Tech platforms are expanding influence over purchasing decisions. For advertisers, the promise of better conversion comes with harder questions about measurement, customer ownership and growth
Prior to this, Aparajita held the role of Integrated Media Manager, Media Lab, APAC
As Alphabet heads into earnings week, Google’s Personal Intelligence is using connected Gmail and Photos signals to shape AI Mode ads, while keeping underlying personal data hidden from advertisers
Shantanu David Oct 26, 2026 9:02 AM
Davila most recently served as Senior Director, Corporate Communications at Schneider Electric
e4m Desk Oct 24, 2026 10:42 AM
As Meta trims manual placements, Google introduces new budget controls, Amazon offers AI-led campaign buying, advertisers are confronting a changing definition of control. Here's what the changes mean
Shantanu David Oct 20, 2026 9:03 AM
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise questions about how much control they really gain
Shantanu David Oct 17, 2026 8:37 AM
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyond rankings, clicks and citations
Shantanu David Oct 16, 2026 8:49 AM
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strategy at odds with what customers actually need?
Shantanu David Oct 15, 2026 9:10 AM
Sashikumar Sreedharan has recently stepped down as Managing Director at Google Cloud India
Karan Bajwa, President, Asia Pacific, Google Cloud, announced the leadership change in a LinkedIn post
Sharma was earlier with Google as Head of Brand and Product Marketing, Public Sector
e4m Staff Oct 1, 2026 10:36 AM
The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their AI systems operate as intended
e4m Staff Sep 30, 2026 8:40 AM
Deepak Singh is a seasoned professional with over 23 years of ENT experience
e4m Desk Sep 29, 2026 10:47 AM
Gajria’s career spans more than two decades across technology, consumer and marketing businesses
e4m Staff Sep 28, 2026 10:42 AM
Google has spent nearly three decades shaping the internet and its advertising economy. Now, as AI transforms discovery, the company must navigate an ecosystem it helped create
Shantanu David Sep 28, 2026 10:22 AM
Google is preparing to retire its 15-year-old Dynamic Search Ads format as OpenAI expands its advertising suite, signalling a new phase in AI-powered search and conversational advertising
e4m Staff Sep 24, 2026 12:24 PM
Before joining Google Cloud, Buscemi spent nearly six years at Confluent
e4m Staff Sep 23, 2026 3:31 PM
Prior to this, Parleen Ranhotra was with Google as Data Analyst, Marketing Partners - LCS
e4m Desk Sep 23, 2026 11:24 AM
The move follows a Delhi high court order directing the company to establish a mechanism for reporting child sexual abuse material to Indian law enforcement agencies
As digital platforms multiply and capture more of consumers’ time, news publishers are being pushed to rethink an advertising model built around inventory, traffic and programmatic
Kanchan Srivastava Sep 21, 2026 8:42 AM
At e4m D2C Summit 5.0, the Head of Mid Market Sales at Google India laid out a three-pronged playbook for brands chasing a share of India's ₹1.2 lakh crore festive season
e4m Staff Sep 17, 2026 9:45 AM
With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion increasingly overlap
Shantanu David Sep 15, 2026 9:33 AM
She was previously serving as Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific
e4m Staff Sep 14, 2026 5:50 PM
Goodall most recently served as VP - Data Centre Infrastructure & Partnerships at bp
e4m Staff Sep 14, 2026 10:48 AM
The creative for the print ads is built around advertiser case studies, with Google highlighting measurable sales and purchase growth. e4m decodes the timing
Shantanu David Sep 14, 2026 8:59 AM
The court observed that the defendants allegedly used AI technology to manipulate Sharma’s images, voice and other personality attributes in doctored videos
e4m Staff Sep 12, 2026 12:36 PM
Prior to this, she served as Senior Executive - Business Media Planning at WPP Media
The complaint also covered Google’s advertising policies and payment warnings displayed to users attempting to make payments to WinZo through Google Pay
e4m Staff Sep 9, 2026 11:34 AM
The overhaul follows a €460 million fine imposed on Google by the European Commission in July for favouring its own services
The former Google executive has led Snap’s EMEA business for nearly four years
Sanjay Gupta’s professional journey offers a compelling story of leadership across some of India and Asia Pacific’s most transformative industries
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Ganapathy Viswanathan Aug 26, 2026 2:17 PM
For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content, even when humans cannot
Shantanu David Aug 25, 2026 8:56 AM
Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising world.
Aryendra Khan Aug 22, 2026 10:03 AM
As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in August alone
e4m Staff Aug 22, 2026 8:59 AM
e4m was the first to break the news of Rajan moving on from Bloomberg Media
e4m Staff Aug 18, 2026 4:57 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set for major brands seeking celebrity endorsers
Ganapathy Viswanathan Aug 17, 2026 12:03 PM
Soni was earlier Director-Google Play, APAC Scaled Business & Partner Ecosystem.
e4m Staff Aug 15, 2026 9:26 AM
The new model is positioned as a lower-cost option for businesses building autonomous AI systems
e4m Staff Aug 14, 2026 8:57 AM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvana Films
e4m Staff Aug 10, 2026 6:40 PM
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM