revant-himatsingka
Brands and creators face a new era where advertising must be evidence-based, transparent, and accountable, as deinfluencers reshape consumer expectations and industry standards
Soumya Gawri Dec 15, 2025 8:43 AM
Revant Himatsingka, aka Food Pharmer, raised concerns over Sunfeast’s recent ad and later praised the brand for promptly withdrawing the campaign
e4m Staff Sep 29, 2025 8:25 AM
In an interview with Moneycontrol, Revant said the From the brand name to the product category and even the ingredients, much of the development has been shaped by feedback from his followers
e4m Staff May 30, 2025 12:47 PM
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
exchange4media Staff May 26, 2023 1:06 PM
In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium
Tanzila Shaikh Apr 28, 2023 8:59 AM
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
Tanzila Shaikh Apr 20, 2023 2:03 PM
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Tanzila Shaikh Apr 17, 2023 9:23 AM

