Shah Rukh Khan, Farah Khan and Swanand Kirkire team up for Sunfeast Dark Fantasy’s latest
#FantasyZarooriHai, is a gentle yet powerful reminder that fantasy is essential — not just for escape, but for inspiration
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Published: May 16, 2025 4:50 PM | 1 min read
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Sunfeast Dark Fantasy’s latest brand initiative, #FantasyZarooriHai, is a gentle yet powerful reminder that fantasy is essential — not just for escape, but for inspiration. At the heart of this digital-first campaign lies a soul-stirring Hindi poem penned by National Award-winning lyricist Swanand Kirkire and brought to life through the voice of Shah Rukh Khan, the undisputed King of Bollywood.
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Adding to the campaign’s resonance, Farah Khan reshared the poem on Instagram, saying “Shah Rukh, maine toh itna hi poocha tha ki fantasy ke baare me tumhara kya khayaal hai. Tum ne toh Fantasy pe movie hi bana di!” Her post brought a heartfelt, personal lens to the campaign — reinforcing the emotional impact of the message.
Shah Rukh Khan, lending both his voice and presence to the film, shared, “Fantasy isn’t about escape — it’s where dreams begin. It fuels our aspirations, shapes our goals when reality tires us out. ‘Fantasy Zaroori Hai’ speaks to that power — the imagination that drives us forward.”
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