campaigns
dhara?blur=25

On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood

Sandhya Raghavan Nov 14, 2022 7:41 AM

Prasoon Joshi?blur=25

The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead

Tanzila Shaikh Nov 10, 2022 8:11 AM

Ajay Simha?blur=25

On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators

Ritika Raj Oct 10, 2022 9:08 AM

JK Cement?blur=25

The ad campaign has been conceptualized by Kandid Kanvas & Social Cloud, and the production house is Bombay Film Company.

exchange4media Staff Oct 1, 2022 8:00 PM

vernacular?blur=25

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

Amaresh Jena?blur=25

The Executive VP & Head - Marketing & Digital shares their media mix is based on various analytical insights corresponding to varied customer segments and geographies

Mansi Sharma Jun 20, 2022 8:43 AM

CEAT Campaign?blur=25

The #OneManManyRoles campaign shows how the brand plays a key role to facilitate dads in ensuring safety, as they juggle these roles

exchange4media Staff Jun 18, 2022 7:56 AM

Shoppers Stop Campaign?blur=25

The campaign driven by real-life situations shows the modern take on fathers

exchange4media Staff Jun 13, 2022 4:03 PM

Bombay Shaving Company Campaign?blur=25

The campaign is a series of ‘true to life’ videos with Kapoor highlighting the essence of Father’s Day

exchange4media Staff Jun 13, 2022 7:09 AM

Amazon ad?blur=25

e4m brings a compilation of the most appealing and creative ad campaigns released between May 13 and May 27, 2022

exchange4media Staff May 30, 2022 8:49 AM

PGI?blur=25

Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed

exchange4media Staff May 17, 2022 8:28 AM

Mother's Day?blur=25

This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy

exchange4media Staff May 9, 2022 8:48 AM

Jaguar Lighting Campaign?blur=25

The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand

Mansi Sharma Apr 6, 2022 8:43 AM

Alok Jalan?blur=25

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM

hyundai?blur=25

Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more

Ritika Raj Mar 16, 2022 8:27 AM

Anil Vishwanathan, Mondelez India?blur=25

The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

Bappi Lahiri?blur=25

Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69

Mansi Sharma Feb 16, 2022 12:19 PM

Josy Paul?blur=25

Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality

Kanchan Srivastava Feb 15, 2022 8:48 AM

Valentin's Day?blur=25

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM