Sunfeast pays a musical Madhubani homage to Chhath Puja

The song is a part of the brand's Chhath Puja campaign and will be released across its media platforms, including YouTube, Facebook, and Instagram

by e4m Staff
Published: Nov 6, 2024 1:08 PM | 1 min read

ITC's Sunfeast Marie Light has released a new soulful song celebrating the grand festival of Chhath Puja. The song through its melodic verses captures the deep-rooted cultural narratives and religious stories associated with Chhath puja. It beautifully connects the reverence of the Sun in the festival with Sunfeast Marie Light.

Visually, the song is enhanced by vibrant Madhubani art, which pays homage to the region's heritage. This intricate and symbolic artwork enriches the storytelling and adds a unique charm to the overall presentation.

Ali Harris Shere, the Chief Operating Officer of the Biscuits and Cakes Business at ITC Limited's Foods Division, said " Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival's essence and the selfless dedication of devotees.

The music video has been released across Sunfeast Marie Light's social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace Chhath Puja’s festive spirit with family.