icc
ICC

The process offers organisations an opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years

exchange4media Staff Aug 9, 2019 2:15 PM

Worldcup

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

exchange4media Staff Aug 7, 2019 1:55 PM

digital

India is likely to have 30 to 35 million paying OTT video subscribers and 6 to 7 million paying audio subscribers by 2021, says the FICCI-EY report

exchange4media Staff Jul 23, 2019 9:06 AM

Twitter

Tweet by Virat Kohli thanking fans and his heart-warming gesture towards 87-year-old die-hard India fan Charulata Patel is the most retweeted tweet of #CWC19

Anjali Thakur Jul 17, 2019 7:44 AM

oppo

After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon

exchange4media Staff Jul 15, 2019 5:37 PM

hotstar

The platform shattered its own previous record when 18.6 million viewers tuned in to it during the VIVO IPL 2019 final

exchange4media Staff Jul 15, 2019 3:13 PM

Hotstar

From ICC Cricket World Cup 2019 and Wimbledon to Kabaddi, Hero Intercontinental Cup and Formula 1, the platforms will host several sport events

exchange4media Staff Jul 11, 2019 12:09 PM

Cricket

The number surpassed the IPL 2019 final number of 18.6 million, which was the highest ever for the platform till Wednesday

exchange4media Staff Jul 11, 2019 6:57 AM

Brands

Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better

Shreshtha Verma Jul 9, 2019 8:57 AM

DigitalBrands

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal Jul 8, 2019 8:46 AM

e4m recap

We bring you a round up of the headlines making news this past week

exchange4media Staff Jul 6, 2019 9:37 AM

Patel

Charulata Patel, the 87-year-old cricket-loving grandma from London is the face of Pepsi-Co India’s 'Swag' campaign

exchange4media Staff Jul 5, 2019 3:03 PM

Cricket

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy Jul 4, 2019 8:27 AM

World Cup

UC Browser, world's no. 1 third-party mobile browser and content platform, has announced a mega engagement campaign comprising multiple in-app activities during ICC Cricket World Cup 2019

exchange4media Staff Jul 1, 2019 2:28 PM

World Cup

As per data from BARC, Star Network got 303 million average impressions in the first three weeks of the ICC Cricket World Cup 2019

exchange4media Staff Jun 27, 2019 4:07 PM

Sriram Padmanabhan

Sriram Padmanabhan, VP- Marketing, Nissan India talks about their 'precision marketing', the upcoming subscription model and association with ICC Cricket World Cup

Shweta Raaj Singh Jun 27, 2019 8:37 AM

HD

Broadcasters say this cricket season has had a positive impact on the industry resulting in increased TV viewership, despite TRAI’s new tariff regime

Shweta Raaj Singh Jun 26, 2019 8:36 AM

DishTV

The song is part of the company’s ongoing contest ‘Dishkiyaon Cup’, wherein participants can predict match winners and win exciting prizes

exchange4media Staff Jun 25, 2019 6:19 PM

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