Lollapalooza 2023 draws in big Indian and global brands
Some collaborators include Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer, NEXA, Bumble, Levi’s® and Snapchat Inc.

Global music fest Lollapalooza is all set to breach a new frontier in the eighth destination of the festival in India marking its inaugural, first-ever edition in Asia. Indian entertainment enthusiasts have been expeditiously booking their spots to experience the two-day musical extravaganza at Mahalaxmi Race Course, in the heart of Mumbai on January 28th-29th, 2023.
Some of the biggest brands from the world and India, across industries including Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer, NEXA, Bumble, Levi’s® and Snapchat Inc. have come together in collaboration with Lollapalooza India 2023 to build the first-ever edition’s festival experience on-ground beyond just the music. Spanning auto, retail, digital commerce, social networking and food & beverages industries, brand partners are increasingly eyeing this festival experience as a rich and valuable route to create immersive brand experiences for over 60,000 music consumers across both days. This will, in-turn help elevate the experience of the debut edition of the global music festival for consumers and attendees to a scale unlike anything experienced in India, thus far.
Budweiser Beats Energy Drink as the Co-Presenting Sponsors of Lollapalooza India 2023 will be celebrating Lollapalooza’s iconic history of being extraordinary in its celebration of music and culture through the ‘BudX Stage’, the main stage at the festival featuring the best of music with the most-awaited headliners and iconic music artists that are absolute crowd favourites. Promising a production treat, the stage will showcase a thrilling experience that is both immersive and engaging with audiences as they vibe to their most-loved songs at the live performance. Budweiser has a deep-rooted connection with music and creative expression, supporting artists, creators and talent across genres for generations. Following a similar ethos as that of Lollapalooza India, the partnership will provide a platform for cultural shapers and change-makers as the festival brings unique experiences to fans, where music and self-expression can converge.
Johnnie Walker Refreshing Mixer Non-Alcoholic, also the Co-Presenting Sponsors for Lollapalooza India 2023, will be highlighting the power of collective progress via its recently launched platform Walkers & Co., an initiative that celebrates people challenging the status quo. Walkers & Co. will bring alive the strength of collaboration and creativity at the Walkers & Co lounge where a slew of limited edition merchandise will be unveiled. Festival-goers can get their hands on these uber cool drops via immersive interactions at the lounge.
As a run up to Lollapalooza India 2023, Co-Presenting Sponsors’ Johnnie Walker Refreshing Mixer and Budweiser Beats Energy Drink put together some of the coolest pre-parties across Mumbai, Pune, Bengaluru, Jaipur and Hyderabad with #RoadToLolla, featuring artists like The Yellow Diary, Dauwd, BobKat & DJ Ishani Hamza Rahimtula, Unnayanaa, Arun Sivag, AAGUU, Rishi Sippy, Twokid Wickid, Nive, Skye, Tech Panda & Kenzani, Moscada Murthovic, Thiruda, The Untitled One. #RoadToLolla has already brought together thousands of music aficionados across these cities setting the tone for everything that can be expected at the first ever landing of the iconic festival in Asia right here in the heart of the country’s entertainment capital, Mumbai.
NEXA, Maruti Suzuki's premium retail channel and Co-Presenting Sponsors of Lollapalooza India 2023 will create an unparalled experience at the festival through the premium ‘NEXA Lounge’. The elevated deck lounge will include reserved tables, a complimentary curated premium culinary and beverage experience, limited front stage access with an open bar, valet and exclusive festival shuttles to the entry point, between the performance stages and much more. Music has always been an important pillar for NEXA and the brand will celebrate it through the specialised ‘NEXA Stage’ at Lollapalooza India 2023, featuring coveted international and homegrown artists that Indian audiences are waiting for, with bated breath. NEXA cars customised in Lollapalooza themes will bring out the vibe, culture and colours of the festival when they take over the streets of key Indian metros such as Mumbai, Bengaluru and Pune amongst others in the run-up to the festival. They will also host a bunch of interesting and engaging activities like skateboarding, graffiti, live performances and more as we countdown to the festival. Lastly but most importantly, NEXA will also unveil a multi-episode YouTube series titled ‘NEXA Car-a-oke’ featuring candid conversations with popular music industry movers including Tejas, Brecilla, Mali, Siri and Kamakshi, hosted by Nikhil Kini.
Iconic denim brand Levi’s® joins the first edition of Lollapalooza India in Mumbai and will host a one-of-a-kind pop-up ‘Tailorshop’ for fans to customize their favourite Levi’s® with a range of customization services including panelling, screen printing and heat-press stickers. Celebrating unique styles through customization is a fundamental part of the Levi’s® experience and the brand has fittingly served as a canvas for self-expression for musicians, music fans and festival-goes for over 160 years and Lollapalooza India Powered By Levi’s® will be no different. Fans also have the opportunity to experience the festival with 100 tickets to be won with a purchase of Rs. 4999 until January 10th 2023, in select stores or on Levi.in.
Bumble, the women-first dating and social networking app, will be showing up at Lollapalooza India 2023 with their ‘Bumble Hive’ featuring a photo-booth, charging stations and sweet treats where audiences can get festival-ready and be their best confident selves, while also finding a creative space to unwind. From giving away cool merchandise to driving social media conversations on ‘being your best self’ at the festival, Bumble is paving the way to encourage people to forge meaningful new connections with like-minded individuals, by showcasing empowered and engaging initiatives at Lollapalooza India 2023.
Along with these brands, social media platform Snapchat Inc. as Associate Sponsors of Lollapalooza India 2023 will also engage with digitally-savvy audiences at Lollapalooza India 2023. Keep your streak going like never before with the gazillion snappable moments at this iconic festival!
Spearheading Lollapalooza India as the co-producer and promoter for the festival’s Indian edition, BookMyShow, India’s leading entertainment destination, has been at the forefront, bringing various live entertainment acts across formats and scale, elevating the live entertainment ecosystem one event at a time. The entertainment platform has been working towards building this ecosystem at par with the world by cultivating a strong, digitally-savvy consumer base of young discerning audiences that are always on the lookout for world-class experiences, live entertainment on-ground and bespoke events across genres and formats be it music, comedy, performances, theatricals and more. This has created an opportunity for like-minded brands across sectors and industries to invest their energies towards strategic, brand-building investments that are placed in the heart of the entertainment ecosystem and build a community of relevant audiences that fit the bill for brands looking to build a new, savvy and valuable consumer community for the longer term.
With the crème de la crème of global and Indian brands coming together to create the Lollapalooza India 2023 experience for consumers and fans alike, the world’s most diverse music festival is certainly one that is not to be missed. Featuring over 40 artists, 4 stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India 2023, will be a treat for Indians and Asians all across offering not just music, but also a cultural experience of a lifetime with innovative culinary selections, art, fashion and much more to be witnessed in India.
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Amul MD Jayen Mehta joins enba jury panel
Mehta joined Amul in 1991 and has held several top positions in the company
By exchange4media Staff | Mar 17, 2023 8:04 AM | 1 min read
Jayen Mehta, Managing Director of Amul, has joined the enba jury panel.
Earlier COO, he succeeded RS Sodhi as Managing Director in January.
Mehta joined Amul in 1991 and has served as the brand manager, group product manager and general manager of the company. He has also been the MD in-charge of Amul Dairy, Anand in 2018.
Mehta is a gold medalist from Sardar Patel University and is an alumnus of the Institute of Rural Management, Anand, Gujarat.
The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.
In the last editions, the enba jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.
exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.
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Manja wins integrated digital creative mandate for Taco Bell
The account was earlier with BBH India
By Tanzila Shaikh | Mar 16, 2023 4:33 PM | 1 min read
Taco Bell, which has been leveraging influencer marketing, collaborated with youth icon and gaming enthusiast Rannvijay Singha in 2021 for the #CravingMeetsGaming experience through a virtual Game Session in the racing game Forza Horizon 4. In the same year, they also did #ISeeATaco campaign as well.
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Former Rajya Sabha MP Syed Zafar Islam joins enba jury
He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency
By exchange4media Staff | Mar 16, 2023 8:40 AM | 1 min read
Syed Zafar Islam former Rajya Sabha MP, and politician with the Bharatiya Janata Party has joined the enba Jury Panel.
He is the national spokesperson for the BJP and a former member of the upper house of parliament from the Uttar Pradesh constituency. He has previously been an investment banker and managing director at Deutsche Bank.
He was appointed as the non-official independent director of Air India 2017. Zafar Islam frequently writes opinion pieces on economic and political affairs in national publications like the Hindustan Times.
The enba jury this year will be led by Sunil Arora, a senior bureaucrat, and former Election Commissioner of India.
In the last editions, the ENBA jury was led by Sh. Harivansh Narayan Singh – Deputy Chairman, Rajya Sabha, Dr. Kiran Karnik – Former President – Nasscom, Dr. Nasim Zaidi - Former Chief Election Commissioner of India, S.Y. Quraishi – Former Chief Election Commissioner of India, N. Ram – Chairman, Kasturi & Sons Ltd., Former Editor–in-chief The Hindu and Group Newspapers, Sanjay Gupta – Managing Director – Star India.
exchange4media formulated enba in 2008 with the objective of recognizing the best in television news, and to reward industry leaders who are responsible for shaping the future of television broadcasting in India.
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Oscars 2023: RRR, The Elephant Whisperers win big for India
'Naatu Naatu' clinched a win for 'Original Song', and 'The Elephant Whisperers' bagged the golden statuette for 'Best Documentary Short Film' at the 95th Academy Awards
By exchange4media Staff | Mar 13, 2023 9:00 AM | 1 min read
India has bagged its first Oscars for 2023 for the Netflix documentary movie ‘The Elephant Whisperers’ at the 95th Academy Awards for 'Best Documentary Short Film'. Kartiki Gonsalves and Guneet Monga the director-producer team behind the film have dedicated the win to India. SS Rajamouli's period action blockbuster 'RRR' also clinched a win for Original Song "Naatu Naatu."
The 40-minute documentary is centred on the bond between animals and humans and tells the story of a Tamil couple named Bomman and Belli who bring up an orphaned elephant named Raghu. The film reflects upon the struggles of the couple who fight against all odds to raise the elephant into a healthy juvenile. The film is set in the Mudumalai National Park in Tamil Nadu.
The Telugu hit song was competing with "Applause" from "Tell It Like a Woman", "Hold My Hand" from "Top Gun: Maverick", "Lift Me Up" from "Black Panther: Wakanda Forever" and "This is a Life" from "Everything Everywhere all at Once."
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Rohit Jawa: Meet the new CEO of HUL
Jawa is presently the Chief of Transformation for Unilever in London
By Ruhail Amin | Mar 10, 2023 5:11 PM | 2 min read
Rohit Jawa is all set to join as the CEO designate and whole-time director for HUL from April 1, 2023, and will also take over as the president of Unilever South Asia. He will join the Unilever Leadership Executive (ULE) on April 1, 2023.
Who is Rohit Jawa?
Rohit Jawa is presently the Chief of Transformation for Unilever in London since January 2022. Jawa started as a management trainee in 1988 and has worked in the company across India, South East Asia and North Asia.
He started his career with HUL as a management trainee in 1988 and has a proven track record of sustained business results across - India, South East Asia, and North Asia. As EVP for North Asia & Chairman for Unilever China, he led a significant transformation of Unilever China into a competitive, profitable, and consistent business, now Unilever’s 3rd biggest globally.
He was also the Chairman of Unilever Philippines where he led the business to become one of the top 10 markets for Unilever globally.
In a statement, HUL said, "Rohit’s ability to integrate the strength of traditional markets with digital technologies and future-fit business models, positions him well to take HUL into its next growth phase."
Having done a Bachelor of Science from St. Stephens College, Delhi and an MBA from Faculty of Management Study (1986-88), Jawa recently got an Executive Education Certificate in Advanced Management Program, Business Administration and Management, General from Harvard Business School.
In 1988, Jawa started his career with HUL as a management trainee and has a proven track record of sustained business results across - India, South-East Asia, and North Asia. In June 1988, he became General Manager for the Western Region in-charge of the sales and operations.
After staying in the role for nearly 16 years, he became Vice President for Unilever Vietnam from May 2004 to Oct 2006. He was Head of the Home Care business and Marketing function for Unilever Vietnam.
Jawa, throughout his marketing career, has contributed to the industry in the Asian region, including serving as an expert speaker and judge in several regional advertising and marketing forums. Internationalist Magazine recognised him as one of 'The Asia 50' marketers in 2013. He was also awarded the 'CEO Excel' Award for 2015 by the Philippines chapter of the International Association of Business Communicators for leadership in business communication.
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Rezolve secures $250 million in capital commitment from Yorkville Advisors
The proceeds will go into working capital and corporate purposes
By exchange4media Staff | Mar 2, 2023 10:00 AM | 1 min read
Mobile commerce and engagement platform Rezolve has secured $250 million in capital commitment from private alternative investment group Yorkville Advisors in the form of a share subscription facility.
Under the terms, Yorkville will invest $250 million in equity capital for a 36-month term following a public listing of Rezolve’s common stock. While Rezolve will not be obligated to draw the full $250 million, it can do so in part or in whole at its own discretion.
The timing and amount of all the drawdowns will be controlled by Rezolve, which will issue stock to Yorkville on each drawdown. The proceeds will go into working capital and corporate purposes.
“The Yorkville facility will provide significant access to capital upon the closing of our planned merger with Armada,” commented Dan Wagner, Founder and Chairman of Rezolve.
“Rezolve is an exciting and fast-growing business with a global appeal. They have developed impressive technology that can make a real and sustainable impact in the markets they serve,” commented BJ Arnold, Managing Director Yorkville Advisors.
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Ex-DDB Mudra leaders start new agency — Fundamental
The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively
By Neeta Nair | Mar 2, 2023 8:43 AM | 3 min read
exchange4media has learned that Pallavi Chakravarti, Nishant Saurabh, and Anand Murty, who quit DDB Mudra last year, have come together to launch their own creative agency, ‘Fundamental’. The three co-founders will lead the agency as CCO, CEO, and CSO, respectively.
‘Fundamental’ is three traditional, yet non-conformist minds, pooling in two decades of experience each to ‘make advertising great again’. ‘Basics’ are at the core.
Confirming the development, Pallavi Chakravarti, Co-founder and CCO, Fundamental says, “We’re looking to make advertising that serves the brand and not its makers alone. Unfashionable? Perhaps. But necessary? Absolutely! And we’re hoping that when people see the magic at work, they’ll rediscover that creativity in advertising is a basic necessity – right up there with roti, kapda, makaan and WiFi, and not an indulgence.”
Chakravarti brings to the table two decades of creative insights gathered while leading brands such as Marico's Set Wet, Unilever, J&J, P&G, Diageo, Star Sports, Cipla, Myntra, Meesho, Acko, Aquaguard, Uber, Instagram, Pepsi, McDonald's, The Times of India, and more. Most recently, she was Creative Head - West for DDB Mudra.
Nishant Saurabh has worked across networks and geographies to nurture and grow brands such as Asian Paints, Coca-Cola, Nescafe, Tata Docomo, Microsoft, Mastercard, Greenlam, Maaza, Minute Maid, Nissan, Airbnb, Gillette, Pantene, Raymond, Meta, Instagram, Meesho, Acko, Stayfree, and Oral-B among others. True to the idea behind ‘Fundamental’, Saurabh who was recently the Head of Business at DDB Mudra is a believer in the power of simplicity and creativity, and a nagging skeptic at the same time. Explaining the reason behind launching their own agency, he says, “We keep hearing about how good old advertising will die soon. Truth is, it is alive and kicking, because of some of the people in it. We’re looking to work with just those people. Ones who aren’t afraid to argue and question, to laugh at themselves and to roll up their sleeves in the quest for the answers that work the best. And while we’re at it, we’re hoping to bring some madness and love back to this business.”
Having switched from leading sales to strategy function, Murty is a blend of business logic and creativity. “Sometimes, you have to start right at the beginning. The big ideas and the devastatingly simple insights come from engaging with the complexity and nuance of businesses and the lived existence of people. It’s therefore important to spar, intensely engage with clients and partners and each other so we solve the right problems and not fall prey to easy pronouncements and generalisations,” he states.
Anand Murty was the National strategy head at DDB Mudra. His experience ranges across brands such as Reckitt, Voltas - where he reframed the category with ‘Murthy’, Sprite, Set Wet, Dulux, Honda, Airwick, Smartwater, Hayu, Meesho, Instagram, Veeba, Unilever, Amex
and Meta, to name a few.
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