Leo Burnett shines bright at Effie India Awards 2024

The agency brought home the prestigious Grand Effie for ACKO General Insurance’s campaign, ACKO: Health Insurance Ki Subah Ho Gayi Mamu

by e4m Staff
Published: Jan 28, 2025 3:36 PM | 1 min read

Leo Burnett India had a stellar night at the Effie India Awards 2024, cementing its reputation as one of the country’s top creative agencies. The agency brought home the prestigious Grand Effie for ACKO General Insurance’s innovative campaign, "ACKO: Health Insurance Ki Subah Ho Gayi Mamu."

Adding to the celebration, Leo Burnett racked up an impressive 37 awards, including 4 Gold, 14 Silver, and 19 Bronze, for its exceptional work across brands like Spotify, Lay’s, Gatorade, IKEA, Oreo, Quaker, redBus, and Whisper.

The agency also ended the night with a special recognition, with five of its clients—Mondelez India, PepsiCo India, ACKO, Spotify, and P&G—featuring in the prestigious Top 5 Clients of the Year list, further underlining the strategic and creative partnerships Leo Burnett fosters.

This year’s Effie India Awards marked a milestone, with 1,152 entries from 75 agencies, making it the second-largest Effie globally in terms of participation. Judged rigorously by a panel of 486 jury members, including 254 marketing professionals, the awards celebrated not just creative excellence but also strategic impact and business effectiveness.

Leo Burnett’s triumph underscores the agency's unwavering dedication to combining creativity with results, redefining advertising standards in India. With this remarkable haul, the agency and its clients set a new benchmark for innovation and effectiveness in advertising.