While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan 07-June-2019

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan 04-June-2019

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan 08-May-2019

Amul's logo will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019

exchange4media Staff 07-May-2019

Amul has collaborated with Almond Branding for an end-to-end brand building, packaging design, and communication design

exchange4media Staff 26-March-2019

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff 09-March-2019

The bench partly allowed the appeal and allowed Amul to use the two TV commercials after it removes portions disparaging rivals like Kwality Wall’s

exchange4media Staff 29-December-2018

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff 30-November-2018

At the 16th edition of the event, the MD spoke about how machine intelligence is helping farmer-based organisations, and about bringing in opportunities for AI

exchange4media Staff 19-November-2018

A few snapshots from the exchange4media Conclave held on November 16 at the Taj, Santacruz in Mumbai

exchange4media Staff 17-November-2018

From Amul’s utterly-butterly message to Durex India’s sassy wish to them, brands ensured they cashed in on the big celebrity wedding.

exchange4media Staff 16-November-2018

Today at the exchange4media Conclave, decision makers from the media & advertising industry will discuss trends that assist them in growing the overall business

exchange4media Staff 16-November-2018

Sodhi, MD, Gujarat Co-operative Milk Marketing Federation Ltd. (AMUL) and Agarwal, CEO & MD, Lenovo India, to deliver insightful talks at e4m Conclave in Mumbai on November 16

exchange4media Staff 06-November-2018

From Air India, Amul, HSBC, Bharat Matrimony, Uber, Symbiosis and Bikaji, the film features a hefty number of product placements

Misbaah Mansuri 06-June-2018

The campaign has already won a D&AD Yellow Pencil, 12 Abbys at GoaFest, Bronze at New York Festival and was a Finalist at One Show.

exchange4media Staff 15-May-2018

The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old

exchange4media Staff 20-April-2018

Malhotra spoke about his journey into the Bollywood industry and his favourite advertisements, endorsements and more

exchange4media Staff 09-April-2018

A statement issued said Jayen Mehta, senior general manager (planning and marketing), has been appointed as in-charge MD of Amul Dairy.

exchange4media Staff 02-April-2018

Colgate, Amul, MakeMyTrip, Parle Products and Vu TV come together with the likes of Vivo, Coca-Cola, Polycab, Kent, Elica and Dream 11; taking Star India's portfolio of advertisers for IPL 2018 to a total of 16

exchange4media Staff 22-February-2018

From the Asian Paint’s Gattu to the Amul Girl, the Indian advertising arena has witnessed mascots that have been a roaring rage. We ask industry experts whether it has been the case of alive, animated or something else, that we haven’t been able to witness brand mascots of that stature today

Misbaah Mansuri 11-January-2018