google
Short format video?blur=25

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal 15 hours ago

Vishwanath Ramarao Acko?blur=25

Ramarao will lead Acko's technology and product strategy, with a focus on customer-driven innovation

exchange4media Staff Feb 6, 2020 7:04 PM

voice recog?blur=25

The report states that 60% of smartphone users give voice commands to Google Assistant for results on queries and navigation while travelling

exchange4media Staff Feb 6, 2020 2:30 PM

Alphabet?blur=25

YouTube ad revenue for 2019 stands at $15.1 billion, 36% growth from previous year, say reports

exchange4media Staff Feb 4, 2020 12:50 PM

Google?blur=25

The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News Initiative

exchange4media Staff Jan 29, 2020 1:42 PM

Google BCG?blur=25

According to a new report by Google and Boston Consulting Group (BCG), the sector is expected to grow at a 25-30% CAGR

exchange4media Staff Jan 28, 2020 3:50 PM

abhishek dawn?blur=25

Guest Column: Madison’s Abhishek Dawn analyses Google’s move to phase out third-party cookies and discusses its impact digital campaigns

Abhishek Dawn Jan 27, 2020 8:55 AM

The Witcher?blur=25

Disney’s The Mandalorian, Amazon’s Jack Ryan and Apple’s The Morning Show were compared to the Netflix original for 90 days worldwide and across categories

exchange4media Staff Jan 22, 2020 5:04 PM

Amaresh Godbole?blur=25

Publicis Groupe confirmed that Godbole will be stepping down as CEO of Digitas India in March

exchange4media Staff Jan 21, 2020 9:17 AM

SBAC?blur=25

The future will be prevalent with AI-infused apps, and anonymisation of personal identifiable data is key, say experts

exchange4media Staff Jan 20, 2020 9:12 AM

chrome?blur=25

With the move, Google will still be able to maintain an ad-support web by disabling the third-party cookies

exchange4media Staff Jan 15, 2020 6:10 PM

Kosal Malladi?blur=25

Guest Column: Kosal Malladi, Madison World, General Manager puts down his predictions for 2020

Kosal Malladi Jan 10, 2020 8:54 AM

Vikas Agnihotri?blur=25

SoftBank Vision Fund has said Agnihotri is joining as its first Operating Partner

exchange4media Staff Jan 10, 2020 7:33 AM

Leenet Satish, Digital Media Strategist at Jio?blur=25

Guest Column: Leenet Satish, Digital Media Strategist at Jio, shares her top 3 picks from 2019's digital media trends for festive advertising

Leenet Satish Dec 27, 2019 8:55 AM

People movements?blur=25

Almost every month of 2019 saw some high profile people movements; exchange4media takes a stock at some of those that created quite a stir

Shikha Paliwal Dec 24, 2019 9:37 AM

Punitha Arumugam?blur=25

Prior to this, Arumugam was Managing Director, APAC Agency Business & Deals at Google

exchange4media Staff Dec 24, 2019 8:00 AM

Vikas Agnihotri?blur=25

Agnihotri took over as Interim Head of Google India after Rajan Anandan's move to Sequoia Capital

exchange4media Staff Dec 21, 2019 3:25 PM

Google?blur=25

The search engine giant has been accused by French company Gibmedia of having suspended its Google ads account without notice

exchange4media Staff Dec 21, 2019 11:58 AM

google?blur=25

According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends

Tasmayee Laha Roy Dec 17, 2019 7:54 AM