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Shraddha Kapoor Comfy?blur=25

The campaign will be launched on a variety of platforms across multiple media, including TV, digital and in-store

exchange4media Staff May 15, 2021 8:53 AM

BARC?blur=25

Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data

exchange4media Staff May 13, 2021 1:10 PM

ramdan?blur=25

Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month

Misbaah Mansuri May 10, 2021 8:56 AM

apis?blur=25

Pankaj Mishra, CEO – Apis India, lets us in on all the behind-the-scenes trials they endured to put out the heartwarming brand film during trying times

Misbaah Mansuri May 4, 2021 8:57 AM

ads?blur=25

These clutter-breaking IPL campaigns have gone big on quirk, humour and creativity

exchange4media Staff May 3, 2021 8:39 AM

storia?blur=25

Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office

exchange4media Staff Apr 28, 2021 1:14 PM

e4m tv first amit syngle?blur=25

At the e4m TV First Conference, Syngle, the MD & CEO of Asian Paints, stressed on the need to focus on creatives and localize content

exchange4media Staff Apr 28, 2021 8:58 AM

IPL ads?blur=25

Industry watchers note that newer age brands are trying to sell their product proposition with clutter-breaking ads more creatively than even legacy players

Misbaah Mansuri Apr 26, 2021 8:46 AM

Samaara Tea?blur=25

The brand and agency speak about how they brought forth the idea of 'neki' or goodness in the ad

Misbaah Mansuri Apr 23, 2021 8:32 AM

Great Learning CMO Aparna Mahesh?blur=25

Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality

Mansi Sharma Apr 21, 2021 8:21 AM

josh app?blur=25

The singer's association with the app will last till the end of the year

exchange4media Staff Apr 20, 2021 12:41 PM

IPL?blur=25

Adlanders believe that with the industry now well attuned to work from home, the sentiment with regards to ads is positive despite the challenges

Misbaah Mansuri Apr 20, 2021 8:57 AM

upstox?blur=25

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

cred?blur=25

From Zomato to Parle G, here’s how other brands anchored on to CRED and Rahul Dravid’s big moment on social media

Mansi Sharma Apr 12, 2021 8:23 AM

Ashish Mishra?blur=25

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

ad shoot?blur=25

As the hub of ad shoots and post-production Mumbai goes into yet another lockdown, creative agencies are finding it difficult to finish off the work within deadlines

Mansi Sharma Apr 7, 2021 9:11 AM

gaming?blur=25

There's been a 40% increase in the purchases compared to the same quarter in 2020

Javed Farooqui Apr 2, 2021 8:51 AM

holi ads?blur=25

From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

car?blur=25

As per the adex report, the news channel genre topped the preference list of auto sector during 2020, while print witnessed 1.4 times growth in Q4 versus Q1

exchange4media Staff Mar 19, 2021 12:29 PM