It’s hard to fathom that Piyush is no longer with us: Anand Kripalu remembers the legend
EPL Limited’s Anand Kripalu has paid tribute to legendary adman Piyush Pandey, remembering his Cadbury campaigns and enduring legacy
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Published: Oct 28, 2025 5:13 PM | 1 min read
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Anand Kripalu, Managing Director & Global CEO at EPL Limited, reflects on Piyush Pandey’s iconic work with Cadbury and his enduring legacy in advertising. He shared a throwback picture on LinkedIn along with a heartfelt note in Pandey’s memory.
It’s hard to fathom that Piyush is no longer with us. The memories keep pouring in.
Here is one from the archives. The launch of the ‘Purple Reign’ - a book capturing the annals of the Cadbury story over 200 years.
The endearing partnership between Cadbury and Piyush (and Ogilvy) is legendary. An association that has produced some of the most memorable campaigns, transforming Cadbury into one of India’s most iconic brands.
So when the book launch was planned, who better to launch the book than the architect of that partnership - Piyush Pandey.
Rest in peace my friend. You will be remembered. And sorely missed.
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