Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life

e4m Staff Mar 26, 2026 1:05 PM

The actress fronts the brand’s Gluta-Vit C Advanced Brightening Serum

e4m Staff Mar 1, 2026 10:00 AM

In the tongue-in-cheek film, Emraan Hashmi is seen in his classic, mischievous element during a humorous exchange with an insurance officer, where he attempts to get his lips insured

e4m Staff Sep 25, 2025 3:49 PM

A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts

Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM

Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit

e4m Staff Sep 6, 2024 3:10 PM

Prior to this, Behl was the CMO at Pureplay Skin Sciences

e4m Staff Nov 1, 2023 11:03 AM

As part of our D2C Revolution series, Mazumdar, Foxtale’s Founder and CEO, tells us about what it takes to build a skincare brand on trust, kindness and conviction

Chehneet Kaur Oct 10, 2023 8:59 AM