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Composed by Mix Singh with lyrics by Yawar and Rish, the song is exclusively available on TikTok

exchange4media Staff 1 day ago

Manisha Lath Gupta, Head of Marketing, Uber India and South Asia, talks about the latest campaign, roping Virat Kohli as brand ambassador and more

Anjali Thakur & Priyaankaa Mathur 1 day ago

As a part of the collaboration, the Cricket Live segment will be branded as Philips Hue Cricket Live and will be the exclusive branded property for the tournament

exchange4media Staff 1 day ago

ESPNcricinfo will present an exhaustive roster of Indian and international experts who provide expertise and insights on all aspects of the tournament and the key contests and strategies

exchange4media Staff 3 days ago

The campaign includes anthem ‘Way-O, Way-O’, which has been sung by artists from five participating countries

exchange4media Staff 6 days ago

Starting Friday, May 24th the top ten teams battle it out to emerge as the ICC Cricket World Cup champions by playing two warm-up games each

exchange4media Staff 6 days ago

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza 1 week ago

With the ‘Britannia Khao World Cup Jao’ campaign, Britannia is betting hard on reinvigorating nostalgic feelings in consumer's mind

Dolly Mahayan 10-May-2019

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh 09-May-2019

Announcing Amul as the principal sponsor for Afghanistan cricket team at the upcoming ICC Cricket World Cup 2019, Sodhi, shared insights on the partnership and more

Dolly Mahayan 08-May-2019

Amul's logo will appear on the leading arm of Afghanistan team playing jerseys as well as on the training kits throughout the World Cup from May 30 to July 14, 2019

exchange4media Staff 07-May-2019

The campaign #CricketKaCrown celebrates 45 days of cricket extravaganza starting May 30 across the Star Sports network and Hotstar

exchange4media Staff 07-May-2019

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza 06-May-2019

Arora, VP & MD, GoDaddy India, says with the right visibility from World Cup, the brand aims to create more awareness for digital adoption among small & medium businesses

Shweta Raaj Singh 06-May-2019

At the FICCI committee meeting, Nilekani, co-Founder & Chairman of Infosys Technologies said data empowerment architecture in India will benefit all segments of the economy

Neethu Mohan 23-April-2019

ITW Playworx would be responsible for the Indian leg of the campaign, including end-to-end execution in terms of technology creation, video content, promotions and engagement across mediums

exchange4media Staff 09-April-2019

Amway recognises women entrepreneurs through a compendium titled ‘Taking Wings: Chronicling the journey of Indian Women Entrepreneurs’

exchange4media Staff 08-April-2019

The new show titled ‘All ACCESS: The CONTENDERS’ showcases real stories of cricketers from humble backgrounds who are ready to give it all to make to the top

exchange4media Staff 05-April-2019

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin 05-April-2019

At a launch event held in Bangalore, Britannia invited 1983 India cricket legends Kapil Dev, Roger Binny, Syed Kirmani and Kris Srikkanth to help kick off the campaign.

exchange4media Staff 02-April-2019

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