campaigns
rishi?blur=25

Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media

Nafisa Shaheen Oct 13, 2020 9:14 AM

rakhee?blur=25

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

gunjan shah?blur=25

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

APPL OOH Campaign?blur=25

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

Influencers?blur=25

Industry players say with the heralding of the festive season, brands will look to create influencer marketing campaigns and PR firms will be key in vetting of influencers

Nafisa Shaheen Sep 28, 2020 8:44 AM

tribes?blur=25

The company holds expertise in planning and executing election campaigns, candidate profiling and government messaging

exchange4media Staff Sep 21, 2020 3:52 PM

Nielsen?blur=25

The dataset covers critical elements from marketing campaigns including brands, pricing, promotions and media platforms

exchange4media Staff Sep 18, 2020 1:37 PM

Poonam Prahlad?blur=25

Poonam Prahlad, Founder & Director, Media Moments, speaks on her win, female leadership, role of women in restructuring the industry, future goals and more

exchange4media Staff Sep 18, 2020 9:21 AM

ad impact?blur=25

Mathrubhumi MD Shreyams Kumar commented on the Group's Onam success story, saying that it is a recognition of the brand values and audience connect that the group enjoys

exchange4media Staff Sep 17, 2020 2:36 PM

impact creative talks?blur=25

Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID

exchange4media Staff Sep 8, 2020 8:31 AM

Social Media Integrated with OOH?blur=25

We look at two successful OOH campaigns of the recent times along with their integrated solution of social media creatives, which piqued curiosity in consumers

Noel Dsouza Aug 10, 2020 8:23 AM

idma?blur=25

Chaired by Madhusudan Gopalan, MD & CEO of Indian Subcontinent, P&G, the jury shortlisted 170 of the 500 entries received

exchange4media Staff Aug 8, 2020 8:42 AM

AnilKumar?blur=25

Kumar, COO, Allen Solly talks about their new digital campaign, brand recall through social messaging, challenges amid the corona crisis and more

Nafisa Shaheen Aug 7, 2020 8:54 AM

Creative Zone, Garima Khandelwal,  CCO, Mullen Lintas?blur=25

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

#GoViralToStopTheVirus?blur=25

The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas

exchange4media Staff Jul 24, 2020 5:16 PM

MV Shreyams Kumar?blur=25

MV Shreyams Kumar, Managing Director, Mathrubhumi, speaks to exchange4media about the learnings from the pandemic, situation in Kerala and much more

Simran Sabherwal Jul 22, 2020 6:39 PM

Mathrubhumi onam campaign?blur=25

The Mathrubhumi Group has launched a campaign ‘Kerala’s Festival, India’s Opportunity’, informing advertisers that Kerala is back in Business with consumers looking to purchase

Simran Sabherwal Jul 22, 2020 6:35 PM

Best route to reach the Malayalee household this Onam?blur=25

With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam

Simran Sabherwal Jul 22, 2020 5:12 PM

TVS Eurogrip?blur=25

Within a short time, the ads have garnered over a million views on social media

exchange4media Staff Jun 25, 2020 11:18 AM