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Saregama Carvaan festive ad

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

Chef Ranveer Brar

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

Tanishqwali Diwali

Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations

exchange4media Staff Oct 12, 2019 12:02 PM

Google

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Dil Se Diwali

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM

Oppo

The first of-its-kind YouTube Originals will bring the best of Punjabi music talent like Badshah, Neha Kakkar, Raftaar, Sukhbir and more on a common stage

exchange4media Staff Sep 30, 2019 2:29 PM

Xaxis Nielsen

Xaxis has partnered with Nielsen to apply the Digital Ad Ratings measurement across Xaxis View, Xaxis Video Premium and Xaxis Audio

exchange4media Staff Sep 24, 2019 12:44 PM

Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

Facebook

With the ‘Advertising You Can Play With’ offering, Facebook aims to let advertisers use more interactive and playful ways to connect with audiences and communities

exchange4media Staff Sep 20, 2019 8:28 AM

Flipkart

Introduces ‘Look Book’ and ‘Flip Score’ among other innovations now available for brands and sellers

exchange4media Staff Sep 19, 2019 2:05 PM

Oppo

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

Disha Patani for Aurelia

Conceptualised by Grey India, the campaign showcases Patani in multiple avatars and embraces the different colours of the festive season

exchange4media Staff Sep 14, 2019 8:38 AM

top talk

Karan Bedi, CEO of MX Player, talks about strategies for competition in the OTT sector

exchange4media Staff Sep 3, 2019 2:30 PM

Facebook

The movie reminder ad will allow users to set a reminder on Facebook to alert them when the movie hits the theatres

exchange4media Staff Aug 16, 2019 12:21 PM

Transroute Media

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

UCADS

UC Ads and Httpool will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers

exchange4media Staff Aug 8, 2019 2:53 PM

Alexa

As per reports, the brands invited include Colgate, L’Oréal and Lululemon

exchange4media Staff Jul 29, 2019 2:45 PM

IGP Raksha Bandhan

The campaign was released across TV, digital as well as IGP.com's social media channels in India and international markets like USA, Canada, UK, Europe, Singapore

exchange4media Staff Jul 20, 2019 9:29 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM