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Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
The industry leaders will share key insights on the theme ‘The Attention Economy: Driving Measurable Outcomes with Omnichannel Precision’
While Teads has not disclosed a specific damages claim, the filing seeks treble damages, punitive damages and restitution, with the final amount to be determined during trial proceedings
e4m Staff Aug 5, 2026 10:24 AM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
As Mrunal Thakur celebrates her birthday, here’s a look at how the actor has built a diverse brand portfolio, emerging as one of the most sought-after faces in Indian advertising
The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen
Amazon expects third-quarter net sales to be between $197 bn and $202 bn, representing year-on-year growth of 9% to 12%, while operating income is projected to be in the range of $22.5 bn to $26.5 bn
e4m Staff Jul 31, 2026 8:30 AM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands
e4m Staff Jul 27, 2026 8:33 AM
From Tota's startup jargon to SRK's Hyundai homecoming, this week's ads prove substance still beats style, even when the style is dazzling
Aryendra Khan Jul 25, 2026 8:50 AM
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data
Imran Fazal Jul 21, 2026 9:33 AM
Brands can opt for shoppable formats integrated in the shows or sponsor premium content, Prime Video has said
e4m Staff Jul 16, 2026 5:49 PM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
Meta submitted its response on Saturday, meeting the deadline set by the government following the issuance of the notice
e4m Staff Jul 14, 2026 2:22 PM
Rohiet Ghildyaal, AVP of Business Development for APAC at Eyeota, a Dun & Bradstreet company, writes agencies need to prove their data can be trusted at speed, across channels, and complex ecosystems
NATIVE CONTENT Jul 14, 2026 10:03 AM
From early search advertising to programmatic and attention-led media, the Teads India MD has built a career across some of the industry's defining milestones
e4m Staff Jul 12, 2026 8:00 AM
From disappearing faces to a boardroom run by pink wigs, this week's ads bet big on the absurd
Aryendra Khan Jul 11, 2026 8:06 AM
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
Amid demand for a ban on adult ads during cricket, e4m analyses the debate over legality, suitability and ad placement during family-viewing events
e4m Staff Jul 9, 2026 11:36 AM
According to media reports, the organisation has requested Jay Shah to take up the matter at the next ICC Board meeting and establish clear guidelines within 30 days
e4m Staff Jul 9, 2026 11:22 AM
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years
Aryendra Khan Jul 7, 2026 11:25 AM
Officials are expected to question Meta on the mechanisms it uses to monitor and block such material and the steps being taken to strengthen content moderation systems
Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks
Aryendra Khan Jul 4, 2026 8:34 AM
As India reflects on a quieter Cannes Lions 2026, e4m explores what it means for the industry’s future
On July 1, 1941, a 10-second Bulova ad before a baseball game quietly launched the business of television advertising as we know it
Aryendra Khan Jul 1, 2026 12:28 PM
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say
Aryendra Khan Jun 27, 2026 9:00 AM
Prior to this, Tyagi served as Director - Client Services at The Trade Desk
e4m Staff Jun 26, 2026 2:59 PM
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Brij Pahwa Jun 26, 2026 1:13 PM
Experts argue that while criminal liability may strengthen deterrence, it should be reserved for egregious cases involving deliberate deception
Imran Fazal Jun 24, 2026 9:01 AM
The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly to the living room
e4m Staff Jun 23, 2026 3:41 PM
At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits
e4m Staff Jun 23, 2026 3:02 PM
Leo India, Ogilvy, The Refinery, Brand David Communications, and Humour Me delivered India's first metals of the 73rd edition, while Josy Paul and Sonal Chhajerh took the stage at The Terrace
Aryendra Khan Jun 23, 2026 8:51 AM
With many agencies already on board, absence of GroupM/WPP Media and Omnicom, now strengthened by IPG, could still determine if Roadstar becomes India’s common OOH currency
Kanchan Srivastava Jun 23, 2026 8:16 AM
The two sportswear giants have turned the 2026 FIFA World Cup into a creative slugfest, featuring star-studded mini-movies, huge budgets & a numbers war that has reignited advertising's oldest rivalry
Aryendra Khan Jun 22, 2026 9:04 AM
This year's Father's Day campaigns redefined fatherhood with humour, heart, and a little unconventional love
Aryendra Khan Jun 20, 2026 9:00 AM
An increasing number of brands are using creators, humour and shared cultural insights to engage with the occasion, often in partnership with other brands
Shalinee Mishra Jun 20, 2026 8:30 AM
TAM Sports data shows that ads shorter than 10 seconds accounted for 50% of ad insertions on linear TV
e4m Staff Jun 18, 2026 1:47 PM
The full funnel solution is built exclusively for direct advertisers that enables moving consumers from discovery to checkout in just two steps
e4m Staff Jun 17, 2026 4:17 PM
A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023
e4m Desk Jun 17, 2026 11:21 AM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
'Poora India Watchega', a nationwide campaign for the FIFA World Cup 2026, is developed by agency Talented and mktgstack
Aryendra Khan Jun 16, 2026 5:04 PM
Harsh Sharma to lead AI, automation, product development, and technology initiatives
e4m Staff Jun 16, 2026 1:18 PM