google
Google

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Paytm

The Marketing Head of the digital payment platform talks about the rationale behind their ‘Scan any QR to pay using Paytm’ campaign, and more

Anjali Thakur Oct 9, 2019 8:42 AM

RoseTsou

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

Dunzo

Investors included Lightbox Ventures, Google, 3L Capital, and STIC Investment & STIC Ventures

exchange4media Staff Oct 4, 2019 3:08 PM

google

The association will help Dineout to enable reservations and offers for consumers via Google Maps

exchange4media Staff Oct 1, 2019 2:04 PM

Dancing uncle is back

Marketers and brands leverage viral social media content to enhance audience engagement, say industry experts

Nafisa Shaheen Oct 1, 2019 8:42 AM

Voice

Industry heads say it is time for brands to work on content using Voice assistants and use them to find ways to connect with consumers

Shikha Paliwal Oct 1, 2019 8:15 AM

McDonalds India

Brands such as Google, McDonald's India, Fevikwik, BBlunts and Pepe Jeans used quirky campaigns to engage with the audience

Anjali Thakur Sep 24, 2019 8:17 AM

Oppo Brand Ambassadors

Brand experts explain whether the use of multiple celebrity ambassadors by brands such as OPPO is actually beneficial

Dolly Mahayan Sep 23, 2019 9:00 AM

Kim Larson

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Google

At the fifth edition of the event, the tech giant announced that Google Pay has reached 67 million monthly active users

Dolly Mahayan Sep 19, 2019 7:27 PM

Star India

Bawankule moves from Google Cloud India where he holds the post of Country Director

exchange4media Staff Sep 17, 2019 12:58 PM

Google

The investigation is also said to include other issues such as the use of consumer data

exchange4media Staff Sep 11, 2019 8:55 AM

Google Facebook

The tax department collected Rs 939 cr in the year to 31 March, compared to Rs 590 cr last year

exchange4media Staff Sep 9, 2019 2:56 PM

Archana Anand ZEE5

Anand, Chief Business Officer, ZEE5 Global, tells us about the platform's partnership with Google and the markets the brand is most upbeat about

exchange4media Staff Sep 6, 2019 8:17 AM

paytm

While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud

exchange4media Staff Sep 5, 2019 12:15 PM

Virat Kohli

We spoke to experts about the rise in brand Kohli after he became the most successful Indian captain in overseas Test

Nafisa Shaheen Aug 28, 2019 9:08 AM

Google

In a blog post, Google Chrome’s web browser team wrote about the issue of limiting web tracking and cookies & called the new initiative ‘Privacy Sandbox’

exchange4media Staff Aug 23, 2019 8:56 AM

Sunny Leone

The actress-cum-businesswoman tells us about her business ventures and how she keeps her brand afloat in today’s highly competitive market

Shreshtha Verma Aug 22, 2019 8:46 AM