As per Google Transparency Report, Dravida Munnetra Kazhagam spent close to Rs 21 crores on more than 2000 ads on Google

Tasmayee Laha Roy 15 hours ago

This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers

exchange4media Staff May 4, 2021 2:48 PM

Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM

Alphabet and Google CEO was speaking to analysts during the Q1 earnings conference call

exchange4media Staff Apr 29, 2021 4:32 PM

The company's net income almost trebled to $17.9 billion from $6.8 billion

exchange4media Staff Apr 28, 2021 2:43 PM

The company's net income almost trebled to $17.9 billion from $6.8 billion

exchange4media Staff Apr 28, 2021 12:46 PM

The tech company announced that it has invested $33 million in GNI and supported more than 1,000 news organizations across Asia-Pacific

exchange4media Staff Apr 23, 2021 8:31 AM

As per Brand Finance’s annual ranking report, Facebook trails behind WeChat with elite AAA+ rating and scoring 77.0 out of 100

exchange4media Staff Apr 21, 2021 5:13 PM

The Google Channel Partnership will allow POKKT to offer tools like Product Consultancy, Inventory Quality Assurance, User Acquisition Consultancy, and Revenue & Inventory Sales Optimization

exchange4media Staff Apr 6, 2021 3:40 PM

Chowdhury has spent 14 years with Google where he was Vice President of Product Management

exchange4media Staff Mar 31, 2021 8:06 AM

Google’s annual Year in Search report ‘India’s determined progress’ confirms the geographical expansion of new digital users in tier 2/3/4 locations and rural India

exchange4media Staff Mar 25, 2021 5:07 PM

Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition

Tasmayee Laha Roy Mar 25, 2021 8:49 AM

I&B minister Prakash Javadekar reiterated that there is no proposal for the enactment of a law by the government

exchange4media Staff Mar 23, 2021 10:44 AM

Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens

Javed Farooqui Mar 22, 2021 8:50 AM

Replying to a question in Lok Sabha, I&B Minister Prakash Javadekar said the government has not endorsed any demand by the Indian Newspaper Society in this regard

exchange4media Staff Mar 22, 2021 8:34 AM

The contract has been awarded as part of Google's efforts to fact-check covid-19 misinformation

exchange4media Staff Mar 18, 2021 11:51 AM

The service fee reduction will be available to every Play developer that uses the Play billing system, regardless of size

exchange4media Staff Mar 17, 2021 6:52 PM

Over 99 million of these ads were from bad actors trying to capitalize on the pandemic, stated Google's annual Ad Safety Report

exchange4media Staff Mar 17, 2021 5:17 PM

Modi noted that the move will help traditional media companies in India who are in financial crisis, burdened by expenses of hiring journalists, anchors and reporters

exchange4media Staff Mar 17, 2021 2:35 PM

While there is no way to escape the tax, an alternate content plan could help YouTubers, say experts

exchange4media Staff Mar 16, 2021 8:05 AM