'Piyush Not Out’ celebrates the legacy of India’s advertising legend Piyush Pandey

The event ‘Piyush Not Out’ was held at SCMS, Kalamassery, to commemorate the legacy of Piyush Pandey

by e4m Staff
Published: Nov 28, 2025 8:07 AM | 2 min read

The event ‘Piyush Not Out’ was held at SCMS, Kalamassery, to commemorate the legacy of Piyush Pandey, one of Indian advertising’s most influential and celebrated figures. The programme featured heartfelt tributes from leading names in the industry, including Prakash Varma, Founder of Nirvana Films; Rajiv Rao, former National Creative Director, Ogilvy India; Prakash Nair, President, Ogilvy Gurugram; Kiran Antony, former CCO, Ogilvy South and Suresh Eriyat, Founder, Studio Eeksaurus.

The commemoration was jointly organised by ‘I Am’ (the organisation of ad film makers), the Pepper Creative Award Trust, the Kerala Management Association (KMA), the Kerala Advertising Agencies Association (K3A) and the SCMS Group.

“Piyush is an all-time great role model for anyone entering the advertising field. Humour and leadership were his defining qualities,” said Prakash Varma.

Speakers including Rajiv Rao, Prakash Nair, Kiran Antony and Suresh Eriyat recalled how Pandey placed immense trust in his colleagues, offering them creative freedom while shaping some of India’s most memorable advertisements.

Sejoy Varghese, President of the Kerala Chapter of the Indian Ad Film Makers, delivered the welcome address. The session was moderated by Francis Thomas, Creative Director at Maitri Advertising. Venugopal K, Chairman of the Pepper Trust; Dr. T. Vinayakumar, Trustee; Raju Menon, President of K3A; K. Harikumar, President of KMA and Pramod Thevannoor, Vice Chairman of the SCMS Group, also attended the event.