By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?
Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation
exchange4media Staff Feb 6, 2020 7:04 PM
The report states that 60% of smartphone users give voice commands to Google Assistant for results on queries and navigation while travelling
exchange4media Staff Feb 6, 2020 2:30 PM
YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports
exchange4media Staff Feb 4, 2020 12:50 PM
The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative
exchange4media Staff Jan 29, 2020 1:42 PM
According to a new report by Google and Boston Consulting Group (BCG), the sector is expected to grow at a 25-30% CAGR
exchange4media Staff Jan 28, 2020 3:50 PM
Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns
Abhishek Dawn Jan 27, 2020 8:55 AM
Disney’s The Mandalorian, Amazon’s Jack Ryan and Apple’s The Morning Show were compared to the Netflix original for 90 days worldwide and across categories
exchange4media Staff Jan 22, 2020 5:04 PM
Publicis Groupe confirmed that Godbole will be stepping down as CEO of Digitas India in March
exchange4media Staff Jan 21, 2020 9:17 AM
The future will be prevalent with AI-infused apps, and anonymisation of personal identifiable data is key, say experts
exchange4media Staff Jan 20, 2020 9:12 AM
With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies
exchange4media Staff Jan 15, 2020 6:10 PM
Guest Column: Kosal Malladi, Madison World, General Manager puts down his predictions for 2020
Kosal Malladi Jan 10, 2020 8:54 AM
SoftBank Vision Fund has said Agnihotri is joining as its first Operating Partner
exchange4media Staff Jan 10, 2020 7:33 AM
Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising
Leenet Satish Dec 27, 2019 8:55 AM
Almost every month of 2019 saw some high profile people movements; exchange4media takes a stock at some of those that created quite a stir
Shikha Paliwal Dec 24, 2019 9:37 AM
Prior to this, Arumugam was Managing Director, APAC Agency Business & Deals at Google
exchange4media Staff Dec 24, 2019 8:00 AM
Agnihotri took over as Interim Head of Google India after Rajan Anandan's move to Sequoia Capital
exchange4media Staff Dec 21, 2019 3:25 PM
The search engine giant has been accused by French company Gibmedia of having suspended its Google ads account without notice
exchange4media Staff Dec 21, 2019 11:58 AM
According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends
Tasmayee Laha Roy Dec 17, 2019 7:54 AM
The move comes after Sanjay Gupta stepped down from the top spot
exchange4media Staff Dec 13, 2019 2:05 PM
