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While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan 1 week ago

The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business

exchange4media Staff 1 week ago

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, SE Asia, and Japan

exchange4media Staff 1 week ago

Prior to this, Dsouza was Vice-President at POKKT Video Ads

exchange4media Staff 1 week ago

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff 03-June-2019

An immersive 360-degree campaign is currently trending on social media platforms

exchange4media Staff 01-June-2019

Launches one-of-its-kind campaign showing red blood instead of blue liquid to make period talks normal and natural

exchange4media Staff 29-May-2019

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee 17-May-2019

A sneak preview of the research findings to be shared during seminar to be held on May 18 at ISID

exchange4media Staff 15-May-2019

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan 14-May-2019

TAM AdEx India Q1 2019 report: In e-commerce category, Travel and Tourism saw 327% indexed growth

exchange4media Staff 09-May-2019

The ace singer released his latest song for the kids TV show, ‘KickO & Super Speedo’

exchange4media Staff 08-May-2019

The Har Ghoont Mein Swag challenge has got over 240 million views and more than 15,000 user-generated videos

exchange4media Staff 06-May-2019

Chief Creative Officer & Founder of Badger and Winters, Madonna Badger, talks about the need for a collective movement to look at women not just as objects of desire

Ruhail Amin 22-April-2019

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff 09-April-2019

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff 08-April-2019

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 08-April-2019

Snap will launch the Snap Audience Network designed to offer third-party developers the opportunity to monetise their apps with the company’s popular full-screen mobile ad format, Snap Ads

exchange4media Staff 05-April-2019

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff 28-March-2019

In the beginning, the focus will be on women-oriented and real estate inventories

exchange4media Staff 28-March-2019

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