TAGS

According to YouTube, India has “truly became a ‘video-first’ country” with the platform reaching over 245 million monthly active users

exchange4media Staff 2 days ago

The new policy was laid out in a Facebook Newsroom post by Facebook Product Manager, Sarah Clark Schiff

exchange4media Staff 2 days ago

As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri 1 week ago

Rs 1.4 cr per day ad rate has not deterred brands from already pre-booking all of 2019 for the YouTube Masthead

Venkata Susmita Biswas 16-November-2018

The campaign's message was that BBC News has expanded in new languages, offering the knowledge and perspective that helps audiences to progress

exchange4media Staff 14-November-2018

The campaign has been conceptualised by Mullen Lintas Lowe Group and is now live across India.

exchange4media Staff 11-November-2018

A weekly round-up of all stories that made headlines this week

exchange4media Staff 10-November-2018

A round-up of the 10 most viewed YouTube ads in India for the month of September

exchange4media Staff 06-November-2018

The company also wishes to strengthen its connect with its electricians and build greater affinity for the brand

exchange4media Staff 05-November-2018

The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff 05-November-2018

Conceptualised by J Walter Thompson, the film highlights the increasing loneliness senior citizens in rural areas feel due to children moving away to bigger cities

exchange4media Staff 05-November-2018

A look at brands over the Internet making a conversation around sexual harassment, consent and more

Misbaah Mansuri 23-October-2018

According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes

Dolly Mahayan 15-October-2018

Through the ‘Status’ feature, users share text, photos, videos and animated GIFs.

exchange4media Staff 12-October-2018

With almost all leading print players increasing the number of pages to accommodate ads ahead of the festival season, we find out if the print industry is really picking up?

Apeksha Mishra 12-October-2018

Chillout: Long work hours do not deter Umang Bedi from living it up both on weekdays as well as weekends

Apeksha Mishra 06-October-2018

Director, Facebook – India and South Asia, talks about Facebook’s offerings to several brands & advertisers that help them achieve their desired objective be it brand imagery or brand sales

Apeksha Mishra 04-October-2018

Previously, In-Stream Video Ads were limited to the markets in which publishers are based

exchange4media Staff 03-October-2018

While some ads kept up with the spirit of Independence Day and Friendship Day, others depicted wanderlust, budget purchase and even IoT

exchange4media Staff 01-October-2018