campaigns

From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes

Anjali Thakur 03-January-2019

How does a brand remain authentic in its pursuit of purpose and how effective is purposeful advertising? Experts open up...

Misbaah Mansuri 13-November-2018

We bring you a round-up of the top stories making headlines this week

exchange4media Staff 13-October-2018

As part of this association, Bhuvan will appear in a series of high impact digital marketing campaigns for the brand

exchange4media Staff 29-August-2018

Omnicom study gauges the impact of video campaigns in Purchase Intent, Consideration, Brand Awareness and Ad Recall across various categories and demographics.

exchange4media Staff 22-August-2018

At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns

exchange4media Staff 18-July-2018

A look at how brands are leveraging social media and what experts say are the upcoming trends

Dolly Mahayan 02-July-2018

The display ads featured exciting, real-time updates from the recent State Elections, drawing in viewers seamlessly to the live telecast on Hotstar.

exchange4media Staff 20-February-2018

FIAPO’s #DontGetMilked campaign is urging consumers to rethink their dietary habits and go vegan with engaging digital, outdoor campaigns and more

Misbaah Mansuri 05-January-2018

From emotional to progressive storytelling, brands spin heartwarming tales with unique Raksha Bandhan ads

exchange4media Staff 07-August-2017

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending states of India.

Ruhail Amin 26-July-2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

exchange4media Staff 20-July-2017

Kerala’s creative agencies are dishing out one celebrated campaign after another. We explore into what makes these campaigns a standout…

Akshata R Murthy 14-July-2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

exchange4media Staff 24-June-2017

Analysis of the entries to the 2016 Warc Prize for Social Strategy finds the key trends that emerged in social media campaigns this year

exchange4media Staff 01-December-2016

We will see a lot more of purely 'made for digital' campaigns vis-a-vis 'made for TV and adapted for digital', calling for a different audio-visual creative thinking and a new set of media planning and trade skills, says Pradeep Dwivedi, Chief Corporate Sales Officer, Dainik Bhaskar Group

Collin Furtado 12-January-2015

Barua, CEO, Contract Advertising talks about the challenges of creating an effective TV ad with the rise of long format digital ads

Collin Furtado 09-December-2014

 Flytxt brings the experience of over 50,000 campaigns to Africa.

exchange4media Staff 29-November-2011