Food Pharmer critiques Sunfeast Dark Fantasy ad; Brand responds by withdrawing campaign

Revant Himatsingka, aka Food Pharmer, raised concerns over Sunfeast’s recent ad and later praised the brand for promptly withdrawing the campaign

by e4m Staff
Published: Sep 29, 2025 8:25 AM | 3 min read

Food Pharmer critiques Sunfeast Dark Fantasy ad

Sunfeast has withdrawn its recent advertisement for Dark Fantasy Choco Fills following feedback from health advocate Revant Himatsingka, popularly known as Food Pharmer. In an Instagram post, he noted that the ad appeared to suggest the chocolate-filled biscuit as a potential alternative to vegetables in children’s lunchboxes.

Food Pharmer pointed out that the product contains ingredients like hydrogenated vegetable oil, sugar, refined flour, and palm oil — which may not align with the nutritional value of vegetables. He emphasized the importance of responsible marketing, stating, "The companies can do two things: either they can file a legal complaint against me, or like Sunfeast, they can be responsible and do the needful. My fight is not against any company. My fight is for responsible advertising."

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A post shared by Revant Himatsingka (@foodpharmer)

Sunfeast’s Response

Sunfeast responded promptly to the criticism by commenting on Food Pharmer’s Instagram post. The company’s statement read: “Sunfeast Dark Fantasy as a brand is about making Tiffin interesting for everyone. The objective of the creative was to show that the veggies were included in the sandwich in an exciting manner rather than being replaced. However, it seems the creative may lead to misunderstanding at first glance so we have taken down the post from our console and have also spoken to the publisher to remove from their servers.”

Food Pharmer Commends Sunfeast for Swift Action

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A post shared by Revant Himatsingka (@foodpharmer)

Revant Himatsingka aka Food Pharmer

Revant Himatsingka, born on February 29, 1992, in Kolkata, is a health advocate and social media influencer known for promoting clean eating and scrutinizing food labels. He holds degrees from NYU Stern School of Business and The Wharton School and has worked as a consultant at McKinsey & Company.

In April 2023, Himatsingka transitioned to full-time advocacy, launching the Food Pharmer initiative. He gained national attention with a viral video critiquing Bournvita's high sugar content, which led to regulatory actions and industry reforms. Since then, he has challenged misleading marketing practices by major food corporations, earning over 4.8 million followers across Instagram, YouTube, and X.

He also launched the “Label Padhega” campaign in India, with his teachings being incorporated into school textbooks. Despite numerous offers, Himatsingka has consistently declined paid promotions, maintaining the integrity of his content.

Recently, he appeared in a Lenskart campaign where he visited the factory to test the product firsthand, emphasizing experiential credibility over conventional advertising.

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A post shared by Revant Himatsingka (@foodpharmer)

In 2025, Himatsingka launched his clean-label food brand, 'Only What's Needed' (OWN), which provides transparent and health-conscious alternatives to conventional products.