Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands

exchange4media Staff Apr 14, 2021 10:41 AM

Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others

Mansi Sharma Apr 14, 2021 9:05 AM

Industry watchers opine that given the increasing scrutiny of these times, opting for mascots can be a good strategy

Misbaah Mansuri Apr 12, 2021 8:51 AM

The jury will be chaired by R S Sodhi, Managing Director, Amul; and Dr. Annurag Batra, Chairman & Editor in Chief, BW Business World and exchange4media group

exchange4media Staff Jan 28, 2021 6:34 PM

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months

Tasmayee Laha Roy Jan 21, 2021 9:04 AM

Sanjiv Mehta took the first position, while Sanjiv Puri and Vineet Jain were ranked second and third respectively in the Impact Digital Power Business 100 List announced on Wednesday

exchange4media Staff Jan 14, 2021 5:37 PM

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that

Tasmayee Laha Roy Dec 23, 2020 8:31 AM

Sapna Chadha, Senior Director of Marketing for SEA & India, Google, talks about YouTube’s first-ever regional language Ads Leaderboard

Tasmayee Laha Roy Dec 18, 2020 9:18 AM

The panellists discussed how cooking and eating habits of consumers during the COVID times have impacted the food industry

exchange4media Staff Nov 5, 2020 8:32 AM

Panelists Tamanna Dhamija, Pavan Singh, Vincent Noronha, Adit Kohli, and Tasmayee Roy will discuss how the shift from ordering in to cooking-at-home has impacted the food industry

exchange4media Staff Nov 4, 2020 8:55 AM

The two politicians sparred on Twitter after Tharoor reprimanded big brands for not having the 'moral courage' of Parle in the light of the recent TRP manipulation racket

exchange4media Staff Oct 19, 2020 5:39 PM

The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

At the e4m eConclave, MD of Amul RS Sodhi revealed that having a diversified product portfolio and multi-channel distribution worked very well for the dairy brand during the lockdown

exchange4media Staff Aug 17, 2020 8:32 AM

RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave

exchange4media Staff Aug 14, 2020 8:13 AM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

The account’s access was restricted until the verification process was completed and is now fully functional

exchange4media Staff Jun 6, 2020 7:06 PM

As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more

exchange4media Staff May 30, 2020 8:50 AM

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

The dairy brand shared some of its classic ads through its social media handles

exchange4media Staff Apr 6, 2020 8:21 AM