CCI approves Google’s right to act against firms violating ad rules

CCI was hearing complaints alleging that Google was resorting to anti-competitive practices with respect to its advertising platform AdWords.

Google Deploys Machine Learning Tools For Advertisers

Its largest deployment of machine learning in ads include: responsive search ad formats, YouTube tools which can better measure marketer’s branding KP...

Google hires 22-year-old IIIT-B graduate for AI research

Aditya Paliwal will work with Google Artificial Intelligence Residency Programme for a year drawing a salary of Rs 1.2 crore pa

Google allows third-party developers to scan Gmail user emails, says report

According to a report in the Wall Street Journal, Google continues to let third-party developer access consumers' accounts and scan their messages for...

Techमंच: Marketers have to behave like entertainers and move like startups: Lloyd Mathias (video)

Giving some invaluable marketing tips, Mathias spoke on ‘Battleground Digital: The Challenges Staring At The Marketer In 2018’ at exchange4media’s dig...

Google introduces new brands for their advertising products- Google Ads, Google Marketing Platform and Google Ad Manager.

Google AdWords will become Google Ads and will represent a full range of advertising services which Google offers

Instagram's IGTV: Decoding the opportunity for brands and creators

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Technology and culture can intertwine to create a tipping point: SY Lau, Tencent

On Day 4 of Cannes Lions 2018, Tencent's Senior Executive VP discussed the uniqueness of China's digital experience and the strategic implications the...

Cannes Lions 2018: Steve Vranakis shows Google’s principles & beliefs through creativity

Two leaders from Google’s Creative Lab gave a peek behind-the-scenes at how creativity is driving what matters to Google

Google announces training network for journalists

The aim is to raise awareness and share new tools to fight fake news

Google to invest $550 million in China’s e-commerce giant

In return to its investment, Google will reportedly receive more than 27 million newly issued Class A ordinary shares at an issue price of $20....

Brands are people, says Umma Saini, Brand and Creative Lead - Google India

The only Indian women speaker at Cannes Lions 2018, Saini says brands have a purpose and they don’t want to be seen as things but want to be in a rela... extends leadership in digital with programmatic offering for Advertisers via AdsWizz and Google AdWords

The exclusive radio partnership with Google will provide small and medium businesses, a holistic digital media strategy and create new revenue streams...

Audio advertising the next big thing for brands: Industry experts

Industry experts say that brands are now exploring and generously investing in the audio advertising space

Is it time up for the Facebook-Google Duopoly?: Experts Mull

Experts debated on the existing market duopoly and also spoke about how it could pan out in the coming time following the Cambridge Analytica data lea...

Two new campaigns from Google on Internet Access in June

The campaigns will highlight how SMBs and students use the Internet to grow business and upskill themselves.

Google India writes a letter to the parents for promoting web safety for kids

Seeks their time to help kids learn, discover and explore the web -- the Google way!

Recap: The Week That Was

exchange4media brings you a round up of the top stories which made headlines this week.

By 2020, digital will have 25-30% of ad spends in India: CEO, Adglobal360

Rakesh Yadav speaks to exchange4media about how AI is changing the face of digital marketing, spends on digital medium and more

Facebook, Google fined by SC for not removing sexual content

The Apex Court had directed them to file an affidavit before June 15 spelling out measures taken by them to curb such videos

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