Google Maps promotes their 2-wheeler mode in a campaign by Lowe Lintas

The campaign aims to increase awareness and usage of two-wheeler mode

Quint Hindi and Google India present 'Bol: Love Your Bhasha'

'Bol: Love Your Bhasha' is a day long event to be held on 18th September 2018 in New Delhi

SMBs that are online grow at twice the pace of their offline peers: Kim Spalding, Google

Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs

Google’s Rajan Anandan to deliver talk at AAAI Subhas Ghosal Memorial Lecture 2018

Event will take place on September 20, 2018 at 7:00 p.m. at Hotel St. Regis, Lower Parel, Mumbai

I'd be a fighter pilot in an alternate life: Sam Singh, CEO, GroupM South Asia

In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology

Customers can now use Voice Search to avail the best Big Bazaar offers

Offers would be available across categories such as, groceries, apparel, crockery, luggage, furnishing and more

Google introduces four new ad solutions for India

Google has launched tools dedicated to SMBs, tools for lead generation, support for multiple Indian languages, and geo targeting

Google’s new platform Navlekha will allow publishers bring offline content online

Five key announcements made by Google at its 4th annual event ‘Google for India’

At Rs 1.4 crore a day, YouTube pitches new eye-popping masthead rate

YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision

ICMA 2018: Let’s be strict but not ruthless: R Balki at the jury meet

The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well execut...

Decoding Big Bazaar's Online to Offline Strategy

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

Is collaboration the way forward for media industry?

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

Mars suspends YouTube advertising amid brand safety concerns

This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London

Recap: The week that was

Recap is a round-up of all important stories that made headlines during the week

Google Ignition Labs: Making Search Great Again

Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website

Digital Review D-CODE: 13 Industry Leaders to Discuss the State of Digital in India

Organised by The Ad Club, the review will be held on August 1, 2018, 5.30 pm onwards at Taj Lands End, Mumbai

Google appoints Aditya Swami as Head of Agency Partnerships

Prior to his work with Google, Swamy was Senior Director with Flipkart in charge of digital media and content.

e4m Recap: The Week That Was

A round-up of all the news that made headlines over the week

Google India ropes in creative agency Leo Burnett

Leo Burnett, a part of Publicis Groupe, will reportedly work as an additional agency along with Lowe Lintas which is already on board.

Our members-first, localized approach helped us cross 50 mn mark: Akshay Kothari, LinkedIn

LinkedIn's biggest business in India is talent solutions, says the Country Manager, India & Head, Intl Product

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