From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza 20-March-2019

The feature displays the brand’s idea of bolstering individuals to be themselves

exchange4media Staff 16-March-2019

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

Madhuwanti Saha 16-July-2018

From the sea of FIFA ad campaigns rolled out by brands, we chalk-out the top three brands that nailed their World Cup advertising and what makes them stand out.

Misbaah Mansuri 12-July-2018

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their campaigns

exchange4media Staff 25-June-2018

Uday Sodhi, EVP and Head Digital Business, Sony Pictures Networks India, shared that around 70-75 per cent of the inventory is already full

Madhuwanti Saha 14-June-2018

The action-packed season is witnessing some interesting global campaigns that personify the heart-throbbing excitement of the sporting extravaganza while getting their brands lots of visibility

exchange4media Staff 23-May-2018

Besides brand associations Fox Star Studios is going all out to make Deadpool a success in regional market as well

exchange4media Staff 17-May-2018

The TVC, developed by creative agency Wieden and Kennedy, is a 45-second film that captures the brand philosophy

exchange4media Staff 30-December-2017

The agency will work on the strategy and integrated creative duties of both brands as part of the mandate

exchange4media Staff 27-July-2017

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

exchange4media Staff 17-July-2017

While Gionee has come on board as title sponsor and the festival is powered by Budweiser, the total sponsorship value this year has grown nearly two-fold with inclusion of brands such as Fastrack, Mexitos, Ajio.com, Reliance Digital, Bisleri, Spraymint and Dot Shot

exchange4media Staff 31-January-2017

GolinOpinion will be responsible for leveraging Budweiser’s brand positioning in India as the leader in creating authentic experiences for its consumers

exchange4media Staff 30-September-2016

Some brands have consistently managed to steal ad limelight over consecutive seasons. Some even managed to stand out in an already-crowded ad space. exchange4media picks out the best ads of this year's Super Bowl

Ankur Singh 05-February-2015

exchange4media takes a look at why these videos scored brownie points with consumers

Ankur Singh 18-December-2014

Wins include brands like Tetley, Tuffware, Pepperfry,The Mobile Store, and Reseller Club

exchange4media Staff 16-April-2014

Madison PR has added 20 new clients to its kitty across diverse sectors in recent months. The agency has also commenced its operations in Hyderabad

exchange4media Staff 23-April-2013

Following a multi-agency pitch, AB-Inbev India has engaged Wieden+Kennedy (W+K) Delhi to work on its Budweiser brand. W+K Delhi will also be strategising for Stella Artois and Tennents brands from AB-Inbev. The first phase of the assignment is due to start immediately.

exchange4media Mumbai Bureau 24-February-2010