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AYUSH?blur=25

In a statement released by the Ministry on Saturday, AYUSH added that the job posters have been using misleading names that sound similar to government agencies

exchange4media Staff 20 hours ago

zomato?blur=25

The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri 1 day ago

Vishal Rupani?blur=25

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

exchange4media Staff Jan 24, 2020 8:36 AM

mCanvas Interactive Ads?blur=25

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM

Video based ads?blur=25

In the era of informed purchases, video is the king and data is its crown, say experts

Shreshtha Verma Jan 21, 2020 8:48 AM

Mark Hamill?blur=25

In a tweet yesterday, the actor said the decision was about choosing 'patriotism over profits'

exchange4media Staff Jan 14, 2020 6:20 PM

ASCI?blur=25

In the Consumer Complaints Council deliberations, the most common complaint was that the ads misled and exploited consumers’ lack of knowledge

exchange4media Staff Jan 14, 2020 10:57 AM

Facebook?blur=25

The social media giant announced that it will update Ad Library, a tool that gives users better control and makes advertisers more accountable

exchange4media Staff Jan 10, 2020 8:02 AM

GoAir Christmas Campaign?blur=25

GoAir is running the campaign across social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn

exchange4media Staff Dec 30, 2019 2:41 PM

moment marketing?blur=25

Brands are jumping on the year-end bandwagon with innovative social media creatives

exchange4media Staff Dec 27, 2019 9:02 AM

Mathrubhumi?blur=25

The innovative solution not only helps spread Christmas cheer but also addresses the pressing problem of paper wastage during the festive season

exchange4media Staff Dec 23, 2019 11:09 AM

A Licious Carol?blur=25

The campaign has been conceived in the form of a popular Christmas carol, Jingle Bells but with the lyrics altered to convey Licious’ message of festive greetings

exchange4media Staff Dec 20, 2019 4:31 PM

moment marketing?blur=25

Industry experts weigh in on the growing trend of moment marketing and how it has been benefiting brands

Shreshtha Verma Dec 18, 2019 9:04 AM

Supreme Court of India?blur=25

The committee will also investigate reports from the I&B Ministry, the Indian Broadcasting Foundation and the National Broadcasters Association to identify violations in ads on electronic media

exchange4media Staff Dec 9, 2019 11:33 AM

YouTube icon?blur=25

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

Twitter?blur=25

Here's a look at brands that came up with innovative strategies and sparked conversations to gain maximum traction on Twitter during Diwali 2019

exchange4media Staff Nov 26, 2019 8:43 AM

Sachin Sharma?blur=25

Sachin Sharma, Director of Sales and Partnerships, ByteDance India, shares insights on ‘Democratizing Creativity’, the platform’s community and brands, and the causes it has been supporting

exchange4media Staff Nov 23, 2019 8:13 AM

Google?blur=25

The search engine giant has said in a blog post that it was ‘restricting misinformation and banning doctored media’

exchange4media Staff Nov 21, 2019 9:37 AM

Taglr ShopperAds?blur=25

‘ShopperAds’ platform will help stores & e-tailers save on growing costs of customer acquisition and reducing customer spends by providing specific and accurate information of products

exchange4media Staff Nov 18, 2019 2:57 PM