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Chief Creative Officer & Founder of Badger and Winters, Madonna Badger, talks about the need for a collective movement to look at women not just as objects of desire

Ruhail Amin 1 day ago

To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube

exchange4media Staff 09-April-2019

The anthem features millennial icons Disha Patani, Tiger Shroff and Badshah

exchange4media Staff 08-April-2019

According to Facebook’s latest Ad Library Report, there were 51,810 political ads with a total spending of more than Rs 10.32 crore between February and March 30 this year

exchange4media Staff 08-April-2019

Snap will launch the Snap Audience Network designed to offer third-party developers the opportunity to monetise their apps with the company’s popular full-screen mobile ad format, Snap Ads

exchange4media Staff 05-April-2019

The partnership will combine POKKT’s cutting-edge tech expertise and data capabilities with Adways’ market reach to deliver seamless, mobile-led brand advertising solutions

exchange4media Staff 28-March-2019

Advertorial: With digital experiences getting more immersive every day, ads have to keep up. Yahoo explains why native ads work and drive results in this age of innovative experiences

exchange4media Staff 28-March-2019

In the beginning, the focus will be on women-oriented and real estate inventories

exchange4media Staff 28-March-2019

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff 27-March-2019

On the sidelines of a tech summit in the capital, Chen, General Manager of Alibaba's UC Ads spoke to us about the trends shaping the mobile advertising landscape in the country

Ruhail Amin 18-March-2019

Google will launch a Policy Manager that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

exchange4media Staff 14-March-2019

Industry experts on the growth and relevance of OOH this election despite the growing popularity of digital and social media

Anjali Thakur and Dolly Mahayan 12-March-2019

Tickets can be booked on BookMyShow; event styled by Myntra

exchange4media Staff 11-March-2019

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan 01-March-2019

Enforcement of the policy will begin on March 11, after which only certified advertisers will be allowed to run political campaigning ads on the service

exchange4media Staff 20-February-2019

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff 14-February-2019

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas 12-February-2019

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas 04-February-2019

Election Commission seeks legal amendments to bring the ban into effect before the general elections

exchange4media Staff 30-January-2019

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff 30-January-2019