In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

exchange4media Staff Feb 14, 2022 8:36 AM

In the creative, Amul features three images of the 'Melody Queen of India'

exchange4media Staff Feb 7, 2022 1:08 PM

We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms

Kanchan Srivastava Dec 6, 2021 8:07 AM

By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space

exchange4media Staff Oct 8, 2021 1:02 PM

There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi

exchange4media Staff Sep 27, 2021 10:56 AM

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM

Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

exchange4media Staff Aug 23, 2021 8:57 AM

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM

The association has most recently onboarded Adani Group as one of its sponsors

exchange4media Staff Jul 26, 2021 10:08 AM

Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma Jul 26, 2021 9:15 AM

SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM

The animal rights organisation has directed the dairy cooperative to pull down the 'deceptive' advertising featuring the Serbian Grand Slam winner

exchange4media Staff Jun 22, 2021 1:34 PM

The complainants, one of whom was PETA, took umbrage at an Amul ad that said plant-based beverages can't be called 'milk'

exchange4media Staff May 26, 2021 1:00 PM

Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands

exchange4media Staff Apr 14, 2021 10:41 AM

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

The jury will be chaired by R S Sodhi, Managing Director, Amul; and Dr. Annurag Batra, Chairman & Editor in Chief, BW Business World and exchange4media group

exchange4media Staff Jan 28, 2021 6:34 PM

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

Sanjiv Mehta took the first position, while Sanjiv Puri and Vineet Jain were ranked second and third respectively in the Impact Digital Power Business 100 List announced on Wednesday

exchange4media Staff Jan 14, 2021 5:37 PM