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The dating app has set up an in-app payment option which will allow users to skip Google Play’s default payment process, an agency report said

exchange4media Staff 13 hours ago

At Facebook, Toff will be starting a new initiative under the recently formed New Product Experimentation team

exchange4media Staff 17 hours ago

The move will fix a loophole which until now allowed publishers to force people to log in and not avoid metered paywalls

exchange4media Staff 21 hours ago

FaceApp that now has access to millions of people's faces and names, raises data privacy and security concerns

exchange4media Staff 4 days ago

The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands

Shreshtha Verma 1 week ago

In his session, Dhawan took the audience of digital marketers, media planners and media agencies through a presentation on the value of impressions and a CrossMedia(TM) research conducted by Kantar

exchange4media Staff 1 week ago

The app's downloads currently stand at 109 million, making it the third Indian video-streaming app after Hotstar and JioTV to reach 100 million downloads

exchange4media Staff 1 week ago

The acquisition is said to be worth around $200 million

exchange4media Staff 1 week ago

The report prepared by Boston Consulting Group (BCG) and Google India says nearly 2 out of 3 digitally influenced consumers rate online reviews as a significant influencer in their purchase decisions

exchange4media Staff 1 week ago

Digital brands have pushed in big money into cricket. Spending on TV and digital platforms alike, they have announced their arrival as major players in the advertising scene

Shikha Paliwal 08-July-2019

The Local News Sharing Network will involve two dozen local publishers in New York state

exchange4media Staff 28-June-2019

Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019

Christina Moniz 27-June-2019

Otrivin leverages Google’s ‘Ruled By Weather’ predictions, an automated tool that uses the Google Weather Prediction model to reach its consumers when cold and flu is most likely to strike

exchange4media Staff 14-June-2019

The study has revealed that Google makes money through content from more than 2000 newspapers and websites across the US; content that Google itself does not create

exchange4media Staff 11-June-2019

According to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, Amazon moves ahead of Apple and Google to end the technology giants’ 12-year dominance

exchange4media Staff 11-June-2019

Jio, PayTM, Facebook and Amazon are the other names among the top 5 companies, as per the Ipsos Survey

exchange4media Staff 06-June-2019

Google Widevine CAS empowers Pay TV broadcast operators offering next-generation video experiences with a free-to-use CAS ecosystem, thus enabling simultaneous hybrid content delivery

exchange4media Staff 04-June-2019

ABP Live App was trending at No. 1 position on Google Play Store on Counting Day, with added installs of over 1.5 million users on Android app the same day  

exchange4media Staff 29-May-2019

The agency is also working on the brand’s social media, content and SEO strategy  

exchange4media Staff 24-May-2019

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