campaigns
Cannes Lions?blur=25

Dentsu Webchutney won two Silver metals & Ogilvy India won one Bronze, closing the day with 17 Lions for India

Mansi Sharma Jun 24, 2021 8:43 AM

leo burnett?blur=25

The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year

Misbaah Mansuri Jun 17, 2021 9:36 AM

Virat Kohli?blur=25

Kohli's continued alliance with Audi includes advertisement campaigns, social media engagement, and event collaborations

exchange4media Staff Jun 12, 2021 8:55 AM

PR industry?blur=25

This is the first edition of the initiative; the winners' lists will be announced in August

exchange4media Staff Jun 8, 2021 8:54 AM

Alphabet Media - Maserati India?blur=25

The mandate will involve strategic planning, media relations, digital campaigns, and providing integrated communication solutions for the brand

exchange4media Staff Jun 4, 2021 5:23 PM

skinkraft?blur=25

The brand has released a series of videos featuring innovators, artists and experts across the industry

exchange4media Staff May 21, 2021 12:57 PM

Shreyansh Baid?blur=25

Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more

Misbaah Mansuri May 19, 2021 8:45 AM

ramadan?blur=25

While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media

exchange4media Staff May 15, 2021 8:00 AM

Keshav Bhajanka?blur=25

CenturyPly Executive Director Keshav Bhajanka highlights that advertising on news channels will help get maximum eyeballs and create a larger impact, after the suspension of IPL

Mansi Sharma May 12, 2021 8:51 AM

Pradeep Menon?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M May 7, 2021 8:30 AM

MPL?blur=25

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

Chris Evans?blur=25

The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets

exchange4media Staff May 3, 2021 3:30 PM

Cornitos?blur=25

The campaign shines the spotlight on its new economical range of nacho chips

exchange4media Staff May 1, 2021 8:25 AM

Swiggy uncle?blur=25

Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

Rashmika Mandanna?blur=25

This association marks a significant step for McDonald’s as it looks to reinforce its presence in key markets

exchange4media Staff Apr 16, 2021 12:38 PM

Dream11 Team Hai Toh Mazaa Hai?blur=25

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

Imran Shamsi?blur=25

Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

upstox?blur=25

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

cred?blur=25

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM