Bhuvan Bam, well known YouTube personality is the brand ambassador for Mivi

As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

Omnicom Media Group launches video planning norms study in India

Omnicom study gauges the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demo...

The Advertising Club to host digital review D-CODE on Aug 1

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns

Of likes & love: How brands are using social media for the right connect

A look at how brands are leveraging social media and what experts say are the upcoming trends

Performics.Resultrix powers up Hotstar’s Election campaigns

The display ads featured exciting, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar.

#DontGetMilked: How FIAPO is championing animal welfare responsibility with its immersive nationwide ad campaign

FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

Raksha Bandhan ads strike a balance between 'emotional' and 'progressive'

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

UP, MP and Maharashtra lead top 5 ad spending states

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented...

Zirca launches ContentdB, Asia's first integrated native advertising management platform

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

Will Kochi be the next creative agency hotspot of India?

Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Brands tug at heartstrings with Eid-ul-Fitr campaigns

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

Social strategists deploy short-term tactics: Seriously Social Report 2016

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

One clear trend is segregation of campaigns for digital from TV: Pradeep Dwivedi

We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual cr...

The challenge of TV advertising is only going to get tougher: Rana Barua

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Flytxt partners with Mara-Ison to offer services in Africa

 Flytxt brings the experience of over 50,000 campaigns to Africa.

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