Amul honours legendary adman Piyush Pandey
Amul paid tribute to Piyush Pandey, honoring the icon whose storytelling and creativity left an indelible mark on Indian advertising
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Published: Oct 27, 2025 10:18 AM | 1 min read
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The demise of advertising legend Piyush Pandey has left the ad world deeply shaken. Colleagues, friends, and admirers alike are mourning his loss. Social media has been flooded with posts in Pandey’s remembrance, with many sharing his iconic ads and reflecting on his masterful storytelling in fond memory of the icon.
Amul’s tribute to Piyush Pandey is a black-and-white sketch of the legend, featuring the tagline “Inka sur sabse mila.” Sharing the tribute on Instagram, Amul captioned the post: “Amul Topical: Tribute to one of India’s advertising legends!”
Amul’s Tribute for Piyush Pandey
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Piyush Pandey began his advertising career in 1982 as a client servicing executive at Ogilvy. Over the years, he held various leadership roles at the organization, and during his 40-year tenure, he helped Ogilvy & Mather become one of the largest advertising agencies in India.
Pandey created several iconic campaigns, including the Luna moped ads, Fevicol campaigns such as Fevicol Bus, Fevicol Fish, and Fevicol Sofa, as well as campaigns for Cadbury, Asian Paints, the BJP 2014 election campaign “Abki Baar Modi Sarkar”, and the Polio campaign featuring Amitabh Bachchan, among many others.
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