Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed

exchange4media Staff May 17, 2022 8:28 AM

Mother's Day?blur=25

This Mother's Day, brands paid tribute to mothers with unique campaigns that break the stereotypical image of a perfect mother and portray mothers as children's first academy

exchange4media Staff May 9, 2022 8:48 AM

Jaguar Lighting Campaign?blur=25

The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand

Mansi Sharma Apr 6, 2022 8:43 AM

Alok Jalan?blur=25

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more

Sonam Saini Mar 28, 2022 8:51 AM


Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more

Ritika Raj Mar 16, 2022 8:27 AM

Anil Vishwanathan, Mondelez India?blur=25

The Vice President-Marketing of Mondelez India outlines the company's creative strategies behind the success of its Valentine’s Day campaigns

Mansi Sharma Mar 3, 2022 8:39 AM

Bappi Lahiri?blur=25

Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69

Mansi Sharma Feb 16, 2022 12:19 PM

Josy Paul?blur=25

Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality

Kanchan Srivastava Feb 15, 2022 8:48 AM

Valentin's Day?blur=25

From FreshToHome to MamaEarth and Swiggy to Westside, brands have created enough moments through their campaigns for people to celebrate love

exchange4media Staff Feb 12, 2022 8:39 AM


In 2021, Twitter India witnessed 2.9 million auto conversations that included branded content, new launches, and contests

Kanchan Srivastava Feb 9, 2022 8:42 AM

Best campaigns?blur=25

The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed

Mansi Sharma Jan 31, 2022 8:45 AM

RenewBuy campaign?blur=25

The brand's first 360-degree ad campaign has been designed and conceptualized by Havas Worldwide India

exchange4media Staff Jan 11, 2022 12:32 PM


In today's 'Year-ender story of 2021' series, Gupta, Managing Partner, SPAG, shared that there is a need to present personalised campaign ideas in order to clearly reflect the communications thought

exchange4media Staff Jan 5, 2022 9:31 AM


Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by

Mansi Sharma Dec 11, 2021 8:33 AM


This is our first annual initiative to select the best impactful PR campaigns

exchange4media Staff Dec 10, 2021 3:02 PM

PR list?blur=25

exchange4media’s maiden initiative to honour campaigns that have brought about social change in the wake of the pandemic

exchange4media Staff Dec 10, 2021 11:05 AM

Deependra Singh & Soumya Mohanty?blur=25

Kantar Insights Division Executive MD Deepender Rana & MD Soumya Mohanty opined that a campaign's message should not only be for the consumers but also for all stakeholders

Kanchan Srivastava Nov 25, 2021 7:20 PM

The Maddies?blur=25

The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results

exchange4media Staff Nov 22, 2021 9:04 AM