icc
The company said it would be working on an integrated model spanning original music creation, rights management, artist development and distribution
e4m Staff Jun 25, 2026 2:10 PM
The June 11 notification superseded the government's previous 2022 framework and laid out an updated list of sporting events deemed to be of national importance
Imran Fazal Jun 24, 2026 12:57 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes how the conversation around Women’s T20 World Cup is shifting towards audience delivery, engagement & commercial returns
Ganapathy Viswanathan Jun 15, 2026 4:44 PM
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
The dispute arises from an alliance agreement under which JioStar had agreed to sublicense TV broadcasting rights for ICC
e4m Staff May 22, 2026 10:50 AM
At a time when capturing consumer attention is becoming increasingly difficult, anime offers something modern advertising increasingly struggles to buy through media spending alone: organic affinity
Kanchan Srivastava May 18, 2026 8:45 AM
The biggest contributor to ICC revenues in 2025 was the ICC Men’s Champions Trophy, hosted in Pakistan, which alone generated $638.4 million in revenue
e4m Staff May 14, 2026 8:13 PM
Leena Jaisani, Deputy Secretary General and Head of Media and Entertainment at the Federation of Indian Chambers of Commerce and Industry (FICCI), passed away on Sunday evening
e4m Staff Apr 27, 2026 1:02 PM
Leena Jaisani spent over 30 years at the Federation of Indian Chambers of Commerce and Industry
e4m Staff Apr 27, 2026 9:49 AM
Swarup brings to the role over three decades of distinguished experience in public policy, trade remedies, logistics and regulatory reform
e4m Staff Apr 15, 2026 12:45 PM
Prasar Bharati’s Doordarshan has entered into a three-year content partnership with the Indian Council for Cultural Relations
e4m Staff Apr 10, 2026 11:56 AM
Digital media accounts for Rs 1 trillion in revenues for the first time; M&E sector expected to reach Rs 3.3 trillion by 2028, says the report
e4m Staff Mar 24, 2026 12:43 PM
As per the report, while Free TV added 4.5 million subscriptions, Connected TV grew by around 10 million, underlining a shift in consumption rather than a contraction of the medium
Aditi Gupta Mar 24, 2026 12:22 PM
Kevin Vaz, Chairman FICCI Media and Entertainment Committee and CEO-Entertainment, JioStar, at the launch of the FICCI–EY M&E report, said multiple platforms are growing together rather than competing
e4m Staff Mar 24, 2026 11:11 AM
Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others
Shalinee Mishra Mar 13, 2026 8:45 AM
The 2026 ICC Men’s T20 World Cup produced a tournament packed with explosive batting, disciplined bowling and several standout individual performances, says an analysis by Rediffusion and ICYMI
e4m Staff Mar 11, 2026 10:29 AM
While television spot rates during the tournament hovered around Rs 15–16 lakh for a 10-second slot, rates for the semifinal and final surged nearly 25%, media buyers told e4m
Kanchan Srivastava Mar 11, 2026 8:58 AM
The playful thread among three police departments gave India’s T20 win an unexpected viral highlight
Vaishnavi Deshpande Mar 9, 2026 5:55 PM
In a post on X, ICC Chairman Shah said the concurrent viewers hit a peak of 60.5 million
How a baker, a ship captain, and a spin bowler on a volcanic rock are winning the internet — one savage-sweet tweet at a time, writes Sandeep Goyal Chairman, Rediffusion
Sandeep Goyal Mar 2, 2026 8:01 AM
Prior to this elevation, Pallavi served as Assistant General Manager - Marketing and earlier as Senior Manager - Marketing at Euler Motors
e4m Staff Feb 24, 2026 12:37 PM
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Kanchan Srivastava Feb 24, 2026 8:59 AM
From quick creatives to celebratory visuals, timelines reflected how brands respond to shared national moments
e4m Staff Feb 16, 2026 2:36 PM
TVR for India’s opening fixture against the USA goes up by 41%, digital reach up by 98% compared to the first match against Ireland in the 2024 edition
e4m Staff Feb 11, 2026 6:49 PM
Hyundai lights up Mumbai's iconic Worli Sea Link ahead of ICC Men’s T20 World Cup 2026 with #DeewaneIndiaKaDeewanaHumsafar
NATIVE CONTENT Feb 6, 2026 6:53 PM
Google Gemini is the Official AI Fan Companion and Google Pixel the Official Smartphone
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, discusses why an India–Pakistan match is central to any ICC event in which it features
Ganapathy Viswanathan Feb 4, 2026 10:19 AM
As per news agencies, the ICC has hinted at the possibility of withholding Pakistan’s annual revenue share for using it to compensate the broadcasters for potential losses due to the boycott
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
The association builds on Hyundai Motor Company’s global partnership with the International Cricket Council
BharatPe’s latest brand film captures India’s emotional bond with cricket while highlighting UPI’s role in everyday transactions
e4m Staff Feb 1, 2026 11:00 AM
Budweiser 0.0 brought the ICC Men’s T20 World Cup Trophy to Lollapalooza India, creating a fan-first cultural moment
e4m Staff Jan 27, 2026 11:44 AM
Conceptualised by JioStar’s creative team, the campaign celebrates the sustained dominance of India’s men’s team in the shortest format
e4m Staff Jan 22, 2026 4:50 PM
Marriott Bonvoy appointed Official Accommodation Partner in multi-year strategic partnership
The partnership marks Hyundai Motor’s return to international cricket, following its ICC collaboration from 2011 to 2015
e4m Staff Dec 23, 2025 2:51 PM
The roadblock leverages Budweiser 0.0’s association as a Global Partner for ICC
e4m Staff Dec 16, 2025 5:42 PM
Both companies clarified that the existing contract, 2024-2027 cycle, remains fully in force, and JioStar continues as the ICC’s official media rights partner in the country
e4m Staff Dec 12, 2025 8:40 PM
Industry discussions indicate that several private players including Sony Pictures Networks India, Netflix, and Amazon Prime Video are among the potential contenders
e4m Staff Dec 12, 2025 2:48 PM
The partnership includes all major ICC men’s and women’s events through 2027
e4m Staff Dec 11, 2025 5:39 PM
A weak advertising environment and muted subscription growth have made the economics challenging, say industry experts
Aditi Gupta Dec 10, 2025 8:57 AM
This development comes as JioStar informed the ICC of its intent to withdraw from the agreement ahead of the ICC Men’s T20 World Cup next year
Aditi Gupta Dec 9, 2025 2:19 PM
As per the report, ICC has approached other platforms, including Sony Sports, Netflix and Amazon Prime, for managing the media rights
The ICC/ESOMAR International Code 2025 takes into consideration the increasing use of AI, synthetic and secondary data usage, and the need for high levels of trust in market research and insights
Advertisers are embracing the cultural momentum in women's cricket as a signal of long-term value with more category-exclusive deals and planned annual budgets
Chehneet Kaur and Soumya Gawri Nov 19, 2025 8:40 AM
The data by TAM is based on the analysis of commercial advertising during 31 live matches each from the 2022 and 2025 editions
e4m Staff Nov 14, 2025 3:52 PM
The case could influence how future sports-rights deals are negotiated, forcing clearer contractual terms and stricter compliance expectations for both broadcasters and streaming platforms
Aditi Gupta Nov 14, 2025 9:28 AM
According to an estimate, the women’s cricket ecosystem witnessed an unprecedented 6X rise in engagement across platforms after the ICC World Cup victory
Shalinee Mishra Nov 11, 2025 9:25 AM
With higher base rates expected next season, experts say women’s cricket is no longer a symbolic space for brands, it’s a growing powerhouse of emotion, engagement, and equity
Soumya Gawri and Aditi Gupta Nov 5, 2025 9:10 AM
Mandira Bedi became the team’s ‘invisible sponsor’ by sacrificing her entire endorsement fee to keep the game alive