A letter has been sent to the search giant by the MIB in this regard, according to media reports
exchange4media Staff 17 minutes ago
Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness
Amazon India was the top digital brand in terms of digital ad insertion
exchange4media Staff Dec 1, 2022 5:44 PM
Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations
Kanchan Srivastava Nov 14, 2022 8:41 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 11, 2022 4:23 PM
Kennedy is currently Senior Global Brand Marketing Director at Google
exchange4media Staff Nov 11, 2022 10:38 AM
The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue
exchange4media Staff Nov 11, 2022 8:17 AM
The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
Kanchan Srivastava Nov 10, 2022 8:24 AM
Reports say that CCI has concluded its investigation into Google's alleged abuse of 'market dominance' in the smart TV market
exchange4media Staff Nov 7, 2022 12:21 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 5, 2022 7:15 AM
Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore
exchange4media Staff Nov 3, 2022 5:33 PM
While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts
Kanchan Srivastava Nov 3, 2022 9:10 AM
Kinnect has conceptualised and executed the new brand film 'Hum Banayenge'
exchange4media Staff Oct 31, 2022 11:43 AM
Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts
Kanchan Srivastava Oct 31, 2022 9:15 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 29, 2022 8:16 AM
The tech giant has been pulled up by the regulator again after a week for unfair practices that affect competition
exchange4media Staff Oct 27, 2022 3:50 PM
The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates
exchange4media Staff Oct 26, 2022 3:07 PM
This is the second such penalty imposed on the internet giant in a week
exchange4media Staff Oct 26, 2022 9:12 AM
The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say
Kanchan Srivastava Oct 26, 2022 8:56 AM
