cristiano ronaldo amul?blur=25

The ad marks Amul's association with the Portuguese football team as its first Indian regional sponsor

exchange4media Staff Nov 15, 2022 1:38 PM

Amul Elon Musk?blur=25

While most Twitter users appreciated the post, some were disappointed that the brand didn't think of 'Muska', a much more befitting pun for the brand

exchange4media Staff Oct 31, 2022 8:56 AM


The king of moment marketing, the dairy co-op has created a befitting topical ad for the occasion of Sunak becoming the PM of the UK

exchange4media Staff Oct 26, 2022 8:33 AM

deepti sharma?blur=25

The witty ad references Sharma dismissing English player Charlie Dean who had stepped away from the crease

exchange4media Staff Sep 28, 2022 2:07 PM

Rahul Bajaj doodle?blur=25

In the creative, the dairy brand shows Bajaj riding a scooter next to Amul girl with the message, 'Mera, uska, unka, inka, hamara Bajaj'

exchange4media Staff Feb 14, 2022 8:36 AM

Lata Mangeshkar Doodle?blur=25

In the creative, Amul features three images of the 'Melody Queen of India'

exchange4media Staff Feb 7, 2022 1:08 PM


We begin our year-ender series with a compilation of some of the best marketing campaigns that created sensation on social media platforms

Kanchan Srivastava Dec 6, 2021 8:07 AM

Rashmika Mandanna?blur=25

By flipping the genders of the gazer and the gazed in the ad, the brand has subverted traditional male-dominated narratives in the men's innerwear space

exchange4media Staff Oct 8, 2021 1:02 PM

lux amul?blur=25

There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi

exchange4media Staff Sep 27, 2021 10:56 AM

lux cozi?blur=25

The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery

Mansi Sharma Sep 8, 2021 8:24 AM

lux amul?blur=25

The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity

exchange4media Staff Sep 7, 2021 1:09 PM


Compared to Olympics 2016, ad volumes during Olympics 2020 were down by 20%, but the tally of advertisers and brands increased this time around

exchange4media Staff Aug 23, 2021 8:57 AM

Mirabai Chanu?blur=25

Industry watchers discuss whether Chanu’s brand value will shoot up post her win in Olympics

Misbaah Mansuri Jul 29, 2021 8:31 AM


The association has most recently onboarded Adani Group as one of its sponsors

exchange4media Staff Jul 26, 2021 10:08 AM


Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma Jul 26, 2021 9:15 AM


SPSN has signed 11 sponsors so far. The broadcaster is likely to earn close to Rs 100 crore in ad revenue, according to industry estimates

Sonam Saini Jul 14, 2021 8:30 AM


The animal rights organisation has directed the dairy cooperative to pull down the 'deceptive' advertising featuring the Serbian Grand Slam winner

exchange4media Staff Jun 22, 2021 1:34 PM