campaigns
As CEO of OMD India and a Cannes Lions 2026 Media juror, Anisha Iyer believes the strongest media ideas are deceptively simple, and that complexity is often mistaken for craft
Aryendra Khan Jun 4, 2026 9:08 AM
Brands say consumers today begin their journeys online, consuming reviews, creator content, explainers and product demonstrations before taking offline actions such as visiting dealerships
Sunidhi Vijay Jun 2, 2026 8:51 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Aryendra Khan May 30, 2026 8:48 AM
As a member of this year's Creative Strategy jury, Dheeraj Sinha makes the case for strategic courage and warns the industry against mistaking cultural aesthetics for genuine human insight
Aryendra Khan May 29, 2026 9:10 AM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The agency will lead integrated creative duties for the QSR brand, following a multi-agency competitive pitch
e4m Staff May 26, 2026 12:01 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
Based out of Ogilvy UK, Samuel Heath will report to Global Chief Creative Officer Liz Taylor
e4m Staff May 25, 2026 4:40 PM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores how fear-driven marketing and risk-averse ads are creating forgettable brands in an era craving authenticity
Shantomoy Ray May 25, 2026 8:03 AM
She previously worked with Disney+ Hotstar as Marketing Lead – India Originals & Movies
e4m Staff May 12, 2026 8:52 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how Lux built its legacy with leading actresses, and why Rashmika Mandanna joining the brand has drawn attention
Ganapathy Viswanathan May 11, 2026 8:35 AM
Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever
Aryendra Khan May 8, 2026 4:53 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines how Mother’s Day, which began as a personal sentiment, gradually evolved into a global cultural moment
Ganapathy Viswanathan May 8, 2026 12:41 PM
New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories
Anuja Jain May 7, 2026 9:18 AM
ChatGPT Images 2.0 could reshape visual marketing by enabling faster, scalable, and localised creative development across campaigns and platforms.
Brij Pahwa May 5, 2026 3:09 PM
From Fevicol's power-play on the 'kursi' to Budweiser's World Cup fever, this week's ads remind us why great creativity never shouts, it simply sticks
Aryendra Khan May 2, 2026 8:44 AM
Tandon's career spans roles across organisations such as Network18 Media & Investments, Asia Pacific Communication Associates, Directi, Videocon Mobile and The Times of India
e4m Staff Apr 30, 2026 4:19 PM
April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms
Chehneet Kaur Apr 30, 2026 8:29 AM
From Ranveer Singh's Superstar moment to Sprite's minty cool-down, this week's campaigns blend cultural insight with creative craft
Aryendra Khan Apr 25, 2026 9:00 AM
On his birthday, we celebrate a man who did not just play cricket, he defined its grammar
Aryendra Khan Apr 24, 2026 8:23 AM
From ‘chipchipi garmi’ to ‘taptapi heat,’ the campaign uses AI to tailor messaging across regions
Vaishnavi Deshpande Apr 23, 2026 12:53 PM
AudiencePro is enabling CPG advertisers with a clear way to connect media activation to real brand growth and business outcomes
NATIVE CONTENT Apr 23, 2026 9:02 AM
Brands have rolled out campaigns, focusing on festive buying and new beginnings
Vaishnavi Deshpande Apr 18, 2026 12:25 PM
The campaign takes on added attention after viewers notice a subtle detail in the background
Vaishnavi Deshpande Apr 14, 2026 5:17 PM
The industry talks bold. But between the brief and the billboard, something gets lost, and the people making the work know exactly where
Aryendra Khan Apr 13, 2026 9:16 AM
As always-on content pipelines replace big-bang campaigns, brands are rethinking what creativity, consistency, and long-term equity actually mean
Aryendra Khan Apr 9, 2026 9:43 AM
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
Anju will report to Hemant Shringy, Chief Creative Officer and Managing Partner, Wondrlab Network
e4m Staff Apr 7, 2026 11:17 AM
To support this initiative, Zee Media has introduced a dedicated window to simplify the transfer and dematerialisation of physical securities
From Salman Khan's cashback minimalism to LEGO's football icons, here's what brands got right (and why) this month
Aryendra Khan Apr 4, 2026 9:01 AM
With ‘Paattum Paadi Vottinu Pokaam’ campaign, Radio Mango reinforces the message that voting is not just a right, but a responsibility
e4m Staff Mar 27, 2026 2:47 PM
Following the buzz around ‘Dhurandhar: The Revenge’, Ranveer Singh has strengthened his position as a highly sought-after brand ambassador, with over 40 endorsements across premium and mass categories
Shalinee Mishra Mar 27, 2026 8:32 AM
Viral moments from the film are now translating into ad campaigns for supporting characters
Vaishnavi Deshpande Mar 26, 2026 7:12 PM
The collaboration reflects CaratLane’s continued focus on building deeper cultural and emotional connections with consumers
e4m Staff Mar 26, 2026 4:39 PM
Through this collaboration, Foxtale positions its Glow Sunscreen as an essential everyday defence for individuals who spend time in the sun, whether on the cricket pitch or in daily life
e4m Staff Mar 26, 2026 1:05 PM
The film offers a glimpse into the couple’s first getaway after their wedding
e4m Staff Mar 25, 2026 3:05 PM
With RMG out of the IPL advertising mix, the tournament's ad inventory is up for grabs, and tech giants and quick-commerce players are already at the door
Aryendra Khan Mar 25, 2026 9:41 AM
The campaign blends nostalgia, humour and cinematic storytelling to showcase how effortlessly the Škoda Kushaq wins hearts
e4m Staff Mar 24, 2026 4:20 PM
The Central Bureau of Communication has said that agencies will be tasked not just with running paid ads, but also with embedding government messaging within creator content
Chehneet Kaur Mar 24, 2026 9:53 AM
Hindustan Coca-Cola Beverages’ CDO Ashley D’Souza says AI will create more marketing campaigns, but effectiveness will still depend on human judgment and context.
Brij Pahwa Mar 23, 2026 3:33 PM
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
Aryendra Khan Mar 20, 2026 9:26 AM
Films like ‘KGF Chapter 2’, ‘Pushpa’ & ‘Kantara’ have driven similar spikes in cinema advertising demand, and industry observers believe ‘Dhurandhar: The Revenge’ could match or exceed that trajectory
Shalinee Mishra Mar 20, 2026 8:44 AM
The ‘Your Unseen Power’ campaign spotlights three iconic Ajmal Dubai fragrances
e4m Staff Mar 19, 2026 12:45 PM
Kajaria has unveiled its latest television commercial under the tagline ‘Log Toh Poochenge Hi’
e4m Staff Mar 19, 2026 11:42 AM
The campaign features Malayalam television actors Tessa Mariya and Ameen Madathi
e4m Staff Mar 15, 2026 3:00 PM
Produced in association with Footloose Films, the campaign marks Yes Madam’s first collaboration with Rajpal Yadav
e4m Staff Mar 15, 2026 11:00 AM