Watch: Good content engages, entertains and empowers: Sunil Lulla, Balaji Telefilms
#HappyBdayPMModi: From humble beginnings to creating Brand NaMo
WPP's Wunderman appoints Mel Edwards as Global Chief Executive Officer
MSL India appoints Shirley D’Costa as Digital Practice Lead, West
Watch: There is no one way to define great KPI: Sidharth Gowda, Zirca Digital Solutions
Google Maps promotes their 2-wheeler mode in a campaign by Lowe Lintas
The campaign aims to increase awareness and usage of two-wheeler mode
Quint Hindi and Google India present 'Bol: Love Your Bhasha'
'Bol: Love Your Bhasha' is a day long event to be held on 18th September 2018 in New Delhi
.jpg)
SMBs that are online grow at twice the pace of their offline peers: Kim Spalding, Google
Spalding, Product Management for the SMB and Emerging Market Advertising at Google, gives a lowdown on the new digital advertising tools for SMBs
Google’s Rajan Anandan to deliver talk at AAAI Subhas Ghosal Memorial Lecture 2018
Event will take place on September 20, 2018 at 7:00 p.m. at Hotel St. Regis, Lower Parel, Mumbai
.jpg)
I'd be a fighter pilot in an alternate life: Sam Singh, CEO, GroupM South Asia
In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology
Customers can now use Voice Search to avail the best Big Bazaar offers
Offers would be available across categories such as, groceries, apparel, crockery, luggage, furnishing and more
Google introduces four new ad solutions for India
Google has launched tools dedicated to SMBs, tools for lead generation, support for multiple Indian languages, and geo targeting
Google’s new platform Navlekha will allow publishers bring offline content online
Five key announcements made by Google at its 4th annual event ‘Google for India’
At Rs 1.4 crore a day, YouTube pitches new eye-popping masthead rate
YouTube's current masthead ad rate of Rs 72 lakh is expected to be doubled as part of the latest revision
ICMA 2018: Let’s be strict but not ruthless: R Balki at the jury meet
The final winners that made the cut were the ones that had clear objective, effective in solving a problem, coherent with brand values and well execut...
.jpg)
Decoding Big Bazaar's Online to Offline Strategy
Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores
Is collaboration the way forward for media industry?
Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results
.jpg)
Mars suspends YouTube advertising amid brand safety concerns
This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London
Recap: The week that was
Recap is a round-up of all important stories that made headlines during the week
Google Ignition Labs: Making Search Great Again
Google’s Ignition Labs is advising brands to direct users to ‘search’ for brand-related keywords instead of suggesting people to head to a website
Digital Review D-CODE: 13 Industry Leaders to Discuss the State of Digital in India
Organised by The Ad Club, the review will be held on August 1, 2018, 5.30 pm onwards at Taj Lands End, Mumbai
Google appoints Aditya Swami as Head of Agency Partnerships
Prior to his work with Google, Swamy was Senior Director with Flipkart in charge of digital media and content.
e4m Recap: The Week That Was
A round-up of all the news that made headlines over the week
Google India ropes in creative agency Leo Burnett
Leo Burnett, a part of Publicis Groupe, will reportedly work as an additional agency along with Lowe Lintas which is already on board.
Our members-first, localized approach helped us cross 50 mn mark: Akshay Kothari, LinkedIn
LinkedIn's biggest business in India is talent solutions, says the Country Manager, India & Head, Intl Product
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL
A weekly roundup of all big stories that made headlines during the week