campaigns
Pradeep Menon?blur=25

Guest Column: Pradeep Menon. M, Co-founder, Head - Branding & Strategy, Blackswan (India) Ideation, shares how marketers can learn reaching out to target audience from an election campaign case study

Pradeep Menon. M 20 hours ago

MPL?blur=25

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri 1 day ago

Chris Evans?blur=25

The actor will lead TECNO's May 6th product online launch event and will be featured in brand campaigns in emerging markets

exchange4media Staff May 3, 2021 3:30 PM

Cornitos?blur=25

The campaign shines the spotlight on its new economical range of nacho chips

exchange4media Staff May 1, 2021 8:25 AM

Swiggy uncle?blur=25

Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

Rashmika Mandanna?blur=25

This association marks a significant step for McDonald’s as it looks to reinforce its presence in key markets

exchange4media Staff Apr 16, 2021 12:38 PM

Dream11 Team Hai Toh Mazaa Hai?blur=25

As per industry experts, the brand's IPL 2021 campaign is well articulated and well promoted but is not packaged in a way that it can be forwarded on Whatsapp or shared with the friends

Mansi Sharma Apr 15, 2021 8:54 AM

Imran Shamsi?blur=25

Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

upstox?blur=25

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

cred?blur=25

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

greenroom?blur=25

The Holi campaigns Greenroom loved working on this year

exchange4media Staff Apr 1, 2021 7:14 PM

fb?blur=25

As per data available on Facebook's Ad Library, West Bengal has seen the maximum political ad spends at Rs 3.8 cr, followed by Tamil Nadu with spends of Rs 3.4 cr on poll-related campaigns

exchange4media Staff Mar 26, 2021 3:48 PM

Abott Campaign?blur=25

The ad film reinforces the benefits of the new spray’s double-strength formulation, delivered with a unique one-shot spray that ensures only the needed amount is sprayed on

exchange4media Staff Mar 23, 2021 3:24 PM

Ravindra Jadeja?blur=25

The cricketer will be seen in a series of campaigns and ads across digital platforms and other mediums of the brand

exchange4media Staff Mar 22, 2021 4:03 PM

Bored Games?blur=25

The channel is a hub where people can head in their leisure/‘bored’ times and create innovative content

exchange4media Staff Mar 12, 2021 1:03 PM

OOH owners on BOCs government ad policy?blur=25

IOAA is currently consulting its members for their remarks, which will then be forwarded to the ministry for the policymakers’ consideration by the first week of April 2021

Noel Dsouza Mar 12, 2021 8:12 AM

I&B Ministry - PHD Chamber?blur=25

This initiative has come as a real vaccine for the outdoor media which witnessed one of the worst periods during 2020, said Mukesh Gupta, Chairman, PHD Chamber of Commerce & Industry

exchange4media Staff Mar 10, 2021 3:49 PM

BMW OOH campaign?blur=25

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

exchange4media Staff Mar 10, 2021 9:03 AM

Senco?blur=25

The jewellery brand has unveiled a series of videos christened ‘Inspirators’ which motivates women across society to follow their dreams

exchange4media Staff Mar 9, 2021 2:01 PM