Guest Column: Marketing veteran Shubhranshu Singh shares his take on why publishers must assess - what happens if we switch Google off entirely
While Revenue from Search and Other rose 17% year over year, YouTube Ads recorded 13% growth; Google Cloud’s revenue surged 82%
With Instagram, TikTok, X and YouTube performance being part of the Search Console, marketers say a reel is as searchable as a webpage, and it’s time to find out what that means for content & metrics
Anuja Jain Jul 22, 2026 8:51 AM
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of AI in the sector
Renuka Naj & R. Chandra Mouli Jul 21, 2026 11:59 AM
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Brij Pahwa Jul 16, 2026 2:14 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
Shantanu David Jul 13, 2026 8:39 AM
With the new Platform Properties feature, creators and brands can view key performance metrics such as clicks, impressions and search queries that drive traffic to their social content
e4m Staff Jul 10, 2026 2:53 PM
The tech giant has said that the ruling departs from established legal precedent in India as it challenges the Delhi High Court verdict on trademark keyword bidding
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Imran Fazal Jul 3, 2026 8:59 AM
Sudeep will also manage Creator Economy & Partnerships, and will report into Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, ‘Z’
Shreya Dutta joins from Amazon Ads where she was Inventory Partnerships India Lead
Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences
e4m Staff Jun 18, 2026 1:08 PM
At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models
e4m Desk Jun 18, 2026 11:53 AM
The government has said the restriction is aimed at preventing cheating networks
e4m Staff Jun 17, 2026 12:07 PM
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences
Brij Pahwa Jun 15, 2026 6:01 PM
If the ruling results in tighter restrictions, brands may have to invest in creating instead of relying on paid search to intercept demand created by competitors
Shantanu David Jun 8, 2026 8:45 AM
Jain will be leading AI transformation, audience intelligence, and marketing strategy
The report found considerable overlap between advertisers using broadcast television and connected television
Prashant Paulose was earlier Head of Apps, Google Play & Google TV, India
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja Jain Jun 1, 2026 4:55 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja Jain Jun 1, 2026 8:59 AM
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Shalinee Mishra Jun 1, 2026 8:14 AM
When the Delhi High Court ruled against Google in the Hindware keyword case, it did not just hand a victory to a sanitaryware brand. It put adtech's entire business model in the dock
Anuja Jain May 30, 2026 3:26 PM
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
Preeti Lobana of Google, Priyanka Salot of The Sleep Company; Hephzibah Pathak of WPP Creative; Harman Dhillon of Unilever and Influencer Kusha Kapila are amongst the top 5
e4m Staff May 26, 2026 10:26 PM
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
Satya Raghavan, Director, Marketing Partners, Google India & YouTube, speaks to Shripad Kulkarni on why consumer has never moved in a funnel — and what two bookends of modern marketing actually are
Shripad Kulkarni May 23, 2026 9:19 AM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
As AI-driven discovery reshapes the open web, engagement, loyalty and direct audience relationships are emerging as the industry’s new strategic priorities
Kanchan Srivastava May 21, 2026 8:36 AM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
Previously, Risha Magu served as Director Communications - Policy & Innovation (India) at Meta
e4m Staff May 16, 2026 10:49 AM
According to DeepMind, the aim is to make AI assistance more seamless by enabling the computer to interpret both the visual and semantic context of whatever the user is highlighting
Priya Choudhary, Director, Business Solutions & Insights, Google India, speaks with Shripad Kulkarni on the non-linear consumer reshaping rules, why every comm. must earn its place with a clear job
Shripad Kulkarni May 14, 2026 9:07 AM
The search giant has quietly deprecated one of SEO's most-used structured data features, signalling a decisive tilt toward AI-driven search over markup-based visibility tactics
e4m Staff May 12, 2026 10:22 AM
Google Services revenue grew 16% to USD 89.6 billion, led by a 19% jump in Search and subscriptions, while YouTube advertising rose 11%
e4m Staff Apr 30, 2026 9:16 AM
Across the four companies, the narrative is clear. AI infrastructure is scaling. Cloud businesses are expanding, capex is ballooning, and demand for AI workloads is finally translating into revenue
Shantanu David Apr 30, 2026 8:16 AM
JioStar's growth as a revenue peer to Google India and Meta India reflects several structural trends reshaping India's media and advertising economy
Imran Fazal Apr 29, 2026 8:42 AM
Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore
e4m Staff Apr 28, 2026 6:37 PM
Mehrotra was earlier the Global Product Lead, Mobile Apps Ads -Measurement and Ecosystem
e4m Staff Apr 28, 2026 3:35 PM
This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts
Shantanu David Apr 27, 2026 9:15 AM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
Arpit Jaiswal was earlier leading growth strategy, product leadership at Google Pay
e4m Staff Apr 17, 2026 2:05 PM
As per the EU, the aim is to allow third party online search engines to 'optimise their search services and contest Google Search's position'
With AI platforms themselves pursuing different monetisation strategies, advertisers may have to rethink how they measure influence and intent across digital channels
Shantanu David Apr 16, 2026 8:27 AM