Take a look at e4m's fortnightly collection of the best ads, released between May 01 and May 13, 2022, that left the audiences and critics impressed

exchange4media Staff May 17, 2022 8:28 AM


Guest Column: Ramneek Chadha, COO, Xapads Media, explores the why, how, and what of cookieless advertising

Ramneek Chadha May 16, 2022 8:28 AM


Q1 2022 was almost at par with Q1 2021 and Q1 2022 registered a 20% increase in ad volumes over Q1 2020

exchange4media Staff May 12, 2022 4:10 PM

digital currencies?blur=25

Some industry observers say marketers can explore the opportunity of using crypto coins to woo customers and generate brand engagement

Shantanu David Apr 25, 2022 8:50 AM


Industry insiders remain unimpressed with most of the TV ads running during IPL 2022

Mansi Sharma Apr 25, 2022 8:42 AM


Armstrong has been appointed as Director of Global Customer Development

exchange4media Staff Apr 21, 2022 10:32 AM


Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women

exchange4media Staff Apr 20, 2022 12:45 PM


The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations

exchange4media Staff Apr 18, 2022 8:46 AM


Industry experts say that the regulation will help new brands see an uptick in revenue, leading to fresh VC investments

Kanchan Srivastava Apr 14, 2022 8:42 AM

Gaurav Kapur?blur=25

Kapur has also invested in the brand as an angel investor participating in its pre-Series A

exchange4media Staff Apr 12, 2022 10:09 AM

Best ads?blur=25

Take a look at exchange4media’s collection of the best ads released between March 26 and April 8

exchange4media Staff Apr 12, 2022 8:48 AM

IPL ads?blur=25

Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score

exchange4media Staff Apr 8, 2022 8:36 AM

Jaguar Lighting Campaign?blur=25

The brand’s recent ad campaign, created by Enormous Brands, has left ad experts and netizens awestruck with its narrative, storytelling, and the equity it builds for the brand

Mansi Sharma Apr 6, 2022 8:43 AM

April Fools’ Day 2022?blur=25

Here are some of the trending April Fools’ pranks that got netizens talking this year

exchange4media Staff Apr 1, 2022 3:01 PM


Alok Pandey, VP - Sales, Xapads Media, discusses how Digital Marketing will play a very important role during IPL 2022

Alok Pandey Mar 31, 2022 11:21 AM


The awards celebrate the country's finest marketing leaders

exchange4media Staff Mar 29, 2022 10:55 AM


Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to reach out to more customers

Javed Farooqui Mar 29, 2022 8:28 AM


Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25

exchange4media Staff Mar 28, 2022 8:40 AM