Gowthaman Ragothaman | Pitch CMO Summit 2026

Industry Trend

Consent in Marketing

Gowthaman Ragothaman of Saptharushi discusses how the shift towards data consent is transforming marketing strategies. The emphasis on consumer permission is reshaping how brands engage with their audiences and collect data.

Articles

Key Insights

Shift Towards Consumer Consent

Brands are increasingly prioritizing consumer consent in their marketing strategies, leading to more transparent data practices.

Impact on Data Collection

The focus on consent is changing how companies collect and utilize consumer data, emphasizing ethical marketing.

Reshaping Marketing Engagement

Marketers are adapting their engagement strategies to align with consumer expectations around privacy and consent.

Regulatory Influence

Increasing regulations around data privacy are driving the need for consent-focused marketing approaches.

Consumer Trust

Building trust through consent is becoming a key factor in consumer-brand relationships.

Frequently Asked Questions

5 Q&A

1 What is the significance of consent in marketing?

Consent is crucial as it ensures that consumers are aware of and agree to how their data is used, fostering trust.

2 How is consumer behavior changing?

Consumers are becoming more aware of their data rights and expect brands to prioritize their privacy.

3 What role does regulation play in consent?

Regulations are increasingly mandating that companies obtain explicit consent from consumers before using their data.

4 How can brands adapt to these changes?

Brands can adapt by implementing transparent data practices and focusing on building consumer trust.

5 What are the benefits of consent-based marketing?

Consent-based marketing can lead to stronger consumer relationships, improved brand loyalty, and enhanced data quality.