Truecaller Ads launches 'Truecaller Pulse'

Truecaller, the world's largest caller identification and communication platform, today announced the launch of Truecaller Pulse, a first-party, zero-party intent solution built into the Truecaller Ads ecosystem. But Truecaller Pulse isn't just a new product, it represents a fundamental shift in how the advertising industry should think about consumer intelligence.

The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising

For over a decade, digital advertising has been built on inferred signals: clicks, browsing history, purchase proxies, and probabilistic modeling. Marketers have spent billions trying to reverse-engineer intent from behavior. Truecaller Pulse flips that model on its head: instead of guessing what consumers want, it allows you to ask them and lets their declared choice power the campaign.

This is the belief driving Truecaller Pulse: when consumers tell you what they want, every part of your campaign, be it planning, targeting, messaging or media spend, gets smarter.

How It Works: Declare. Analyse. Activate.

Embedded within Truecaller's high-attention, privacy-safe environments and reaching over 500 million active users, Truecaller Pulse runs on a simple, closed-loop framework:

• Declare: Brands deploy interactive ad experiences that ask consumers direct questions — "Which smartphone are you planning to buy next?", "Are you considering switching banks?", "Which beverage brand do you prefer?"
• Analyse: The Truecaller Pulse Engine instantly converts responses into structured signals across three dimensions — Preferences (what consumers want), Discovery (emerging category signals), and Purchase Intent (consumers ready to convert).
• Activate: Declared responses become high-value, activation-ready audience segments in near real-time, enabling brands to retarget with tailored offers, creative, and recommendations while intent is still fresh.

The result is an always-on Continuous Consumer Intelligence Loop with research, audience-building, and media activation unified into a single, self-reinforcing workflow.

Built for the Full Range of a Marketer's Strategic Needs

• Product Launches — Capture early consumer reactions and validate demand before scaling spend.
• Category Discovery — Surface emerging preferences and whitespace opportunities across segments.
• Competitive Switching — Identify consumers actively in-market for alternatives and win them with precision conquesting.

Beyond activation, Truecaller Pulse delivers a layered intelligence stack: Pulse Signals for real-time declared responses, Pulse Insights for aggregated regional and category intelligence, and Pulse Trends for early signals of shifting consumer sentiment, often before it ever shows up in sales data.

What This Means for the Industry

"Truecaller Pulse gives marketers something extremely valuable: direct consumer answers at unprecedented scale. When consumers tell you what they want, media becomes more precise, campaigns become more efficient, and every marketing decision becomes better informed," said Hemant Arora, VP & Global Head, Truecaller Ads.

"The intelligence outputs from Truecaller Pulse extend well beyond campaign activation. Pulse Signals deliver real-time declared responses. Pulse Insights surface aggregated intelligence, regional preferences, emerging product trends, category shifts. Pulse Trends reveal what's changing in consumer sentiment before it shows up in sales data. All of this feeds back into smarter future campaigns," added Athul Prabhu, Product Director, Truecaller Ads.

With Truecaller Pulse, Truecaller Ads isn't just adding a feature to its stack, it's making the case for a new industry standard: to stop inferring intent. Start capturing it.