As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more

exchange4media Staff May 30, 2020 8:50 AM

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

The dairy brand shared some of its classic ads through its social media handles

exchange4media Staff Apr 6, 2020 8:21 AM

R S Sodhi, MD, Amul, on the impending economic challenge that has come by the industry and how the brand is dealing with the large amount of collection and deliveries

Misbaah Mansuri Apr 3, 2020 7:58 PM

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM

The US President reached Ahmedabad on Monday accompanied by his wife Melania Trump, daughter Ivanka and son-in-law Jared Kushner

exchange4media Staff Feb 24, 2020 12:35 PM

Brands are jumping on the year-end bandwagon with innovative social media creatives

exchange4media Staff Dec 27, 2019 9:02 AM

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

The ad makes a quirky commentary on rising onion prices, which have crossed the Rs 100/kg mark in many parts of the country

exchange4media Staff Dec 13, 2019 1:14 PM

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

Attri, COO and Group Revenue Head of TOP FM, spoke to exchange4media about the radio network soon completing a year, marketing and advertising trends in the regional space and more

Priyaankaa Mathur Aug 12, 2019 8:08 AM

Aadvik’s products are available on their website and e-commerce platforms like Amazon, Flipkart, eBay

exchange4media Staff Jul 26, 2019 12:04 PM

Akshali Shah, Senior VP, Strategy (Sales & Marketing), Parag Milk Foods, tells us how the company’s growth will largely be driven by the health and nutrition category in future

Christina Moniz Jul 23, 2019 8:15 AM

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM