With this campaign, the ITC brand, Sunfeast Dark Fantasy, aspires to position itself as the ‘new meetha’ which people can take pride in serving to their guests

exchange4media Staff Aug 17, 2019 8:14 AM

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff Jul 6, 2019 9:16 AM

We take a look at the various campaigns and offers that brands have come up with for Mother’s Day

exchange4media Staff May 11, 2019 9:49 AM

The campaign is an ode to all the mothers who are away from home

exchange4media Staff May 10, 2019 4:35 PM

The new collection includes Sunfeast Dark Fantasy Brownie Pudding, Sunfeast Dark Fantasy Tiramisu and Dark Fantasy Berry Cheesecake 

exchange4media Staff Mar 11, 2019 3:16 PM

Your weekly news roundup, a summary of some of the stories to keep an eye on

exchange4media Staff Nov 17, 2018 10:26 AM

ITC Limited’s range of healthy biscuits urges you to live a healthier lifestyle for yourself and your children

exchange4media Staff Nov 17, 2018 8:56 AM

Following the week, it will be distributed to all other e-commerce portals, modern and general trade stores nationwide

exchange4media Staff Nov 16, 2018 8:48 AM

For Teachers Day, Sunfeast Mom’s Magic picked up a wonderful insight on how one’s teachers have also played the role of a mother to many

exchange4media Staff Sep 5, 2018 4:46 PM

The online film has gone viral and has sparked much-needed conversations about the sacrifices a mother makes, which take a toll on her health

exchange4media Staff Aug 6, 2018 7:25 PM

The Tamil film actor turned 43 on Monday, we take a look at some of his brand endorsements

exchange4media Staff Jul 24, 2018 8:54 AM

The new communication is to establish a proposition that Dark Fantasy can make a delightful dessert

exchange4media Staff Jul 19, 2018 8:53 AM

From Samsung India to KOSH, we list out some endearing Mother's Day campaigns that caught our attention

exchange4media Staff May 10, 2018 9:00 AM

There are five films in the series – Office, Maternity Ward, Baby, School Bus and Romance, all made by Good Morning Films

exchange4media Staff Sep 3, 2016 8:06 AM

Rather than follow the usual method of making a film and then dubbing it into all the regional languages, this time around individual films have been created for regional markets,

exchange4media Staff Aug 20, 2016 7:45 AM

Sunfeast Farmlite is ITC’s foray into health biscuits segment and its Oats range of products offers 3 variants - Oats with Chocolate, Oats with Almond and Oats with Raisins

exchange4media Staff May 7, 2016 8:00 AM

The legendary cricketer has reportedly joined hands with fashion retailer Arvind Fashion Brands to launch a premium men's apparel brand “True Blue”. A look at the past and

Ronald Menezes Mar 15, 2016 7:57 AM

TV and digital ads have been launched by the brand to eliminate fears of safety in the minds of customers, including 'You Ask We Answer' TVC, where customers with any queries can either give a call at the toll free number or log on to the company's website

Sarmistha Neogy Aug 19, 2015 8:07 AM

ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group

exchange4media Staff Jun 4, 2013 6:24 PM

Media, telecom, FMCG and BSFI sector were the highest OOH spenders in Mumbai during July 2012

Priyanka Nair Aug 7, 2012 9:16 PM