Rediffusion appoints Amitava Sinha as Managing Partner

Sinha will run the agency operations in the East of India

by e4m Staff
Published: Jul 6, 2026 8:00 PM | 2 min read

Rediffusion Brand Solutions has appointed Amitava Sinha as Managing Partner to oversee operations in Eastern India.
Sinha brings nearly 40 years of experience in marketing communications, having held senior roles at major agencies and previously worked at Rediffusion from 2003 to 2015.
Dr. Sandeep Goyal, Managing Director of Rediffusion, expressed confidence in Sinha's ability to enhance the agency's offerings and expand its presence in the East.
Sreeparna Sengupta will continue to lead Rediffusion Kolkata and collaborate with Sinha in the new role.

Rediffusion Brand Solutions has roped in industry veteran Amitava Sinha as Managing Partner to run its operations in the East of India.

Sinha is a seasoned marketing communications professional with almost four decades of rich and varied experience. He began his career in mid 1980s with FMCG major Reckitt Coleman (now Reckitt Benckiser) in marketing and then worked in senior roles with top advertising agencies like JWT, McCann Erickson and Bates.

Sinha was earlier, from 2003 to 2015 at Rediffusion in various leadership positions and served as the Chief Operating Officer of the agency from 2011 to 2015 working closely with Diwan Arun Nanda.

Thereafter he has worked as an independent consultant across sectors in branding, corporate communications and PR.

Says Dr Sandeep Goyal, Managing Director, Rediffusion, “As Rediffusion gears up to extend its national footprint, I am delighted to have someone of Amitava’s experience on board. His proven track record in managing large brands with diverse challenges, building strong client partnerships and nurturing talent will no doubt strengthen the Rediffusion offering. We are seeing buoyant demand from markets in the East and Amitava is being charged with the responsibility of growing businesses in that geography.”

“For me returning to the Rediff fold is really a homecoming of sorts and indeed somewhat overwhelming. I am excited to again work in the agency ecosystem which I daresay has changed significantly since my last stint here and in partnering Sandeep in taking Rediff to the next level”, adds Amitava Sinha.

Sreeparna Sengupta who heads Rediffusion Kolkata will continue to lead the operation, and will going forward work with Sinha.