Foxtale partners with Tilak Varma for 'Play On Till The Sun’s Gone' campaign

Foxtale has announced its latest collaboration with rising cricket star Tilak Varma, extending its ongoing “Play On Till The Sun’s Gone” campaign for the Glow Sunscreen. This campaign marks the first of several upcoming collaborations with the young athlete, and the campaign taps into a new cultural shift, where young cricketers are emerging not just as sports icons but as aspirational voices in grooming and skincare.

As cricket continues to shape youth culture in India, a new generation of athletes is redefining influence, bringing discipline, consistency, and self-care into everyday routines. Tilak Varma represents this shift. Known for his composure and reliability as a middle-order batsman, he is recognised for delivering under pressure, an attribute that seamlessly mirrors Foxtale’s approach to skincare: effective, dependable, and built for real conditions.

Bringing together the worlds of sport and skincare, the campaign takes a refreshing departure from conventional athlete endorsements. Instead of on-field action, the film captures Tilak in a quiet, everyday moment getting ready to step out. Through an understated narrative, the film highlights sunscreen as a non-negotiable essential in his routine, reinforcing the product’s core promise of long-lasting protection without the need for constant reapplication.

View this post on Instagram

A post shared by Tilak Varma (@tilakvarma9)

Commenting on this partnership, Romita Mazumdar, Founder and CEO at Foxtale, says, “Tilak represents a new generation of India - grounded, confident, and effortlessly authentic. As a brand, we are constantly looking to connect with consumers in ways that feel real and relevant, and Tilak’s personality aligns seamlessly with that vision. This collaboration is not just about bringing together sport and skincare, but about building a narrative where skincare becomes an intuitive, everyday habit. We’re excited to partner with him as we continue to shape more culturally resonant conversations around modern skincare.”

Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life.