Deewane India Ka Deewana Humsafar

Ahead of the much-anticipated ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL), creates a spectacular visual experience at the famous Worli Sea Link, Mumbai projecting its prestigious global partnership with the International Cricket Council (ICC). Celebrating the nation’s deep-rooted passion for cricket and marking the build-up to one of the world’s biggest sporting spectacles, the high-impact visual installation transformed the Worli Sea Link into a canvas of cricketing excitement. The projection showcased Hyundai’s global association with ICC, reflecting brand’s commitment to connecting with fans through culturally relevant and emotionally engaging moments.

Speaking on this unique initiative, Virat Khullar, Head, Marketing, Hyundai Motor India Limited, said, “Cricket holds a special place in the hearts of Indians. By illuminating the Worli Sea Link, one of our country’s most iconic landmarks, we wanted to create a powerful and memorable moment that captures the excitement building around the ICC Men’s T20 World Cup. This projection reflects Hyundai’s commitment to being present wherever our customers’ passions lie and to celebrating the spirit of the game with fans across the country. As the cricketing world turns its attention to the ICC Men’s T20 World Cup 2026, Hyundai continues to drive excitement beyond the stadiums, bringing the game closer to fans through iconic brand experiences.”

This iconic activation forms part of Hyundai Motor Company’s multi-year global Premier partnership with the International Cricket Council (ICC). Through this association, Hyundai aims to celebrate cricket as a shared emotion that unites millions across geographies, cultures and generations. The ICC Men’s T20 World Cup 2026 is scheduled to commence on February 7, 2026, across India and Sri Lanka.

About Hyundai and ICC Partnership:

Hyundai Motor Company has partnered with the International Cricket Council (ICC) as a Premier Partner for its global tournaments from 2026 to 2027. This collaboration grants Hyundai exclusive rights to iconic matchday moments, in-stadium branding, and innovative fan experiences. The partnership reinforces Hyundai’s commitment to connecting with diverse audiences through sport and strengthens its presence in key markets like India, where cricket is a cultural phenomenon. Fans will experience Hyundai’s cutting-edge approach via interactive fan zones, vehicle showcases, and digital engagement initiatives, aligning with the brand’s global sports strategy to engage with culturally significant sports worldwide.