‘A True Legend’: Lakshmi Narayanan B remembers ad icon Piyush Pandey
Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, honours the late Piyush Pandey for his remarkable contributions to Indian advertising
by
Published: Oct 24, 2025 1:04 PM | 1 min read
Follow Us
Piyush Pandey will be remembered as the creative force who gave Indian advertising its authentic voice. His legacy lies not just in the ads he created, but in the values he infused into the industry. The passing of Pandey on October 23, 2025, marks the end of an era in Indian advertising.
Colleagues and admirers remember him as a creative genius, mentor, and friend whose ideas shaped generations of marketers. Lakshmi Narayanan B, Chief Marketing Officer at CEAT Limited, joined the advertising fraternity in remembering the late Piyush Pandey, calling him “a true legend.”
He reflected on Pandey’s ability to see brands not just as products or campaigns, but as living expressions of emotion.
A true legend.
In his own words, “There are so many things around us that we don’t consider as brands.”
One of those things, perhaps the most powerful of all, is emotion — a brand that lives in people’s hearts, not just in ads.
He built the brand of emotion — and made it timeless.
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News