Brands are jumping on the year-end bandwagon with innovative social media creatives

exchange4media Staff Dec 27, 2019 9:02 AM

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

The ad makes a quirky commentary on rising onion prices, which have crossed the Rs 100/kg mark in many parts of the country

exchange4media Staff Dec 13, 2019 1:14 PM

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM

3.5 million tweets were recorded over the weekend, as users and brands cheered the historical moment

Shreshtha Verma Sep 11, 2019 9:00 AM

Attri, COO and Group Revenue Head of TOP FM, spoke to exchange4media about the radio network soon completing a year, marketing and advertising trends in the regional space and more

Priyaankaa Mathur Aug 12, 2019 8:08 AM

Aadvik’s products are available on their website and e-commerce platforms like Amazon, Flipkart, eBay

exchange4media Staff Jul 26, 2019 12:04 PM

Akshali Shah, Senior VP, Strategy (Sales & Marketing), Parag Milk Foods, tells us how the company’s growth will largely be driven by the health and nutrition category in future

Christina Moniz Jul 23, 2019 8:15 AM

Awards were given to top 5 brands in 10 categories, including Bottom of the Pyramid, Challengers, Digital Masters, Evergreens, Globetrotters, Impactful Debuts, Millennials & Social Contributors

exchange4media Staff Jul 19, 2019 8:22 PM

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan May 8, 2019 8:30 AM

Amul's logo will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019

exchange4media Staff May 7, 2019 4:32 PM

Amul has collaborated with Almond Branding for an end-to-end brand building, packaging design, and communication design

exchange4media Staff Mar 26, 2019 2:58 PM

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

The bench partly allowed the appeal and allowed Amul to use the two TV commercials after it removes portions disparaging rivals like Kwality Wall’s

exchange4media Staff Dec 29, 2018 10:31 AM

Shashi Sinha, CEO, IPG Mediabrands, was speaking at the second edition of exchange4media’s India Brand Conclave

exchange4media Staff Nov 30, 2018 4:25 PM