From attention to action: Decoding the attention economy at e4m-Teads roundtable

In today's fragmented media landscape, capturing consumer attention has become one of the biggest challenges for marketers. As consumers seamlessly move across multiple devices, platforms, and content formats, brands are finding it increasingly difficult to cut through the clutter, drive engagement and deliver measurable business outcomes. To address this shift, marketers are rethinking their strategies by focusing on omnichannel planning and attention-based metrics rather than relying solely on reach and impressions. To explore this space further, Teads is hosting an exclusive roundtable in partnership with e4m on August 6 in Bengaluru.

The roundtable is set to bring together leading marketers, industry experts and top leaders to explore how brands can navigate the rapidly evolving attention economy and leverage omnichannel precision to drive stronger marketing impact. Focused on the theme titled ‘The Attention Economy: Driving Measurable Outcomes with Omnichannel Precision’, the discussion will also highlight the importance of going beyond traditional metrics and creating campaigns that resonate with consumers.

At the roundtable, the expert panel will share key insights on a wide range of topics like how attention has become the key metric for marketing effectiveness, strategies for building omnichannel strategies across CTV, mobile, video, and premium digital environments, connecting attention metrics with brand lift and performance outcomes and decoding measurement, transparency and accountability in a fragmented media ecosystem and more.

This gathering is set to provide actionable insights into the future of advertising, helping brands understand how to optimise media investments, improve campaign effectiveness and drive stronger business outcomes through smarter marketing strategies.

Here’s our line-up of speakers:

• Daman Bali, Head of Marketing, Zivame
• Kritika Agarwal, Head of Brand Marketing, Shark Ninja
• Sooraj Balakrishnan, Associate Director and Head of Marketing, Acer India
• Swapnil Agrahari, Brand Manager, Flipkart
• Arpit Puri, Marketing Head, Arvind Fashions
• Parinita P Singhi, Associate Director- Brand & Media (Lead), Groww
• Ruchita Sharma, Media Manager - Growth Marketing, Xiaomi India
• Ankit Bhanot, Senior Media Manager, Amazon
• Pritam Mondal, Senior Manager - Brand Marketing, Swiggy
• Avanindra Jha, Head of Marketing,Acko
• Riddhi Pimputkar, Director, Enterprise Solutions - India, Teads (Moderator)