, CMO at CEAT said while AI can generate content quickly, differentiation will come from insights rooted in real human behaviour

e4m Staff Mar 13, 2026 9:16 AM

‘A True Legend’: Lakshmi Narayanan B remembers ad icon Piyush Pandey

Lakshmi Narayanan B remembers Piyush Pandey?blur=25

Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, honours the late Piyush Pandey for his remarkable contributions to Indian advertising

e4m Staff Oct 24, 2025 1:04 PM

CEAT’s 25% media spend goes into sports partnerships: Lakshmi Narayanan B

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In an exclusive interview with e4m, Lakshmi Narayanan B, CMO of CEAT, discusses the brand’s marketing strategy, digital shift, and global expansion plans

Kanchan Srivastava Mar 20, 2025 9:08 AM

WPL: 'When it comes to women cricketers, we look at what they can bring on the table'

CEAT Lakshmi Narayanan B?blur=25

Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience

Simran Sabherwal Aug 30, 2024 9:16 AM

CEAT appoints Lakshmi Narayanan B as Chief Marketing Officer

CEAT?blur=25

He was earlier Head of Marketing at Asian Paints

exchange4media Staff Nov 14, 2022 1:00 PM