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kamasutra?blur=25

The brand used a barcode to visually represent the uniqueness of every individual

exchange4media Staff Jun 30, 2020 12:00 AM

campaigning?blur=25

Experts predict at least 50 per cent increase in digital spends for parties and individuals in the upcoming state polls. The spends would include direct ad buys and indirect content deals

Tasmayee Laha Roy Jun 29, 2020 9:02 AM

newspaper ad?blur=25

The unnamed officials allegedly placed government ads in newspapers that are no longer in circulation

exchange4media Staff Jun 26, 2020 4:40 PM

GOOGLE?blur=25

The new update will prevent impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code

exchange4media Staff Jun 12, 2020 8:40 AM

jagran new media?blur=25

The initiative is a response to India's call for Vocal for Local, helping local businesses expand their audience reach

exchange4media Staff Jun 9, 2020 11:01 AM

Martech?blur=25

At the e4m webinar, MarTech experts will spell out how companies can create a strong, data-driven culture

exchange4media Staff Jun 4, 2020 7:36 AM

inmobi?blur=25

According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019

exchange4media Staff Jun 3, 2020 1:35 PM

cannes?blur=25

In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

IGTV?blur=25

The company said in a statement that by sharing ad revenue, Instagram wants to support content creators' investment on the platform

exchange4media Staff May 29, 2020 10:54 AM

ASCI?blur=25

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

kent?blur=25

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

addatimes?blur=25

The platform is targeting 5 million subscribers in Year 1 of its launch

exchange4media Staff May 27, 2020 9:10 AM

kent?blur=25

Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary

exchange4media Staff May 27, 2020 9:07 AM

RIO?blur=25

The concept for the campaign has been put together by Schbang

exchange4media Staff May 26, 2020 2:43 PM

Amrinder Singh Bonn Group?blur=25

Singh, Director, Bonn Group, speaks about the group’s foray into the healthy bread segment and its launch amidst the COVID-19 lockdown

Misbaah Mansuri May 21, 2020 8:56 AM

YouTube?blur=25

YouTube Select will replace another programme Google Preferred, which sold ads on the top 5% of the channels on the platform

exchange4media Staff May 20, 2020 10:50 AM

Kamasutra?blur=25

The couples in the film share interesting stories about their married lives and how they are coping up with the times

exchange4media Staff May 20, 2020 2:00 AM

Tata Motors?blur=25

The film is a simple yet impactful story of a little boy who brings alive the true spirit of goodness in the holy month

exchange4media Staff May 20, 2020 12:00 AM

big bazaar?blur=25

The film has been created with DDB Mudra at zero cost with all the scripting, recording & editing done at home

exchange4media Staff May 18, 2020 8:45 AM

Parle Kismi New Logo?blur=25

The iconic logo now showcases the popular couple staying apart from each other to denote the message of social distancing to stay safe during the pandemic

exchange4media Staff May 7, 2020 1:20 PM