The undisputed legend of Indian advertising: Kunal Sharma pays tribute to Piyush Pandey
KRBL’s Kunal Sharma has paid tribute to legendary adman Piyush Pandey, sharing his thoughts on the icon’s masterful storytelling
by
Published: Oct 27, 2025 9:49 AM | 2 min read
Follow Us
Piyush, the undisputed legend of Indian advertising, has always continued to inspire me with his masterful storytelling.
Among his numerous iconic campaigns, "Sharma Ji Ki Dulhaniya" for Fevicol remains my personal favourite. This ad is more than just a story - it's an emotion, a dream, a connection that resonates deeply with India and its culture.
What I admire most about Piyush's work is how he weaved tales that touched hearts. In a world of short formats and fleeting glances, storytelling remains timeless. Whether long or short, it's the story that makes a brand unforgettable.
But beyond his professional genius, the outpouring of grief after his passing speaks volumes about the kind of person he was - large-hearted, approachable, and genuinely connected with people across levels. CXOs, interns, strategists, clients, ad gurus - everyone felt seen, heard, and inspired by him.
In today's data-driven age, legends like Piyush remind us that content is king. Brands are made in the heart, not just the mind. It's this philosophy that guides my own work, and I'm grateful for the inspiration.
To Piyush Pandey, a master storyteller, brand builder, and a wonderful human being - thank you for showing us the power of stories that compel, connect, and remain etched in our hearts. I’m sure you will watch us all over from above as we make humble attempts to continue taking your art forward.
(Kunal Sharma is the Vice President – Marketing and Organized Trade at KRBL)
Read more news about Internet Advertising India, Marketing News, PR and Corporate Communication News, Digital Media News, Television Media News
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook YouTube & Google News