ICC strikes partnership with Google for T20 World Cup

Google Gemini is the Official AI Fan Companion and Google Pixel the Official Smartphone

by e4m Staff
Published: Feb 6, 2026 7:45 AM | 1 min read

ICC strikes partnership with Google for T20 World Cup

The International Cricket Council (ICC) has joined hands with Google for the ICC Men’s T20 World Cup 2026, naming Google Gemini as the Official AI Fan Companion and Google Pixel as the Official Smartphone.

ICC Chief Executive, Sanjog Gupta, said: "This partnership brings together two global organisations united by consumer focus, scale, purpose and innovation. Google’s leadership in connection, search & discovery and AI, aligns strongly with the ICC’s ambition to serve fans better, delivering phygital experiences across touchpoints. Together, we will use technology to deepen engagement, enhance experiences and make cricket more accessible and meaningful for fans worldwide.”

Shekar Khosla, VP Marketing at Google India, said: "We were thrilled to witness firsthand during the ICC Women’s Cricket World Cup 2025 how AI can enhance and delight the fan experience. Now, as we strengthen our partnership with the ICC for the ICC Men’s T20 World Cup 2026, we are bringing together Gemini’s generative capabilities and Pixel’s advanced imaging to deliver features that empower fans with new avenues for creativity and celebration. We are excited to see how these innovations help a new generation of digital-first fans celebrate the spirit of cricket.”

Google and the ICC will be introducing more immersive experiences and features, integrating Google’s AI with the fan journey.