google
betting?blur=25

A letter has been sent to the search giant by the MIB in this regard, according to media reports

exchange4media Staff 17 minutes ago

Rahul Vengalil, ED, Everest Solutions?blur=25

Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness

Rahul Vengalil 1 day ago

digital marketing?blur=25

Google and Meta India's combined ad revenue alone has crossed Rs 41,000 crore in FY22, which is higher compared to the total digital ad revenue projections of Rs 33,000 crore, triggering speculations

Kanchan Srivastava Nov 14, 2022 8:41 AM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 11, 2022 4:23 PM

Nelly?blur=25

Kennedy is currently Senior Global Brand Marketing Director at Google

exchange4media Staff Nov 11, 2022 10:38 AM

google?blur=25

The search giant has said this in response to a story by exchange4media on Thursday that talked about digital news publishers’ demand for a higher share in its ad revenue

exchange4media Staff Nov 11, 2022 8:17 AM

google?blur=25

The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers

Kanchan Srivastava Nov 10, 2022 8:24 AM

google?blur=25

Reports say that CCI has concluded its investigation into Google's alleged abuse of 'market dominance' in the smart TV market

exchange4media Staff Nov 7, 2022 12:21 PM

recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Nov 5, 2022 7:15 AM

Google?blur=25

Google India's total revenue expanded by 48% to Rs 9439.3 crore from Rs 6386.2 crore

exchange4media Staff Nov 3, 2022 5:33 PM

digital marketing?blur=25

While Google and Facebook ad sales are on rise in India, brands are also increasingly placing faith on e-commerce and other platforms, say experts

Kanchan Srivastava Nov 3, 2022 9:10 AM

Google Cloud?blur=25

Kinnect has conceptualised and executed the new brand film 'Hum Banayenge'

exchange4media Staff Oct 31, 2022 11:43 AM

revenue drop?blur=25

Many factors are to be blamed for drop in digital ad revenue of big companies like Google, Facebook, Snap and Microsoft, say experts

Kanchan Srivastava Oct 31, 2022 9:15 AM

Recap?blur=25

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 29, 2022 8:16 AM

google?blur=25

The tech giant has been pulled up by the regulator again after a week for unfair practices that affect competition

exchange4media Staff Oct 27, 2022 3:50 PM

google?blur=25

The digital ad sector has been struck by ad budget curbs put into place by companies amid rising inflation and interest rates

exchange4media Staff Oct 26, 2022 3:07 PM

google?blur=25

The cost-effective audio and podcast ads can help brands expand their young consumer base amid economic constraints, experts say

Kanchan Srivastava Oct 26, 2022 8:56 AM