Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive

Piali Dasgupta Oct 2, 2021 8:13 AM

The brand has teamed up with Ogilvy to create a 12-film series to be aired in 8 languages

exchange4media Staff Sep 20, 2021 12:42 PM

Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign

Neeta Nair Sep 20, 2021 8:45 AM

While the new ad retains the format and the tune of the original, it celebrates how far women have come

exchange4media Staff Sep 17, 2021 10:54 AM

Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home

Neeta Nair Jun 24, 2021 8:47 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 22, 2021 7:46 AM

Along with taking on a new role, Piyush Pandey will continue to serve as Chairman of Ogilvy India

exchange4media Staff May 17, 2021 7:38 PM

At the e4m TV First Conference, Bharat Puri and Piyush Pandey, in a fireside session, share their views on the nuances of brand communication on television

exchange4media Staff Apr 28, 2021 8:48 AM

The all-day event will be followed by the seventh edition of e4m Prime Time Awards to recognise the gold standard in TV advertising

exchange4media Staff Apr 21, 2021 8:52 AM

The campaign will break on April 2021 on television and digital platforms

exchange4media Staff Apr 20, 2021 6:16 PM

Bulchandani is the second person of Indian origin who is among the top executives at the agency. Piyush Pandey is already the worldwide Chief Creative Officer

exchange4media Staff Nov 20, 2020 11:29 AM

In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders

Neeta Nair Oct 5, 2020 9:23 AM

exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms

Neeta Nair Aug 21, 2020 9:07 AM

According to ZEE5, with more than 80 original shows released it has become the largest producer of digital exclusive content in India

exchange4media Staff Aug 3, 2020 12:27 PM

Pathak is currently Chief Client Officer and will take over her new role on August 1

exchange4media Staff Jul 27, 2020 1:50 PM

Ajay Gahlaut, CCO and MD, Publicis Worldwide India, believes agencies will have to take their services up a notch in the game of survival as they transform into flatter organizations

Srabana Lahiri Jun 26, 2020 9:06 AM

Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, spoke on Day 2 of Cannes Lions Live about how clients have responded to the global pandemic, key trends which have come out of APAC & more

Misbaah Mansuri Jun 24, 2020 8:21 AM

The eponymous agency brought Ogilvy 'back to life', reflecting on how his wisdom could have benefitted this generation

exchange4media Staff Jun 23, 2020 10:38 AM

As part of the first edition of our new series - Get Set Grow! - Mark Read, CEO, WPP, speaks with Naziya Alvi Rahman, editor, exchange4media

Naziya Alvi Rahman Jun 19, 2020 8:04 AM

Listeners can call in to leave a message for their loved ones, RJ Abhilash Thapliyal will then turn it into a 'Fevi-call', by calling the recipient on-air and playing the message on a loop

exchange4media Staff Jun 5, 2020 8:35 AM