Publicis Groupe acquires independent commerce marketing company Mars United Commerce
The collaboration will allow clients to influence the complete commerce journey for shoppers
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Published: Sep 20, 2024 11:14 AM | 1 min read
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Publicis Groupe has announced the acquisition of independent commerce marketing company Mars United Commerce.
The collaboration of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global shoppers.
Arthur Sadoun, Publicis Groupe CEO, said: “We are delighted to be welcoming Robert Rivenburgh and his incredible teams at Mars to Publicis Groupe. Their innovative spirit and proprietary platforms will further connect and complement our existing capabilities, to deliver industry-leading end to end commerce solutions for our clients, both online and offline.
With the acquisition of Influential this summer, and now Mars, Publicis is uniquely positioned to help our clients understand both existing consumers and future prospects, and connect that knowledge at an individual level to the new media channels that work hardest for their business: Connected TV, Commerce and Creators. All of this, in clients’ own ecosystems, giving them control over their customer relationships and transparency in their investments and outcomes.”
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