The COVID-induced lockdown has forced marketers to look at content marketing seriously, and consider it as an effective medium delivering ROI

Dipali Banka Sep 1, 2020 9:04 AM

At the e4m eConclave, MD of Amul RS Sodhi revealed that having a diversified product portfolio and multi-channel distribution worked very well for the dairy brand during the lockdown

exchange4media Staff Aug 17, 2020 8:32 AM

RS Sodhi, MD, Amul will join Dr Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group & Businessworld at the Conclave

exchange4media Staff Aug 14, 2020 8:13 AM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

The account’s access was restricted until the verification process was completed and is now fully functional

exchange4media Staff Jun 6, 2020 7:06 PM

As part of e4m’s e-Content Jam, R S Sodhi, MD, Amul, spoke about how Amul continues to maintain brand salience in these difficult times and much more

exchange4media Staff May 30, 2020 8:50 AM

Join industry leaders as they share their brand journey during the times of COVID-19 at e4m’s virtual conference

exchange4media Staff May 26, 2020 9:09 AM

On the CEO Lounge Digital Roundtable, a panel discussed how consumer behaviour & preferences are changing due to COVID-19, and how to respond accordingly to stay relevant in the new reality

exchange4media Staff May 25, 2020 9:15 AM

The dairy brand shared some of its classic ads through its social media handles

exchange4media Staff Apr 6, 2020 8:21 AM

R S Sodhi, MD, Amul, on the impending economic challenge that has come by the industry and how the brand is dealing with the large amount of collection and deliveries

Misbaah Mansuri Apr 3, 2020 7:58 PM

While a deluge of brands have come up with various marketing campaigns, we asked experts how brands could embrace the COVID-19 narrative without latching on to it merely for the moment

Shreshtha Verma Mar 18, 2020 8:37 AM

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM

The US President reached Ahmedabad on Monday accompanied by his wife Melania Trump, daughter Ivanka and son-in-law Jared Kushner

exchange4media Staff Feb 24, 2020 12:35 PM

Brands are jumping on the year-end bandwagon with innovative social media creatives

exchange4media Staff Dec 27, 2019 9:02 AM

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Amul, Flipkart, HDFC, Jio News and Swiggy were some of the brands that were quick to leverage the moment while establishing a creative connect with their brand offerings

exchange4media Staff Dec 16, 2019 7:41 AM

The ad makes a quirky commentary on rising onion prices, which have crossed the Rs 100/kg mark in many parts of the country

exchange4media Staff Dec 13, 2019 1:14 PM

At exchange4media Conclave - South, Navinn Seksaria, Managing Director, J G Hosiery (Macho & Amul Innerwear), delivered the keynote address on ‘Engagement is the Key to Excitement’

exchange4media Staff Nov 22, 2019 6:57 PM

The third edition of the report also names Dell, Apple iPhone and LG (Televisions) in 2nd, 3rd and 4th rank respectively

exchange4media Staff Sep 26, 2019 12:42 PM

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM