google

The second edition of ISA CEO Conference will be held today at ITC Maratha, Mumbai

exchange4media Staff 4 days ago

Google will launch a Policy Manager that will give tips on common policy mistakes to help well-meaning advertisers and make it easier to create and launch compliant ads.

exchange4media Staff 6 days ago

Though an important tool to reach out to the people, social media platforms have been grappling with a host of issues such as fake news, propaganda and data leaks

Dolly Mahayan 6 days ago

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff 6 days ago

A latest study by Hungama Music shows users making an increased preference for content that is local and in their language 

Tasmayee Laha Roy 01-March-2019

In his previous role, Jacob was the Head of Partners and Alliances at Amazon Web Services

exchange4media Staff 26-February-2019

Brocklehurst, Google APAC's programmatic and platforms marketing lead, talks about the trends and growth drivers of programmatic advertising in India

Venkata Susmita Biswas 26-February-2019

YouTube has faced advertiser boycotts in the past, including a widespread boycott in early 2017

exchange4media Staff 25-February-2019

Simon Kahn, CMO, Google APAC spoke about the future of Digital Immersion and how it will move beyond just looking at phones and using apps to becoming an immersive part of everyday life

Neeta Nair 22-February-2019

At the 44th IAA World Congress in Kochi, the Chief Marketing Officer of Alibaba talks about their data-driven new marketing suite called uni-marketing

Tasmayee Laha Roy 22-February-2019

The Initiative will offer training on online verification and fact-checking, journalist digital safety and security, YouTube for elections coverage and data visualization for elections

exchange4media Staff 21-February-2019

Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India

Venkata Susmita Biswas 12-February-2019

The moment you put five WPP companies together in a campus, the level of collaboration grows exponentially, says the CEO of WPP

Nawal Ahuja 11-February-2019

The overall revenue of Google parent Alphabet grew by 22% to $39.27 billion. According to reports, of the $39.27 billion revenues, $32.6 billion was accrued from advertising

exchange4media Staff 06-February-2019

Google encourages Internet users to take three simple actions for a more secure online experience

exchange4media Staff 04-February-2019

Jaipur Rugs, a 40-year-old social enterprise uses Google My Business, Google Ads, social media tools, and an e-commerce portal to drive sales

Venkata Susmita Biswas 04-February-2019

‘The Drive to Decide 2018’ report by Google and Kantar TNS found that video, search and brand/dealer websites are the key digital touchpoints which are crucial to influencing the car buyer's decision

exchange4media Staff 31-January-2019

iDream Education, a social ed-tech start-up, has been using Google Ads to reach schools and foundations that may be interested in using the company's tools and tech solutions for education

Venkata Susmita Biswas 28-January-2019

Apple’s Siri, Google’s Assistant, Microsoft’s Cortana and Amazon’s Alexa are some of the major voice recognition tools reshaping the dynamics of the market

Dolly Mahayan 24-January-2019

Users will be able to get information on who is buying election ads on Google platforms and how much money is being spent

exchange4media Staff 22-January-2019