ads
social distancing?blur=25

From changing logos to offering home-delivery services, brands have scored long-term brownie points with short-term risky counterintuitive messaging, say experts

Shreshtha Verma Mar 31, 2020 8:33 AM

doceree?blur=25

The services will be free to advertisers, publishers in India and the US till April 30, or longer, depending on how long the lockdowns last

exchange4media Staff Mar 31, 2020 12:00 AM

McDonalds?blur=25

The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users

exchange4media Staff Mar 27, 2020 3:42 PM

Radhika Apte?blur=25

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri Mar 27, 2020 8:29 AM

Facebook?blur=25

Despite a significant jump in usage in-app messaging and video calls, Facebook's ad revenue has dwindled as most of these services are not monetised

exchange4media Staff Mar 25, 2020 11:59 AM

Radio City?blur=25

The move will not only enable Radio City to become a reliable platform for COVID-19 information but also help its clients cut down on ad expenditure

exchange4media Staff Mar 24, 2020 8:20 AM

Pokkt Anymind?blur=25

The acquisition will allow AnyMind to open three more offices in India and one in the UAE

exchange4media Staff Mar 18, 2020 6:06 PM

easyday?blur=25

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Holi?blur=25

Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Mar 7, 2020 9:20 AM

Radhika Apte for RIO?blur=25

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM

Taproot Dentsu Facebook Holi ad?blur=25

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM

Whisper?blur=25

 The film, conceptualized by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices

exchange4media Staff Mar 1, 2020 11:24 PM

WARC?blur=25

The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM

Facebook?blur=25

Reports also suggest that the social media giant has rolled out similar policies for its Marketplace platform

exchange4media Staff Feb 26, 2020 5:48 PM

FB?blur=25

Privacy and regulatory digital ad laws have led to FB to revise the programme by shutting down the data source

exchange4media Staff Feb 24, 2020 4:44 PM

Headspace Times Bridge?blur=25

Times Bridge Series C funding comprises $53 million of equity from participating investors and $40 million of debt capital

exchange4media Staff Feb 14, 2020 11:58 AM

Sunil Lulla?blur=25

Sunil Lulla, CEO, BARC India spoke on the topic - What new at BARC? – while delivering the keynote speech at the unveiling of the Pitch Madison Advertising Report 2020

exchange4media Staff Feb 14, 2020 9:17 AM

Nestle KitKat Valentines?blur=25

Nestlé KitKat Valentine's campaign narrates new-age love stories through innovative packaging, when put together they form complete messages

exchange4media Staff Feb 10, 2020 4:06 PM

Greater Together?blur=25

Conceptualised by Dentsu Webchutney, the campaign is live across the digital platform from 25th of January until 15th February 2020

exchange4media Staff Feb 9, 2020 10:00 AM