Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Prior to this, Barlow was Global Marketing Director at YouTube

exchange4media Staff Oct 9, 2019 12:29 PM

The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more

Anjali Thakur Oct 9, 2019 8:42 AM

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Investors included Lightbox Ventures, Google, 3L Capital, and STIC Investment & STIC Ventures

exchange4media Staff Oct 4, 2019 3:08 PM

The association will help Dineout to enable reservations and offers for consumers via Google Maps

exchange4media Staff Oct 1, 2019 2:04 PM

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

Nafisa Shaheen Oct 1, 2019 8:42 AM

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users

Dolly Mahayan Sep 19, 2019 7:27 PM

Bawankule moves from Google Cloud India where he holds the post of Country Director

exchange4media Staff Sep 17, 2019 12:58 PM

The investigation is also said to include other issues such as the use of consumer data

exchange4media Staff Sep 11, 2019 8:55 AM

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM

Anand, Chief Business Officer, ZEE5 Global, tells us about the platform's partnership with Google and the markets the brand is most upbeat about

exchange4media Staff Sep 6, 2019 8:17 AM

While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud

exchange4media Staff Sep 5, 2019 12:15 PM

We spoke to experts about the rise in brand Kohli after he became the most successful Indian captain in overseas Test

Nafisa Shaheen Aug 28, 2019 9:08 AM

In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

exchange4media Staff Aug 23, 2019 8:56 AM

The actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market

Shreshtha Verma Aug 22, 2019 8:46 AM