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Facebook

The movie reminder ad will allow users to set a reminder on Facebook to alert them when the movie hits the theatres

exchange4media Staff Aug 16, 2019 12:21 PM

Transroute Media

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

UCADS

UC Ads and Httpool will offer branding and performance mobile marketing solutions to brands, e-commerce platforms, app developers, and other advertisers

exchange4media Staff Aug 8, 2019 2:53 PM

Alexa

As per reports, the brands invited include Colgate, L’Oréal and Lululemon

exchange4media Staff Jul 29, 2019 2:45 PM

IGP Raksha Bandhan

The campaign was released across TV, digital as well as IGP.com's social media channels in India and international markets like USA, Canada, UK, Europe, Singapore

exchange4media Staff Jul 20, 2019 9:29 AM

YouTube

If done in the right context, the 6-second Bumper Ads can create brand recall and grab the consumer’s attention in a short span, say industry experts

Shikha Paliwal Jul 15, 2019 8:26 AM

Gaana

The ‘Smart Downloads’ feature is available for Gaana Plus users on Android & iOS

exchange4media Staff Jul 10, 2019 4:55 PM

UCAds

Frequent release of new products somehow baffles and confuses consumers. The New Product Quartet is designed to help brands communicate with consumers in a more fun and interactive way

exchange4media Staff Jul 1, 2019 2:01 PM

Pepsi

This DU admission season the brand has given its ‘Har Ghoont Mein Swag’ a new twist with ‘Cut off is temporary and Swag is permanent’

exchange4media Staff Jul 1, 2019 7:50 AM

Mobile Ad Fraud

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

Brands

While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline

Dolly Mahayan Jun 7, 2019 8:46 AM

MusicInc

The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business

exchange4media Staff Jun 6, 2019 6:22 PM

POKKT and Madchatter

Launched in 2013, POKKT Mobile Ads is a smartphone advertising platform for mobile games that are integrated with over 1000 best-selling games and app developers in India, MENA, SE Asia, and Japan

exchange4media Staff Jun 6, 2019 4:22 PM

Nielsen

Nielsen Digital Ad Ratings provides independent view of key digital video platforms’ audience

exchange4media Staff Jun 3, 2019 5:20 PM

Gulf Oil World Cup

An immersive 360-degree campaign is currently trending on social media platforms

exchange4media Staff Jun 1, 2019 4:00 PM

PeeSafe

Launches one-of-its-kind campaign showing red blood instead of blue liquid to make period talks normal and natural

exchange4media Staff May 29, 2019 3:57 PM

FMCG ads

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

ICSSR

A sneak preview of the research findings to be shared during seminar to be held on May 18 at ISID

exchange4media Staff May 15, 2019 4:05 PM

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