Sunfeast unveils campaign to launch Wowzers

Conceptualized by Ogilvy, the TVC has the tagline, ‘Iske Har Bite Mein Hai Wow!’.

by e4m Staff
Published: Jan 29, 2025 5:58 PM | 1 min read

sunfeast

ITC’s Sunfeast has announced its latest launch - Sunfeast Wowzers.

In conjunction to the launch, the brand has also rolled-out an exciting new ad campaign that captures the essence of this game-changing snack. Conceptualized by Ogilvy, the TVC, with the tagline ‘Iske Har Bite Mein Hai Wow!’.

Commenting on the latest launch, Ali Harris Shere, Chief Operating Officer, Biscuits and Cakes Cluster, ITC Ltd., said, “Sunfeast Wowzers is more than just a snack; it is a sensory experience that combines premium crunch with bold, delightful flavours. With this launch, we’re setting a new benchmark in the cracker category and catering to evolving consumer preferences.”

Puneet Kapoor, Chief Creative Officer, Ogilvy south said, “The proof of the pudding—or in this case, the cracker—is in the tasting. Enter Wowzers, a cracker so thrilling it practically wrote its own script. With 14 crisp, flaky layers and a cheesy taste that'll make your taste buds explode, this isn't just a snack; it’s a whole mood. Naturally, we needed an idea as over-the-top indulgent as this ground breaking creation. So, we went all out—a larger-than-life representation to match the cracker's towering flavour profile. Because when it comes to Wowzers, subtlety is just not on the menu.”