Guest Column: Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister

Prabhakar Mundkur Jun 16, 2026 11:47 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

The association is backed by a seven-week integrated media campaign

e4m Staff Feb 10, 2026 3:38 PM

The trend was sparked by a viral clip from influencer Amulya Rattan, which drew backlash as many argued that public spaces are meant for everyone, not private filming

Vaishnavi Deshpande Jan 27, 2026 6:30 PM

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 8:37 AM

Brands are looking for shorter bursts at the coveted Times Square in New York, and most aim to cash in with viral videos on social media

Chehneet Kaur Nov 24, 2025 8:29 AM

Amul paid tribute to Piyush Pandey, honoring the icon whose storytelling and creativity left an indelible mark on Indian advertising

e4m Desk Oct 27, 2025 10:18 AM

Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets

Pooja Yadav Oct 23, 2025 9:17 AM

While a hero product ensures visibility, in a hyper-digital environment relying on one star product may not be enough, and brands need to diversify as consumer preferences are shifting constantly 

Sunidhi Vijay Jul 30, 2025 9:07 AM

Gordhan Dhameliya to be Vice Chairman of the federation

e4m Desk Jul 23, 2025 11:26 AM

Sonic marketing works because it’s subtle but sticky. It taps into psychology, rhythm, and repetition, say experts

Soumya Gawri Apr 26, 2025 8:25 AM

Jayen Mehta has been given an extension till 2029–2030, media reports said

e4m Staff Dec 9, 2024 2:42 PM

Italian company has been marketing cookies and chocolate-covered biscuits under the brand “Amuleti,” reminiscent of Amul’s trademark

e4m Desk Sep 12, 2024 12:22 PM

With an 85% share in the Indian butter market and 66% market share in cheese, Amul’s branding efforts have successfully resonated with consumers, the report noted

e4m Staff Aug 21, 2024 9:16 AM

95-year-old Indian biscuit brand Parle secures title of top global billionaire brand

e4m Staff Jul 29, 2024 2:11 PM

At e4m Golden Mikes Radio & Audio Conference 2024, Shashi Sinha, IPG Mediabrands CEO, shared industry insights as he recalled his associations with Geetmala’s Ameen Sayani & Amul’s Dr Verghese Kurien

e4m Staff Jun 27, 2024 8:29 AM

Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy

e4m Staff Jun 12, 2024 12:06 PM

Amul has joined as the Lead Arm sponsor of its men's national cricket team

e4m Staff May 2, 2024 2:00 PM

Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board

e4m Desk Mar 14, 2024 7:01 PM

This year, there are 24 categories of awards, among them five Popular Choice and 16 Jury Awards

e4m Staff Feb 8, 2024 1:37 PM

This post has been used to create misinformation and spread unnecessary fear among consumers, said Amul

e4m Staff Dec 21, 2023 4:49 PM

Jayen Mehta, the Managing Director of Amul, spoke about the long association with Sinha and the ad veteran's contributions to the industry

Aditi Gupta Dec 2, 2023 9:50 AM

The Managing Director of Amul India spoke at the Pitch Brand Talk summit about the brand continuing to stay relevant for the Indian consumer

e4m Staff Nov 23, 2023 1:14 PM

At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry

e4m Staff Nov 17, 2023 3:26 PM

He has also served as Managing Director of Lactalis India

e4m Staff Oct 19, 2023 2:42 PM

Leading legacy firms Nestle, ITC, Marico and HUL have launched their own D2C channels. Some like Amul and Dabur are next in the line

Kanchan Srivastava Aug 14, 2023 8:10 AM

At the e4m Health and Wellness Marketing Conference 2023, Mehta shared some great insights and talked about innovative products in pipeline and his ambitious plans to take the brand ahead

exchange4media Staff Aug 10, 2023 9:12 AM

The dairy co-op bagged 6 gold and 5 silver metals

exchange4media Staff Aug 9, 2023 9:46 PM

Focused on the theme, 'An Industry In Transition', the summit will encompass a wide array of diverse topics, ranging from artificial intelligence to sustainability, creativity to performance, and more

exchange4media Staff Aug 3, 2023 6:03 PM

The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend

exchange4media Staff Jul 4, 2023 10:30 AM

daCunha, who created India's longest-running outdoor marketing campaign for Amul, passed away on Tuesday at 92

exchange4media Staff Jun 22, 2023 5:23 PM

daCunha conceived the Amul 'Utterly Butterly' campaign in 1966

exchange4media Staff Jun 21, 2023 11:12 AM

The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'

exchange4media Staff May 26, 2023 1:06 PM

The issue also has an additional summer special spin-off

exchange4media Staff May 23, 2023 8:20 AM

Some of the best coronation-themed creatives from across the world

exchange4media Staff May 8, 2023 9:06 AM

The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more

Naziya Alvi Rahman Apr 13, 2023 2:38 PM

Industry observers say while Nandini already has an established market in Karnataka, as a legacy brand Amul is also not under any threat

Simran Sabherwal Apr 13, 2023 12:46 PM

Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible

Nilanjana Basu Apr 12, 2023 9:10 AM

Sodhi has been roped in for growing Reliance Retail's grocery vertical

exchange4media Staff Apr 5, 2023 10:36 AM

Mehta joined Amul in 1991 and has held several top positions in the company

exchange4media Staff Mar 17, 2023 8:04 AM

Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy

exchange4media Staff Mar 9, 2023 8:54 AM

Dream11 is the official fantasy partner, CEAT strategic timeout partner and Amul, the beverage partner

exchange4media Staff Feb 25, 2023 8:19 AM

The price hike has been applied to all variants of Amul's pouch milk

exchange4media Staff Feb 3, 2023 10:18 AM

Sodhi put in his papers on Jan 9

exchange4media Staff Jan 9, 2023 5:35 PM

Amul has doffed its hat to the legendary player twice before

exchange4media Staff Dec 30, 2022 4:34 PM

Jayen Mehta, the CEO of Amul India and Nitin Karkare, Vice Chairperson at FCB Ulka let us in on the dairy co-op's brand strategy for its FIFA association

Tanzila Shaikh Dec 21, 2022 9:31 AM

The cinematic campaign film has been shot entirely on the Vivo X80 Pro smartphone

exchange4media Staff Dec 5, 2022 12:25 PM

During a special address at Pitch BrandTalk conference, Jayen Mehta shared Amul had launched 250 new products in the last 5 years

exchange4media Staff Dec 1, 2022 8:17 AM

The campaign has been created by FCB India

exchange4media Staff Nov 26, 2022 9:02 AM

The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM