Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception

Imran Fazal Jun 24, 2026 9:01 AM

The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room

e4m Staff Jun 23, 2026 3:41 PM

At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits

e4m Staff Jun 23, 2026 3:02 PM

Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajerh took the stage at The Terrace

Aryendra Khan Jun 23, 2026 8:51 AM

With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency

Kanchan Srivastava Jun 23, 2026 8:16 AM

The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry

Aryendra Khan Jun 22, 2026 9:04 AM

This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love

Aryendra Khan Jun 20, 2026 9:00 AM

An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands

Shalinee Mishra Jun 20, 2026 8:30 AM

TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV

e4m Staff Jun 18, 2026 1:47 PM

The full funnel solution is built exclusively for direct advertisers that enables moving consumers from discovery to checkout in just two steps

e4m Staff Jun 17, 2026 4:17 PM

A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023

e4m Desk Jun 17, 2026 11:21 AM

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack

Aryendra Khan Jun 16, 2026 5:04 PM

Harsh Sharma to lead AI, automation, product development, and technology initiatives

e4m Staff Jun 16, 2026 1:18 PM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on how Amul’s iconic ads became a cultural archive of India’s changing times through wit and consistency

Ganapathy Viswanathan Jun 13, 2026 9:12 AM

New placement introduces a five-second countdown ad after eligible Reels, as Meta looks to unlock fresh inventory from a format that now accounts for nearly half of engagement on Instagram

e4m Staff Jun 12, 2026 1:10 PM

As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today, and how do brands reach it?

e4m Staff Jun 11, 2026 10:36 AM

Exclusive TAM AdEx data accessed by e4m shows a visible moderation in auto advertising between January and April 2026, across television, print and digital

Kanchan Srivastava Jun 11, 2026 9:04 AM

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

Aryendra Khan Jun 6, 2026 9:43 AM

On ShareChat and Moj, microdramas generate over 500 million daily episodic views, with audiences following storylines across multiple episodes

NATIVE CONTENT Jun 2, 2026 12:59 PM

Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell

Anuja Jain Jun 1, 2026 4:55 PM

When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock

Anuja Jain May 30, 2026 3:26 PM

From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week

Aryendra Khan May 30, 2026 8:48 AM

Shrutie Kher was earlier with Kama Ayurveda as Marketing Director

e4m Desk May 27, 2026 1:20 PM

From Bajaj's century of trust to Nike's locker-room laughs, this week's ads prove great creative has no single formula

Aryendra Khan May 23, 2026 9:06 AM

Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon

e4m Staff May 22, 2026 12:42 PM

Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more

Imran Fazal May 22, 2026 8:42 AM

In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer

e4m Staff May 21, 2026 2:32 PM

As platform logic rewrites the creative brief, industry voices debate whether the scroll has replaced the story and what that means for long-term brand memory

Aryendra Khan May 20, 2026 8:54 AM

Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising

e4m Staff May 20, 2026 8:25 AM

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember

Shantomoy Ray May 19, 2026 7:56 AM

From backyard pitches to mothers' smiles, this week’s best ads found meaning in the moments that last

Aryendra Khan May 16, 2026 10:06 AM

As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like

Aryendra Khan May 15, 2026 8:16 AM

An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy

e4m Staff May 13, 2026 4:27 PM

Teads will be the exclusive local reseller for 2026–2027 across select SEA markets, Hong Kong and Taiwan

e4m Staff May 13, 2026 1:37 PM

As curated aesthetics and moodboards shape creative inputs, advertising is shifting from real-world observation toward reference-led expression, which may narrow originality

Aryendra Khan May 13, 2026 9:01 AM

From emotional realism to chaos and humour, Indian brands redefined Mother's Day this year, moving well past the tears-and-sacrifice template

Aryendra Khan May 9, 2026 9:29 AM

Long before influencer marketing had a name, Michael Jackson was doing it at scale and rewriting the rules of celebrity endorsement forever

Aryendra Khan May 8, 2026 4:53 PM

As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields

Aryendra Khan May 8, 2026 9:16 AM

New research suggests that the content environment in which a digital ad appears is not a secondary factor, but a key driver of campaign performance across categories

Anuja Jain May 7, 2026 9:18 AM

Industry heads opine that brands are treating IPL campaigns like a media buy and not a storytelling opportunity; brands are playing it safe and avoiding bold bets

Aryendra Khan May 6, 2026 9:21 AM

Jain joined Redcliffe Labs in November 2021 as Senior Vice President & Head of Growth

e4m Staff May 5, 2026 12:32 PM

Babbar, who previously served as Vice President for the mobile division, has taken on the role of Head of Sales & Marketing, MX Business, Samsung India

e4m Staff May 2, 2026 2:44 PM

April 2026 saw brands move beyond static hoardings, transforming everyday spaces into interactive, context-driven, and often unexpected storytelling platforms

Chehneet Kaur Apr 30, 2026 8:29 AM

Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore

e4m Staff Apr 28, 2026 6:37 PM

Prior to this, Varun Khullar was with LeadSquared as Senior Vice-President and Business Head - BFSI

e4m Desk Apr 28, 2026 10:14 AM

Srikanth Velamakanni succeeds Sindhu Gangadharan, Managing Director, SAP Labs India, who completes the term as Chairperson in April 2026

e4m Staff Apr 27, 2026 2:47 PM

This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts

Shantanu David Apr 27, 2026 9:15 AM