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Badshah?blur=25

Badshah will be creating snackable content for the platform

exchange4media Staff Sep 15, 2020 2:32 PM

ASCI?blur=25

ASCI will continue to focus on improving its processes for even faster turnaround by leveraging digital technology & platforms, says Kamath, the newly appointed Chairman

Misbaah Mansuri Sep 11, 2020 9:02 AM

Creative Zone with Vikram Pandey, Leo Burnett?blur=25

Pandey, the National Creative Director of Leo Burnett India, speaks about the evolution of creative concepting and ad production as the industry continues to work from home

Misbaah Mansuri Sep 9, 2020 8:45 AM

govt?blur=25

The 19th meeting of the Supreme Court-mandated Committe on Content Regulation in Government Advertising (CCRGA) was held on September 4

exchange4media Staff Sep 7, 2020 5:26 PM

#WhoIsYourVighnaharta?blur=25

Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic

Neeta Nair Sep 4, 2020 9:21 AM

Verizon?blur=25

The integration expands Verizon Media’s global programmatic DOOH footprint and enhances the omnichannel media buying experience

exchange4media Staff Sep 2, 2020 3:10 PM

ipl?blur=25

We find out about the buzz in the advertising industry around IPL this year

Neeta Nair Sep 1, 2020 9:24 AM

ads2OTT?blur=25

The exchange will offer an aggregation of ad inventory across OTT platforms

exchange4media Staff Aug 31, 2020 3:39 PM

DelhiOOH?blur=25

OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity

Noel Dsouza Aug 31, 2020 8:49 AM

munchilicious?blur=25

The brand has associated itself with various health, food, and lifestyle content creators to educate people about different ways they can consume Munchilicious Granola

exchange4media Staff Aug 23, 2020 4:00 PM

Fake Followers and Influencer Marketing?blur=25

Experts comment on the rise of the nefarious scam rocking the influencer marketing industry and how to bring in an authentic approach on digital media platforms

Noel Dsouza Aug 13, 2020 8:05 AM

Sara Ali Khan?blur=25

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

kartikjohari?blur=25

After getting its go-ahead from ASCI, the latest RIO Pads’ TVC is finally on air. Kartik Johari, Vice President, Nobel Hygiene, tells us how this helps normalise conversations on menstruation

Christina Moniz Aug 4, 2020 8:29 AM

myntra?blur=25

The campaign for ‘House of Pataudi' pays tribute to brother-sister bond, while highlighting the relevance of the brand, on Raksha Bandhan

exchange4media Staff Aug 3, 2020 12:33 PM

Shiksha Bandhan?blur=25

Conceptualized by What’s Your Problem Brand Solutions Pvt. Ltd., the social media-led campaign renames the festival and reaches out to celebrities with a heartwarming message

exchange4media Staff Aug 1, 2020 9:00 PM

Google?blur=25

Google has come up with updates to improve user privacy in digital advertising

exchange4media Staff Aug 1, 2020 1:24 PM

Cadbury Celebrations #CloserThisRakhi.?blur=25

The new campaign #CloserThisRakhi celebrates the brother-sister bond through a memorable film and a unique gifting service

exchange4media Staff Aug 1, 2020 9:43 AM

Daawat Celebrates Raksha Bandhan!?blur=25

The film reimagines what it means to 'protect one's sister' in today with social distancing

exchange4media Staff Aug 1, 2020 9:19 AM

asci?blur=25

Healthcare was a major concern with several spurious claims about cures and preventions of COVID-19

exchange4media Staff Jul 31, 2020 8:51 AM

newspaper?blur=25

The guidelines state that there shall be a Panel Advisory Committee for considering applications of publications eligible for empanelment for receiving government ads

exchange4media Staff Jul 28, 2020 4:50 PM